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Health and Wellness in Egypt

  • April 2016
  • -
  • Euromonitor International
  • -
  • 89 pages

During the review period as a whole, health and wellness saw current value sales soar. However, this was chiefly due to the impact of high annual inflation, which reached double-digit levels for much of the review period. Most consumers in Egypt are struggling financially, particularly given political and economic instability during the review period, and have little interest in health and wellness. Value growth at constant 2015 prices was thus fairly muted and many products remain niche.

Euromonitor International's Health and Wellness in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Health and Wellness in Egypt
HEALTH AND WELLNESS IN EGYPT
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Current Value Growth Chiefly Due To High Inflation
Weight Management Concerns Fuel Sales
Domestic Giant Juhayna Extends Lead in Fragmented Sales
Hypermarkets Gain Share As Carrefour Expands
Price Competition and High Inflation Will Hinder Value Growth at Constant 2015 Prices
Key Trends and Developments
Economy and High Inflation Constrain Sales in Many Areas
Health and Wellness Trend Intensifies Among Upper-mid- To High-income Consumers
Hypermarkets Gain Share Thanks To Carrefour's Expansion
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2010-2015
Table 2 Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 3 Sales of Health and Wellness by Category: Value 2010-2015
Table 4 Sales of Health and Wellness by Category: % Value Growth 2010-2015
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2010-2015
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2010-2015
Table 7 NBO Company Shares of Health and Wellness: % Value 2011-2015
Table 8 LBN Brand Shares of Health and Wellness: % Value 2012-2015
Table 9 Distribution of Health and Wellness by Format: % Value 2010-2015
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2015
Table 11 Forecast Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Forecast Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Appendix
National Legislation
Sources
Summary 1 Research Sources
Isis Co in Health and Wellness (egypt)
Strategic Direction
Key Facts
Summary 2 Isis Co: Key Facts
Competitive Positioning
Summary 3 Isis Co: Competitive Position 2015
Juhayna Food Industries in Health and Wellness (egypt)
Strategic Direction
Key Facts
Summary 4 Juhayna Food Industries: Key Facts
Summary 5 Juhayna Food Industries: Operational Indicators
Competitive Positioning
Summary 6 Juhayna Food Industries: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2010-2015
Table 18 Sales of BFY Beverages by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of BFY Beverages: % Value 2011-2015
Table 20 LBN Brand Shares of BFY Beverages: % Value 2012-2015
Table 21 Distribution of BFY Beverages by Format: % Value 2010-2015
Table 22 Forecast Sales of BFY Beverages by Category: Value 2015-2020
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2011-2015
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2012-2015
Table 28 Distribution of BFY Packaged Food by Format: % Value 2010-2015
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2010-2015
Table 32 Sales of Food Intolerance by Category: % Value Growth 2010-2015
Table 33 NBO Company Shares of Food Intolerance: % Value 2011-2015
Table 34 LBN Brand Shares of Food Intolerance: % Value 2012-2015
Table 35 Distribution of Food Intolerance by Format: % Value 2010-2015
Table 36 Forecast Sales of Food Intolerance by Category: Value 2015-2020
Table 37 Forecast Sales of Food Intolerance by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Table 40 NBO Company Shares of Fortified/Functional Beverages: % Value 2011-2015
Table 41 LBN Brand Shares of Fortified/Functional Beverages: % Value 2012-2015
Table 42 Distribution of Fortified/Functional Beverages by Format: % Value 2010-2015
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 44 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 46 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Table 47 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2010-2015
Table 48 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Value 2010-2015
Table 49 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2010-2015
Table 50 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2010-2015
Table 51 Key Functional Ingredients in Fortified/Functional Milk: % Value 2010-2015
Table 52 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Value 2010-2015
Table 53 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2011-2015
Table 54 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2012-2015
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2010-2015
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of NH Beverages by Category: Value 2010-2015
Table 59 Sales of NH Beverages by Category: % Value Growth 2010-2015
Table 60 NBO Company Shares of NH Beverages: % Value 2011-2015
Table 61 LBN Brand Shares of NH Beverages: % Value 2012-2015
Table 62 Distribution of NH Beverages by Format: % Value 2010-2015
Table 63 Forecast Sales of NH Beverages by Category: Value 2015-2020
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2010-2015
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Table 67 NBO Company Shares of NH Packaged Food: % Value 2011-2015
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2012-2015
Table 69 Distribution of NH Packaged Food by Format: % Value 2010-2015
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2015-2020
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Organic Beverages by Category: Value 2011-2015
Table 73 Sales of Organic Beverages by Category: % Value Growth 2011-2015
Table 74 NBO Company Shares of Organic Beverages: % Value 2011-2015
Table 75 LBN Brand Shares of Organic Beverages: % Value 2012-2015
Table 76 Distribution of Organic Beverages by Format: % Value 2010-2015
Table 77 Forecast Sales of Organic Beverages by Category: Value 2015-2020
Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Sales of Organic Packaged Food by Category: Value 2010-2015
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2010-2015
Table 81 NBO Company Shares of Organic Packaged Food: % Value 2011-2015
Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2012-2015
Table 83 Distribution of Organic Packaged Food by Format: % Value 2010-2015
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2015-2020
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2015-2020












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