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Health and Wellness in Egypt

  • April 2016
  • -
  • Euromonitor International
  • -
  • 89 pages

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During the review period as a whole, health and wellness saw current value sales soar. However, this was chiefly due to the impact of high annual inflation, which reached double-digit levels for much of the review period. Most consumers in Egypt are struggling financially, particularly given political and economic instability during the review period, and have little interest in health and wellness. Value growth at constant 2015 prices was thus fairly muted and many products remain niche.

Euromonitor International's Health and Wellness in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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