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  4. > Sports and Energy Drinks in Hungary

Sports and Energy Drinks in Hungary

  • May 2014
  • -
  • Euromonitor International
  • -
  • 30 pages

The decline which began in 2012 continued and energy drinks manufacturers tried to reignite the category with product innovation: new flavours, sugar free variants and less caffeine to avoid the extra chip tax. More natural product ingredients and extracts were used to try and improve the category’s image and rid it of negative associations of being an unhealthy drink.

Euromonitor International's Sports and Energy Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sports and Energy Drinks in Hungary
SPORTS AND ENERGY DRINKS IN HUNGARY
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 6 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 7 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 8 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Hell Energy Magyarország Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Hell Energy Magyarország Kft: Key Facts
Summary 2 Hell Energy Magyarország Kft: Operational Indicators
Company Background
Production
Summary 3 Hell Energy Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 4 Hell Energy Magyarország Kft: Competitive Position 2013
Executive Summary
Soft Drinks Continues To Feel Effects of Recession
Soft Drinks Suffers From Extra Tax
International Players Dominate Soft Drinks
Hypermarkets and Discounters Are Leading Distribution Channels
Outlook Is Promising As Innovation and On-trade Sales Drive Growth
Key Trends and Developments
Self-regulation and Government Bans Are To Change Customer Preferences
Mineral Water Expands Into Other Areas
Private Label Not Only Cheaper, But Now Offer High Quality As Well
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 31 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Hungary
Market Data
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 5 Research Sources












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