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Sports and Energy Drinks in Nigeria

  • May 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

The booming culture of night life in urban areas, as well as the consumption of energy drinks as a supplement with some alcoholic drinks, continued to boost sales in 2013. Apart from the desire to boost energy, consumers use such drinks as mixers with alcoholic drinks, with some seeking to “dilute” the alcoholic content in drinks. Furthermore, increased health consciousness and growing interest in exercising in gyms, particularly among working professionals, has supported the strong growth in...

Euromonitor International's Sports and Energy Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sports and Energy Drinks in Nigeria
SPORTS AND ENERGY DRINKS IN NIGERIA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 6 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 7 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 8 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Executive Summary
Bottled Water Leads Soft Drinks Sales in Nigeria
All Soft Drinks Categories Bounce Back in 2013, Following Weak 2012 Performance
La Casera Leads the Challenge To Coca-cola's Dominance
Off-trade Outlets Dominate Volume Sales But Fast Food Channels Are Growing
Strong Forecast Period Growth Expected
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Sources
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