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Sports and Energy Drinks in South Africa

  • July 2014
  • -
  • Euromonitor International
  • -
  • 27 pages

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Television advertisements continue to be highly influential in stimulating demand for sports and energy drinks in South Africa. Investment in promotional activities remains highly relevant in justifying higher unit prices for products such as energy drinks which is a fairly new and small category in South Africa. The success of most brands in South Africa has been due to the use of eye catching advertisements, such the ones used by Red Bull where animated cartoon characters have been used to...

Euromonitor International’s Sports and Energy Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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