US Laundry Care Market Case Study: How leading manufacturers can enhance perceptions of value

  • March 2011
  • -
  • MarketLine


Table of Contents

Buying behavior in the US laundry care market was impacted by the economic downturn, as greater emphasis was placed on obtaining value for money. Procter & Gamble looked to capitalize on this through the launch of Tide Basic and re-positioning of Cheer brightCLEAN as a value brand. The Dial Corporation looked to emphasize value through enhanced efficacy benefits with its Purex brandEnhance brand desirability by understanding what factors have the most influence on shopping behavior in the marketBest understand how to enhance perceptions of value and respond to the threat of cheaper priced competitorsUnderstand the key challenges for Tide, Cheer brightCLEAN and Purex in a post-recession marketGreater emphasis on obtaining value doesn’t necessarily equate to purchasing the cheapest priced product, and this is ultimately why Tide Basic failed. Instead, perceptions of value are enhanced through satisfying factors such as efficacy and convenience at a satisfactory price point – which is why Purex and Cheer brightCLEAN have fared betterLeading brands recognize the threat to market share from cheaper competitors and that strategies are needed to reduce switching intentions. The key lesson is that leading brands are better differentiating from cheaper competitors through leveraging traits such as quality and convenience, rather than launching cheaper, less effective, offeringsWhat are the key product traits that influence buying behavior in the US laundry care market?How did the recession impact buying behavior in the US laundry care market?How can national brands in the US laundry care market respond to the threat of private label?What are the dangers of releasing a fighter brand?

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

Get This Report

24/7 Customer Support

Talk to Louis

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers

Global Laundry Care Market 2014-2018

Global Laundry Care Market 2014-2018

  • $ 2 500
  • Industry report
  • August 2014
  • by Infiniti Research Limited

About Global Laundry Care Market This report covers the present scenario and the growth prospects of the Global Laundry Care market for the period 2014-2018. To calculate the market size, the report considers ...

Laundry Care Products Markets in China

Laundry Care Products Markets in China

  • $ 4 000
  • Industry report
  • May 2014
  • by Asia Market Information & Development Company

China's demand for Laundry Care Products has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic ...

Laundry Care in Cameroon

Laundry Care in Cameroon

  • $ 898
  • Industry report
  • May 2014
  • by Euromonitor International

Despite the ongoing popularity of bar detergents as the largest category, it is facing stronger and growing competition from other detergents due to increasing availability of alternate foreign products, ...

Laundry Care In Croatia

April 2014 $ 718

Download Unlimited Documents from Trusted Public Sources

The future of the Household Services Industry in the US

  • March 2015
    3 pages
  • Household Servi...  

  • United States  

View report >

Laundry Services Supply in the UK

  • November 2014
    20 pages
  • Laundry Service...  

    Facilities Mana...  

  • United Kingdom  

View report >

Household Services Markets

  • November 2014
    2 pages
  • Household Servi...  

    Cleaning Servic...  

    Information Tec...  

View report >

Related Market Segments :

Laundry Care

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.