World Cruise Industry Overview Report

• Publication date: June 2012
• Report size: 63 pages

Cruise voyages, primarily undertaken for recreation and leisure, form an important part of the leisure market . Cruise market is mainly characterized by its exceptional value proposition, low industry penetration levels, wide appeal, high guest satisfaction rates and favorable supply-demand imbalance. In the past years, all the volume indicators of the cruise market , including the cruise capacity, passengers carried, number of ships or cruises, ...

Cruise voyages, primarily undertaken for recreation and leisure, form an important part of the leisure market . Cruise market is mainly characterized by its exceptional value proposition, low industry penetration levels, wide appeal, high guest satisfaction rates and favorable supply-demand imbalance. In the past years, all the volume indicators of the cruise market , including the cruise capacity, passengers carried, number of ships or cruises, and Available Lower Berths managed to witness a positive growth, despite the global economic crisis. Cruise market revenue, on its part had shown a decline in the recessionary conditions due to declined onboard spending by the cruise vacationers. The cruise market has also been a huge contributor to the economic benefits to the associated regions.

In order to attract the vacationers for cruising, the cruise lines are increasing the onboard facilities, some of them include full-scale seagoing aquaparks, luxury spas with exclusive spa suites, increasing choice and flexibility in dining, and facilities, including pools and recreation areas dedicated to adults, teens or children, Wi-Fi capabilities to help passengers stay connected while on cruise.

North America is the largest cruise industry worldwide and alone holds more than half of the cruise industry . As the North American cruise market tends towards maturity, the second largest cruise industry Europe is likely to offer potential for growth.

The low penetration of the cruise market worldwide offers immense opportunity for growth in future. With the rising consumer income and increasing employment, the cruise market is expected to grow in the coming years. Also the cruise market would grow further as the immense potential in the emerging industry s, including Asia Pacific and Australia gets exploited.

The present report offers an analysis of the global cruise industry . The details of the North American cruise market , with special emphasis on the underlying trends have been presented in the report. The present report also analyzes the European cruise industry as a whole and the regional cruise industry s for some of the European countries, including, UK, Germany, Italy and France. Australia and Asia, which represent the emerging industry s for cruising in future, are also been described in the report.

The report presents the competitive conditions in the cruise industry as well as the share and positioning of the leading industry players in the global, North American, and European industry . The three major players including Carnival Corporation, Royal Caribbean and Norwegian Cruise Lines (NCL) have also been profiled.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the market . We employed various significant variables that have an impact on this market and created regression models with SPSS Base to determine the future direction of the market . Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Global Maritime Passenger Transport Industry

I. Cruise Industry

I. 1 Introduction
I. 2 Supply Chain Analysis

II. Global Cruise Market

Passenger Capacity
Available Berths
Market Revenue
Geographical Segmentation
Market by Destination

III. Principal Industry s

III. 1 North America

III. I. 1 Overview

Passenger Capacity
Capacity Projection
No. of Ships
Bed Day Capacity
Geographical Segmentation
Market Revenue
Embarkation Statistics

III. I. 2 Key Trends

Passengers Carried by Length of Cruise
Average Cruise Length
Economic Impact

III. 2 Europe

III. II. 1 Overview

Passenger Growth
Geographical Segmentation
Embarkation Statistics
Market by Destination

III. II. 2 Regional Analysis

United Kingdom
Italy
Germany
France

III. II. 3 Economic Impact

IV. Emerging Industry s

IV. 1 Asia
IV. 2 Australia

V. Industry Dynamics

V. 1 Key Trends

V. I. 1 Economic Impacts of the Cruise Market
V. I. 2 Trends in Bookings
V. I. 3 Occupancy Rates
V. I. 4 Average Spending Trends
V. I. 5 Shipboard Innovations
V. I. 6 Making Cruise Lines More Efficient

V. 2 Market Drivers

V. II. 1 Low Penetration
V. II. 2 Growing Gross Domestic Product Worldwide
V. II. 3 Employment Growth

VI. Key Issues

VI. 1 Environmental Impacts
VI. 2 Security concerns
VI. 3 Strong Entry Barriers
VI. 4 Stringent Regulations

VII. Competitive Environment

VIII. Industry Player s

VIII. 1 Carnival Corporation & plc (CCL)

Company Overview
Key Financials
Business Strategies
Diverse Brand Portfolio
Focus on Cost Reduction
Managing Exchange Rate and Other Operating Risks

VIII. 2 Royal Caribbean Cruises Ltd. (RCL)

Company Overview
Key Financials
Business Strategies
Increasing Brand Awareness and Industry Penetration
Fleet Development, Maintenance and Innovation
Increasing Technological Capabilities
Building Strong Relationships with Travel Agents

VIII. 3 Norwegian Cruise Lines (NCL)

Company Overview
Key Financials
Business Strategies
Focus on Innovation
Online Shopping Availability

9. Industry Outlook

9.1 Industry Projection
9.2 Projection Methodology
9.II. 1 Dependent and Independent Variables
9.II. 2 Correlation Analysis
9.II. 3 Regression Analysis

List of Charts

Cruise Lines-by Types
Terms Used in Cruise Market
Cruise Market -Supply Chain
Global Cruise Market ’s Passenger Capacity (2005-2010)
Available Berths in Global Cruise Market (2004-2010E)
Global Cruise Passengers Carried (2003-2010)
Global Cruise Industry Revenue (2008-2010)
Cruise Market Share by Sources of Revenue (2009)
Cruise Industry Value Share by Geographical Regions (2011E)
Cruise Industry Share by Source Industry s (2009)
Cruise Industry Geographical Share by Destination (2009)
Number of Ships Operating in the North American Cruise Market (2006-2009)
North American Cruise Market -Capacity Projections (2010-2014)
Bed Day Capacity in North American Cruise Industry (from 2001 to 2010 )
Global Cruise Passengers for North American Cruise Market (from 2001 to 2009 )
North American Cruise Passengers-Share by Source Regions (2009)
North American Cruise Market -Global Revenue (2006-2009)
Distribution of Global Embarkations for the North American Cruise Industry (2009)
Share of Passengers Carried by Length of Cruise in North America (2009)
Average Length of Cruise in North America (from 2001 to 2009 )
European Cruise Industry Passengers Growth (2003-2009)
European Cruise Industry Passengers-Share by Destination (2009)
Cruise Passengers Visit to European Ports (2006-2009)
UK Ocean Cruise Industry Passenger Growth (from 2001 to 2009 )
German Ocean Cruise Passengers (from 2001 to 2009 )
Italian Cruise Industry -Passenger Growth (2003-2009)
French Cruise Industry -Passenger Growth (2003-2009)
Direct European Cruise Market Expenditures-Breakdown (2009)
Australian Ports Visited by Cruise Ships (2005-2010)
Cruise Market Occupancy Rates (from 2001 to 2009 )
Worldwide Gross Domestic Product (2005-2012)
Global Employment (from 2001 to 2010 )
Global Cruise Industry Revenue Share by Firms (2011E)
North American Cruise Industry Share by industry players (2010)
European Cruise Industry -Share by Firms (2010)
Carnival Corporation Number of Passengers Carried (FY06-FY10)
Carnival Corporation Revenue (FY06-FY10)
Carnival Corporation Revenue Share by Segments (FY10)
Royal Caribbean Revenue (2006-2010)
Royal Caribbean Revenue Breakdown (FY10)
NCL Revenue (2009-2010)
Global Cruise Passengers Carried (2010-2014E)

List of Tables

Cruise Ship Building and Investment (2010-2014)
Capacity of North American Cruise Market (from 2001 to 2009 )
US Cruise Passenger Breakdown-by Regions (1990 & 2009)
Bed Day Capacity for Major Cruise Destinations in North America (2006-2010)
Economic Contribution of North American Cruise Market to US by Segment (2009)
European Cruise Passengers by source Country (2009)
European Cruise Passengers by Country of Embarkation (2009)
Total Economic Impact of the European Cruise Segment by Market (2009)
Australian Cruise Market Statistics (2009-2010)
National Economic Impact of Cruise Shipping in Australia (2009-2010)
Economic Contribution of Cruise Tourism by Destination in Australia (2008/2009)
Share of Bookings through Travel Agents in America (2009)
Financial Breakdown of Typical Cruiser worldwide (2010)
Cruising Penetration Rates-by Regions (2009)
Capacity and Number of Ships Owned-by Brands (2011E)
Carnival Corp - Cruise Brands, Passenger Capacity and No. of Cruise Ships (2011)
Royal Caribbean-Cruise Brands (as of December 2010)
Dependent & Independent Variables (2005– 2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output