Household products in Sweden to 2010

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Household products in Sweden to 2010

Report price : $ 495
Publication date : May 2007
Length : 200 pages

Introduction

This databook is a detailed information resource covering all the key data points on Household products in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

Contains information on:Air fresheners,Bleach,Dishwashing products,Furniture polish,Insecticides,Scouringproducts,Textile washing products,Toiletcare. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by category, as well as distribution channel data. Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Household products in Sweden increased between 2000-2005, growing at an average annual rate of 2.2%. The leading company in the market in 2005 was Unilever. The second-largest player was Procter & Gamble with Colgate-Palmolive Company in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Household products markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 19
CHAPTER 1 INTRODUCTION 22
What is this report about? 22
How to use this report 22
Definitions 22
CHAPTER 2 SWEDEN HOUSEHOLD PRODUCTS 28
2.1 Value 28
2.2 Volume 36
2.3 Market Share 40
2.4 Distribution 43
2.5 Expenditure & consumption per head 44
CHAPTER 3 SWEDEN AIR FRESHENERS 50
3.1 Value 50
3.2 Volume 56
3.3 Market Share 59
3.4 Distribution 61
3.5 Expenditure & consumption per head 62
CHAPTER 4 SWEDEN BLEACH 65
4.1 Value 65
4.2 Volume 70
4.3 Market Share 73
4.4 Distribution 75
4.5 Expenditure & consumption per head 76
CHAPTER 5 SWEDEN DISHWASHING PRODUCTS 79
5.1 Value 79
5.2 Volume 85
5.3 Market Share 88
5.4 Distribution 90
5.5 Expenditure & consumption per head 91
CHAPTER 6 SWEDEN FURNITURE POLISH 94
6.1 Value 94
6.2 Volume 99
6.3 Market Share 102
6.4 Distribution 104
6.5 Expenditure & consumption per head 105
CHAPTER 7 SWEDEN GENERAL PURPOSE CLEANERS 108
7.1 Value 108
7.2 Volume 116
7.3 Market Share 120
7.4 Distribution 122
7.5 Expenditure & consumption per head 123
CHAPTER 8 SWEDEN INSECTICIDES 129
8.1 Value 129
8.2 Volume 134
8.3 Market Share 137
8.4 Distribution 139
8.5 Expenditure & consumption per head 140
CHAPTER 9 SWEDEN SCOURING PRODUCTS 143
9.1 Value 143
9.2 Volume 148
9.3 Market Share 151
9.4 Distribution 153
9.5 Expenditure & consumption per head 154
CHAPTER 10 SWEDEN TEXTILE WASHING PRODUCTS 157
10.1 Value 157
10.2 Volume 162
10.3 Market Share 165
10.4 Distribution 167
10.5 Expenditure & consumption per head 168
CHAPTER 11 SWEDEN TOILET CARE 171
11.1 Value 171
11.2 Volume 176
11.3 Market Share 179
11.4 Distribution 181
11.5 Expenditure & consumption per head 182
CHAPTER 12 SWEDEN SOCIOECONOMIC PROFILE 185
12.1 Country Overview 185
12.2 Key Facts 186
12.3 Political Overview 187
12.4 Sweden Economic Overview 188
CHAPTER 13 SWEDEN MACROECONOMIC PROFILE 189
13.1 Macroeconomic Indicators 189
CHAPTER 14 RESEARCH METHODOLOGY 195
14.1 Methodology overview 195
14.2 Secondary research 196
14.3 Market modelling 197
14.4 Primary research 198
14.5 Data finalisation 199
14.6 Ongoing research 199
CHAPTER 15 APPENDIX 200
15.1 Future readings 200
15.2 How to contact experts in your industry 200

LIST OF TABLES
Table 1: Household Products category definitions 23
Table 2: Household products distribution channels 26
Table 4: Sweden Household Products value forecast, 2005-2010 (SEK m, nominal prices) 29
Table 5: Sweden Household Products value, 2000-2005 (SEK m, 2005 prices) 31
Table 6: Sweden Household Products value forecast, 2005-2010 (SEK m, 2005 prices) 32
Table 7: Sweden Household Products value, 2000-2005 (US$ m nominal prices) 33
Table 8: Sweden Household Products value forecast, 2005-2010 (US$ m nominal prices) 34
Table 9: Sweden Household Products volume, 2000-2005 (Kg/Liters/Units m) 36
Table 10: Sweden Household Products volume forecast, 2005-2010 (Kg/Liters/Units m) 37
Table 11: Sweden Household Products brand share, by value, 2004-2005 (%) 40
Table 12: Sweden Household Products value, by brand, 2004-2005 (SEK m nominal prices) 41
Table 13: Sweden Household Products company share, by value, 2004-2005 (%) 42
Table 14: Sweden Household Products value, by company, 2004-2005 (SEK m nominal prices) 42
Table 15: Sweden Household Products distribution channels, by value, 2004-2005 (%) 43
Table 16: Sweden Household Products value, by distribution channel, 2004-2005 (SEK m nominal prices) 43
Table 17: Sweden Household Products expenditure per head, 2000-2005 (SEK, nominal prices) 44
Table 18: Sweden Household Products forecast expenditure per head, 2005-2010 (SEK, nominal prices) 45
Table 19: Sweden Household Products expenditure per head, 2000-2005 (US$ nominal prices) 46
Table 20: Sweden Household Products forecast expenditure per head, 2005-2010 (US$ nominal prices) 47
Table 21: Sweden Household Products consumption per head, 2000-2005 (Kg/Liters/Units) 48
Table 22: Sweden Household Products forecast consumption per head, 2005-2010 (Kg/Liters/Units) 49
Table 23: Sweden Air fresheners value, 2000-2005 (SEK m, nominal prices) 50
Table 24: Sweden Air fresheners value forecast, 2005-2010 (SEK m, nominal prices) 51
Table 25: Sweden Air fresheners value, 2000-2005 (SEK m, 2005 prices) 53
Table 26: Sweden Air fresheners value forecast, 2005-2010 (SEK m, 2005 prices) 53
Table 27: Sweden Air fresheners value, 2000-2005 (US$ m nominal prices) 54
Table 28: Sweden Air fresheners value forecast, 2005-2010 (US$ m nominal prices) 54
Table 29: Sweden Air fresheners volume, 2000-2005 (Units m) 56
Table 30: Sweden Air fresheners volume forecast, 2005-2010 (Units m) 56
Table 31: Sweden Air fresheners brand share, by value, 2004-2005 (%) 59
Table 32: Sweden Air fresheners value, by brand, 2004-2005 (SEK m nominal prices) 59
Table 33: Sweden Air fresheners company share, by value, 2004-2005 (%) 60
Table 34: Sweden Air fresheners value, by company, 2004-2005 (SEK m nominal prices) 60
Table 35: Sweden Air fresheners distribution channels, by value, 2004-2005 (%) 61
Table 36: Sweden Air fresheners value, by distribution channel, 2004-2005 (SEK m nominal prices) 61
Table 37: Sweden Air fresheners expenditure per head, 2000-2005 (SEK, nominal prices) 62
Table 38: Sweden Air fresheners forecast expenditure per head, 2005-2010 (SEK, nominal prices) 62
Table 39: Sweden Air fresheners expenditure per head, 2000-2005 (US$ nominal prices) 63
Table 40: Sweden Air fresheners forecast expenditure per head, 2005-2010 (US$ nominal prices) 63
Table 41: Sweden Air fresheners consumption per head, 2000-2005 (Units) 64
Table 42: Sweden Air fresheners forecast consumption per head, 2005-2010 (Units) 64
Table 43: Sweden Bleach value, 2000-2005 (SEK m, nominal prices) 65
Table 44: Sweden Bleach value forecast, 2005-2010 (SEK m, nominal prices) 65
Table 45: Sweden Bleach value, 2000-2005 (SEK m, 2005 prices) 67
Table 46: Sweden Bleach value forecast, 2005-2010 (SEK m, 2005 prices) 67
Table 47: Sweden Bleach value, 2000-2005 (US$ m nominal prices) 68
Table 48: Sweden Bleach value forecast, 2005-2010 (US$ m nominal prices) 68
Table 49: Sweden Bleach volume, 2000-2005 (Kg/Liters m) 70
Table 50: Sweden Bleach volume forecast, 2005-2010 (Kg/Liters m) 70
Table 51: Sweden Bleach brand share, by value, 2004-2005 (%) 73
Table 52: Sweden Bleach value, by brand, 2004-2005 (SEK m nominal prices) 73
Table 53: Sweden Bleach company share, by value, 2004-2005 (%) 74
Table 54: Sweden Bleach value, by company, 2004-2005 (SEK m nominal prices) 74
Table 55: Sweden Bleach distribution channels, by value, 2004-2005 (%) 75
Table 56: Sweden Bleach value, by distribution channel, 2004-2005 (SEK m nominal price) 75
Table 57: Sweden Bleach expenditure per head, 2000-2005 (SEK, nominal prices) 76
Table 58: Sweden Bleach forecast expenditure per head, 2005-2010 (SEK, nominal prices) 76
Table 59: Sweden Bleach expenditure per head, 2000-2005 (US$ nominal prices) 77
Table 60: Sweden Bleach forecast expenditure per head, 2005-2010 (US$ nominal prices) 77
Table 61: Sweden Bleach consumption per head, 2000-2005 (Kg/Liters) 78
Table 62: Sweden Bleach forecast consumption per head, 2005-2010 (Kg/Liters) 78
Table 63: Sweden Dishwashing products value, 2000-2005 (SEK m, nominal prices) 79
Table 64: Sweden Dishwashing products value forecast, 2005-2010 (SEK m, nominal prices) 80
Table 65: Sweden Dishwashing products value, 2000-2005 (SEK m, 2005 prices) 82
Table 66: Sweden Dishwashing products value forecast, 2005-2010 (SEK m, 2005 prices) 82
Table 67: Sweden Dishwashing products value, 2000-2005 (US$ m nominal prices) 83
Table 68: Sweden Dishwashing products value forecast, 2005-2010 (US$ m nominal prices) 83
Table 69: Sweden Dishwashing products volume, 2000-2005 (Units m) 85
Table 70: Sweden Dishwashing products volume forecast, 2005-2010 (Units m) 85
Table 71: Sweden Dishwashing products brand share, by value, 2004-2005 (%) 88
Table 72: Sweden Dishwashing products value, by brand, 2004-2005 (SEK m nominal prices) 88
Table 73: Sweden Dishwashing products company share, by value, 2004-2005 (%) 89
Table 74: Sweden Dishwashing products value, by company, 2004-2005 (SEK m nominal prices) 89
Table 75: Sweden Dishwashing products distribution channels, by value, 2004-2005 (%) 90
Table 76: Sweden Dishwashing products value, by distribution channel, 2004-2005 (SEK m nominal price) 90
Table 77: Sweden Dishwashing products expenditure per head, 2000-2005 (SEK, nominal prices) 91
Table 78: Sweden Dishwashing products forecast expenditure per head, 2005-2010 (SEK, nominal prices) 91
Table 79: Sweden Dishwashing products expenditure per head, 2000-2005 (US$ nominal prices) 92
Table 80: Sweden Dishwashing products forecast expenditure per head, 2005-2010 (US$ nominal prices) 92
Table 81: Sweden Dishwashing products consumption per head, 2000-2005 (Units) 93
Table 82: Sweden Dishwashing products forecast consumption per head, 2005-2010 (Units) 93
Table 83: Sweden Furniture polish value, 2000-2005 (SEK m, nominal prices) 94
Table 84: Sweden Furniture polish value forecast, 2005-2010 (SEK m, nominal prices) 94
Table 85: Sweden Furniture polish value, 2000-2005 (SEK m, 2005 prices) 96
Table 86: Sweden Furniture polish value forecast, 2005-2010 (SEK m, 2005 prices) 96
Table 87: Sweden Furniture polish value, 2000-2005 (US$ m nominal prices) 97
Table 88: Sweden Furniture polish value forecast, 2005-2010 (US$ m nominal prices) 97
Table 89: Sweden Furniture polish volume, 2000-2005 (Units m) 99
Table 90: Sweden Furniture polish volume forecast, 2005-2010 (Units m) 99
Table 91: Sweden Furniture polish brand share, by value, 2004-2005 (%) 102
Table 92: Sweden Furniture polish value, by brand, 2004-2005 (SEK m nominal prices) 102
Table 93: Sweden Furniture polish company share, by value, 2004-2005 (%) 103
Table 94: Sweden Furniture polish value, by company, 2004-2005 (SEK m nominal prices) 103
Table 95: Sweden Furniture polish distribution channels, by value, 2004-2005 (%) 104
Table 96: Sweden Furniture polish value, by distribution channel, 2004-2005 (SEK m nominal price) 104
Table 97: Sweden Furniture polish expenditure per head, 2000-2005 (SEK, nominal prices) 105
Table 98: Sweden Furniture polish forecast expenditure per head, 2005-2010 (SEK, nominal prices) 105
Table 99: Sweden Furniture polish expenditure per head, 2000-2005 (US$ nominal prices) 106
Table 100: Sweden Furniture polish forecast expenditure per head, 2005-2010 (US$ nominal prices) 106
Table 101: Sweden Furniture polish consumption per head, 2000-2005 (Units) 107
Table 102: Sweden Furniture polish forecast consumption per head, 2005-2010 (Units) 107
Table 103: Sweden General purpose cleaners value, 2000-2005 (SEK m, nominal prices) 108
Table 104: Sweden General purpose cleaners value forecast, 2005-2010 (SEK m, nominal prices) 109
Table 105: Sweden General purpose cleaners value, 2000-2005 (SEK m, 2005 prices) 111
Table 106: Sweden General purpose cleaners value forecast, 2005-2010 (SEK m, 2005 prices) 112
Table 107: Sweden General purpose cleaners value, 2000-2005 (US$ m nominal prices) 113
Table 108: Sweden General purpose cleaners value forecast, 2005-2010 (US$ m nominal prices) 114
Table 109: Sweden General purpose cleaners volume, 2000-2005 (Liters m) 116
Table 110: Sweden General purpose cleaners volume forecast, 2005-2010 (Liters m) 117
Table 111: Sweden General purpose cleaners brand share, by value, 2004-2005 (%) 120
Table 112: Sweden General purpose cleaners value, by brand, 2004-2005 (SEK m nominal prices) 120
Table 113: Sweden General purpose cleaners company share, by value, 2004-2005 (%) 121
Table 114: Sweden General purpose cleaners value, by company, 2004-2005 (SEK m nominal prices) 121
Table 115: Sweden General purpose cleaners distribution channels, by value, 2004-2005 (%) 122
Table 116: Sweden General purpose cleaners value, by distribution channel, 2004-2005 (SEK m nominal price) 122
Table 117: Sweden General purpose cleaners expenditure per head, 2000-2005 (SEK, nominal prices) 123
Table 118: Sweden General purpose cleaners forecast expenditure per head, 2005-2010 (SEK, nominal prices) 124
Table 119: Sweden General purpose cleaners expenditure per head, 2000-2005 (US$ nominal prices) 125
Table 120: Sweden General purpose cleaners forecast expenditure per head, 2005-2010 (US$ nominal prices) 126
Table 121: Sweden General purpose cleaners consumption per head, 2000-2005 (Liters) 127
Table 122: Sweden General purpose cleaners forecast consumption per head, 2005-2010 (Liters) 128
Table 123: Sweden Insecticides value, 2000-2005 (SEK m, nominal prices) 129
Table 124: Sweden Insecticides value forecast, 2005-2010 (SEK m, nominal prices) 129
Table 125: Sweden Insecticides value, 2000-2005 (SEK m, 2005 prices) 131
Table 126: Sweden Insecticides value forecast, 2005-2010 (SEK m, 2005 prices) 131
Table 127: Sweden Insecticides value, 2000-2005 (US$ m nominal prices) 132
Table 128: Sweden Insecticides value forecast, 2005-2010 (US$ m nominal prices) 132
Table 129: Sweden Insecticides volume, 2000-2005 (Units/Liters m) 134
Table 130: Sweden Insecticides volume forecast, 2005-2010 (Units/Liters m) 134
Table 131: Sweden Insecticides brand share, by value, 2004-2005 (%) 137
Table 132: Sweden Insecticides value, by brand, 2004-2005 (SEK m nominal prices) 137
Table 133: Sweden Insecticides company share, by value, 2004-2005 (%) 138
Table 134: Sweden Insecticides value, by company, 2004-2005 (SEK m nominal prices) 138
Table 135: Sweden Insecticides distribution channels, by value, 2004-2005 (%) 139
Table 136: Sweden Insecticides value, by distribution channel, 2004-2005 (SEK m nominal price) 139
Table 137: Sweden Insecticides expenditure per head, 2000-2005 (SEK, nominal prices) 140
Table 138: Sweden Insecticides forecast expenditure per head, 2005-2010 (SEK, nominal prices) 140
Table 139: Sweden Insecticides expenditure per head, 2000-2005 (US$ nominal prices) 141
Table 140: Sweden Insecticides forecast expenditure per head, 2005-2010 (US$ nominal prices) 141
Table 141: Sweden Insecticides consumption per head, 2000-2005 (Units/Liters) 142
Table 142: Sweden Insecticides forecast consumption per head, 2005-2010 (Units/Liters) 142
Table 143: Sweden Scouring products value, 2000-2005 (SEK m, nominal prices) 143
Table 144: Sweden Scouring products value forecast, 2005-2010 (SEK m, nominal prices) 143
Table 145: Sweden Scouring products value, 2000-2005 (SEK m, 2005 prices) 145
Table 146: Sweden Scouring products value forecast, 2005-2010 (SEK m, 2005 prices) 145
Table 147: Sweden Scouring products value, 2000-2005 (US$ m nominal prices) 146
Table 148: Sweden Scouring products value forecast, 2005-2010 (US$ m nominal prices) 146
Table 149: Sweden Scouring products volume, 2000-2005 (Units m) 148
Table 150: Sweden Scouring products volume forecast, 2005-2010 (Units m) 148
Table 151: Sweden Scouring products brand share, by value, 2004-2005 (%) 151
Table 152: Sweden Scouring products value, by brand, 2004-2005 (SEK m nominal prices) 151
Table 153: Sweden Scouring products company share, by value, 2004-2005 (%) 152
Table 154: Sweden Scouring products value, by company, 2004-2005 (SEK m nominal prices) 152
Table 155: Sweden Scouring products distribution channels, by value, 2004-2005 (%) 153
Table 156: Sweden Scouring products value, by distribution channel, 2004-2005 (SEK m nominal prices) 153
Table 157: Sweden Scouring products expenditure per head, 2000-2005 (SEK, nominal prices) 154
Table 158: Sweden Scouring products forecast expenditure per head, 2005-2010 (SEK, nominal prices) 154
Table 159: Sweden Scouring products expenditure per head, 2000-2005 (US$ nominal prices) 155
Table 160: Sweden Scouring products forecast expenditure per head, 2005-2010 (US$ nominal prices) 155
Table 161: Sweden Scouring products consumption per head, 2000-2005 (Units) 156
Table 162: Sweden Scouring products forecast consumption per head, 2005-2010 (Units) 156
Table 163: Sweden Textile washing products value, 2000-2005 (SEK m, nominal prices) 157
Table 164: Sweden Textile washing products value forecast, 2005-2010 (SEK m, nominal prices) 157
Table 165: Sweden Textile washing products value, 2000-2005 (SEK m, 2005 prices) 159
Table 166: Sweden Textile washing products value forecast, 2005-2010 (SEK m, 2005 prices) 159
Table 167: Sweden Textile washing products value, 2000-2005 (US$ m nominal prices) 160
Table 168: Sweden Textile washing products value forecast, 2005-2010 (US$ m nominal prices) 160
Table 169: Sweden Textile washing products volume, 2000-2005 (Liters/Units m) 162
Table 170: Sweden Textile washing products volume forecast, 2005-2010 (Liters/Units m) 162
Table 171: Sweden Textile washing products brand share, by value, 2004-2005 (%) 165
Table 172: Sweden Textile washing products value, by brand, 2004-2005 (SEK m nominal prices) 165
Table 173: Sweden Textile washing products company share, by value, 2004-2005 (%) 166
Table 174: Sweden Textile washing products value, by company, 2004-2005 (SEK m nominal prices) 166
Table 175: Sweden Textile washing products distribution channels, by value, 2004-2005 (%) 167
Table 176: Sweden Textile washing products value, by distribution channel, 2004-2005 (SEK m nominal price) 167
Table 177: Sweden Textile washing products expenditure per head, 2000-2005 (SEK, nominal prices) 168
Table 178: Sweden Textile washing products forecast expenditure per head, 2005-2010 (SEK, nominal prices) 168
Table 179: Sweden Textile washing products expenditure per head, 2000-2005 (US$ nominal prices) 169
Table 180: Sweden Textile washing products forecast expenditure per head, 2005-2010 (US$ nominal prices) 169
Table 181: Sweden Textile washing products consumption per head, 2000-2005 (Liters/Units) 170
Table 182: Sweden Textile washing products forecast consumption per head, 2005-2010 (Liters/Units) 170
Table 183: Sweden Toilet care value, 2000-2005 (SEK m, nominal prices) 171
Table 184: Sweden Toilet care value forecast, 2005-2010 (SEK m, nominal prices) 171
Table 185: Sweden Toilet care value, 2000-2005 (SEK m, 2005 prices) 173
Table 186: Sweden Toilet care value forecast, 2005-2010 (SEK m, 2005 prices) 173
Table 187: Sweden Toilet care value, 2000-2005 (US$ m nominal prices) 174
Table 188: Sweden Toilet care value forecast, 2005-2010 (US$ m nominal prices) 174
Table 189: Sweden Toilet care volume, 2000-2005 (Units m) 176
Table 190: Sweden Toilet care volume forecast, 2005-2010 (Units m) 176
Table 191: Sweden Toilet care brand share, by value, 2004-2005 (%) 179
Table 192: Sweden Toilet care value, by brand, 2004-2005 (SEK m nominal prices) 179
Table 193: Sweden Toilet care company share, by value, 2004-2005 (%) 180
Table 194: Sweden Toilet care value, by company, 2004-2005 (SEK m nominal prices) 180
Table 195: Sweden Toilet care distribution channels, by value, 2004-2005 (%) 181
Table 196: Sweden Toilet care value, by distribution channel, 2004-2005 (SEK m nominal price) 181
Table 197: Sweden Toilet care expenditure per head, 2000-2005 (SEK, nominal prices) 182
Table 198: Sweden Toilet care forecast expenditure per head, 2005-2010 (SEK, nominal prices) 182
Table 199: Sweden Toilet care expenditure per head, 2000-2005 (US$ nominal prices) 183
Table 200: Sweden Toilet care forecast expenditure per head, 2005-2010 (US$ nominal prices) 183
Table 201: Sweden Toilet care consumption per head, 2000-2005 (Units) 184
Table 202: Sweden Toilet care forecast consumption per head, 2005-2010 (Units) 184
Table 203: Sweden Key Facts 186
Table 204: Sweden population, by age group, 2000-2005 (millions) 189
Table 205: Sweden population forecast, by age group, 2005-2010 (millions) 190
Table 206: Sweden population, by gender, 2000-2005 (millions) 190
Table 207: Sweden population forecast, by gender, 2005-2010 (millions) 191
Table 208: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 191
Table 209: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 191
Table 210: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 192
Table 211: Sweden nominal GDP forecast, 2005-2010 (SEK bn, nominal prices) 192
Table 212: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 192
Table 213: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 193
Table 214: Sweden consumer price index, 2000-2005 (2000=100) 193
Table 215: Sweden consumer price index, 2005-2010 (2000=100) 193
Table 216: Sweden exchange rate, 2000-2005 194

LIST OF FIGURES
Figure 1: Sweden Household Products value & value forecast, 2000-2010 (SEK m, nominal prices) 30
Figure 2: Sweden Household Products category growth comparison, by value, 2000-2010 35
Figure 3: Sweden Household Products volume & volume forecast, 2000-2010 (Kg/Liters/Units m) 38
Figure 4: Sweden Household Products category growth comparison, by volume, 2000-2010 39
Figure 5: Sweden Air fresheners value & value forecast, 2000-2010 (SEK m, nominal prices) 52
Figure 6: Sweden Air fresheners segment growth comparison, by value, 2000-2010 55
Figure 7: Sweden Air fresheners volume & volume forecast, 2000-2010 (Units m) 57
Figure 8: Sweden Air fresheners category growth comparison, by volume, 2000-2010 58
Figure 9: Sweden Bleach value & value forecast, 2000-2010 (SEK m, nominal prices) 66
Figure 10: Sweden Bleach segment growth comparison, by value, 2000-2010 69
Figure 11: Sweden Bleach volume & volume forecast, 2000-2010 (Kg/Liters m) 71
Figure 12: Sweden Bleach category growth comparison, by volume, 2000-2010 72
Figure 13: Sweden Dishwashing products value & value forecast, 2000-2010 (SEK m, nominal prices) 81
Figure 14: Sweden Dishwashing products segment growth comparison, by value, 2000-2010 84
Figure 15: Sweden Dishwashing products volume & volume forecast, 2000-2010 (Units m) 86
Figure 16: Sweden Dishwashing products category growth comparison, by volume, 2000-2010 87
Figure 17: Sweden Furniture polish value & value forecast, 2000-2010 (SEK m, nominal prices) 95
Figure 18: Sweden Furniture polish segment growth comparison, by value, 2000-2010 98
Figure 19: Sweden Furniture polish volume & volume forecast, 2000-2010 (Units m) 100
Figure 20: Sweden Furniture polish category growth comparison, by volume, 2000-2010 101
Figure 21: Sweden General purpose cleaners value & value forecast, 2000-2010 (SEK m, nominal prices) 110
Figure 22: Sweden General purpose cleaners segment growth comparison, by value, 2000-2010 115
Figure 23: Sweden General purpose cleaners volume & volume forecast, 2000-2010 (Liters m) 118
Figure 24: Sweden General purpose cleaners category growth comparison, by volume, 2000-2010 119
Figure 25: Sweden Insecticides value & value forecast, 2000-2010 (SEK m, nominal prices) 130
Figure 26: Sweden Insecticides segment growth comparison, by value, 2000-2010 133
Figure 27: Sweden Insecticides volume & volume forecast, 2000-2010 (Units/Liters m) 135
Figure 28: Sweden Insecticides category growth comparison, by volume, 2000-2010 136
Figure 29: Sweden Scouring products value & value forecast, 2000-2010 (SEK m, nominal prices) 144
Figure 30: Sweden Scouring products segment growth comparison, by value, 2000-2010 147
Figure 31: Sweden Scouring products volume & volume forecast, 2000-2010 (Units m) 149
Figure 32: Sweden Scouring products category growth comparison, by volume, 2000-2010 150
Figure 33: Sweden Textile washing products value & value forecast, 2000-2010 (SEK m, nominal prices) 158
Figure 34: Sweden Textile washing products segment growth comparison, by value, 2000-2010 161
Figure 35: Sweden Textile washing products volume & volume forecast, 2000-2010 (Liters/Units m) 163
Figure 36: Sweden Textile washing products category growth comparison, by volume, 2000-2010 164
Figure 37: Sweden Toilet care value & value forecast, 2000-2010 (SEK m, nominal prices) 172
Figure 38: Sweden Toilet care segment growth comparison, by value, 2000-2010 175
Figure 39: Sweden Toilet care volume & volume forecast, 2000-2010 (Units m) 177
Figure 40: Sweden Toilet care category growth comparison, by volume, 2000-2010 178
Figure 41: Map of Sweden 186
Figure 42: Annual data review process 196

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