Industry Analysis: Household Products Market Overview in China

• Publication date: January 2011

It aims to provide both quantitative and qualitative analysis to clients on the industry data and trends across various market segments What's In This Report Provides a detailed analysis in the Chinese household products segment Provides up-to-date retail data at a segment level further sector ed by industry s along with five years of future data, highlighting specific market opportunities Identifies the key companies in the i...

It aims to provide both quantitative and qualitative analysis to clients on the industry data and trends across various market segments

What's In This Report
Provides a detailed analysis in the Chinese household products segment Provides up-to-date retail data at a segment level further sector ed by industry s along with five years of future data, highlighting specific market opportunities Identifies the key companies in the industry, providing details on brand assets and product pipelne Tracks the latest Merger and Acquisition deals that have taken place in the household products segment in ChinaKey Market Facts
The household products segment in China was estimated to be worth USD 17 billion in 2009, with a growth rate (CAGR) of about 8% during 2004-09.

Paper products was the key category driving growth in 2008-09 within the household products segment .

The household products segment is fairly fragmented, though some segments are highly consolidated with the top 5 players accounting for more than three-quarters of the industry .

Why Should You Buy This Report?
Full Market Overview : develop a detailed understanding of the household products segment and identify the key growth industry s within itConsumer trends and behavior: find out the latest consumer trends driving the household products segment in China alongside consumption and usage dataKey Competitors : obtain information on the major competitors operating in the segment and understand their key strengths in various industry s

Household Products Industry in China

Overview 1
Catalyst 1
Summary 1
Summary 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
New Consumer Insight reports 4
The Country Statistics Database 4
Company Intelligence 4
What this report is about 5
How to use this report 5
Market definition 5
Data table of Contents 7

List of Figures 8
List of Tables 9
Country Overview 10
Economic overview 10
Demographic overview 13
Household Products Industry Profile 17
Mexican household products industry size and growth 17
Household products industry : a global perspective 18
Overview 18
Comparison with growth economies 19
Household Products Categories 21
Mexican household products categories by value 21
Leading categories 22
Future prospects 22
Key Drivers and Main Trends 25
Overview 25
Manufacturers embracing environmentally friendly products and practices 25
Measures to foster equitable distribution of wealth set to boost consumption 26
Outbreak of diseases drives consumption in specific household sectors 26
Vulnerability of Mexico to insect-borne diseases increasing the sale of insecticides 26
Sales of disinfectants, bleach, and paper products have benefited from the swine flu outbreak 27
Growing consumer confidence is expected to drive consumption 28
Key Competitors in Mexico 30
Leading players and their shares 30
Major Competitors by industry s and their ranks 32
Leading local player profiles 33
Fábrica de Jabón La Corona 33
Industrias Alen 33
Somaki de Mexico 33
New Product Pipelines and Announcement in Mexico 35
Overview 35
Product launches by top players 36
Conclusion 39
Highlights 39
Research Methodology 40
Methodology overview 40
Secondary research 41
Market modeling 42
Creating an initial data model 42
Revising the initial data model 42
Creating a final estimate 42
Creating demographic value splits 43
Primary research 43
Data finalization 43
Ongoing research 44
Appendix 45
Further reading 45
Feedback 45
Ask the analyst 45
Datamonitor consulting 45
Disclaimer 45

List of Tables
Data table 1: Household products industry definitions 6
Data table 2: Key statistics of Mexico and BASIC economies 13
Data table 3: Mexican household products industry : top 10 players by industry player share (2009) and by product launches (2010) 36

List of Figures
Chart 1: Gross Domestic Product and Gross Domestic Product growth rate in Mexico, 2004-14e 11
Chart 2: Gross Domestic Product growth in Mexico and BASIC economies, 2004-14e 12
Chart 3: Population in Mexico, by age group and median age, 2004-14e 14
Chart 4: Demographic Transition, Mexico, 2000-30e 15
Chart 5: Birth rate and mortality rate in Mexico between 1970-2020 16
Chart 6: Mexican household products industry sales value, 2004-14e 17
Chart 7: Mexico household products industry sales value (2009) and growth (2008-09) compared to other leading nations 19
Chart 8: Household products market sales growth in Mexico and BASIC economies, 2004-14e 20
Chart 9: Mexican household products industry sales: industry contribution by value, 2009 21
Chart 10: Mexican household products industry : leading categories in terms of 2008-09 growth rates (%) 22
Chart 11: Mexican household products industry : value and growth by category, 2004-09 and 2009-14e 23
Chart 12: Concern about climate change/global warming: percentage of consumers by country 25
Chart 13: The innovative "Super Band" was launched in the Mexican household products industry in 2009 27
Chart 14: Consumer confidence in Mexico, 2009-10 28
Chart 15: Mexican household products industry : leading players and their ranks, 2009 30
Chart 16: Mexican household products industry : industry share of top five players vs. others, by industry, 2009 32
figure 17: Mexican household products industry : presence of the key players across industries, 2009 33
Chart 18: Mexican household products industry : new product launches by industry (percentage contribution), 2009 35
Chart 19: Examples of new product launches by top players 37
Chart 20: Mexican household products industry : new product launches by industry, 2009 38
Chart 21: Conclusion 39