Global market review of functional health soft drinks – forecasts to 2012

Global market review of functional health soft drinks – forecasts to 2012

This new report from just-drinks will provide insight into a sector that has attracted huge investment and interest in the 21st century. We address the functional soft drinks market from the perspective of health and wellness products, and provide forecasts to 2012. The report considers current trends in health and wellness sub-sectors including smoothies, functional waters, functional juices and juice drinks, along with potential new product development (NPD) in key markets including Europe, North America and Asia.

About the report
Report methodology
Aims of the report
About the author
Executive summary

Chapter 1 Introduction
Definitions used within this report
Examples of naturally functional drinks
Examples of scientifically functional drinks
Broad definitions
The rise of functional diet drinks and the fall of carbonates
The role of health and wellness drinks within the global market

Chapter 2 Drivers of health and wellness functional soft drinks
Introduction
Consumer trends analysis – purchase motivations
Leading brands focus on consumer analysis into health and wellness trends
Current and future purchase motivations

Chapter 3 Emerging and future trends influencing NPD and marketing
Introduction
Barriers to NPD and future growth
The impact of health claims regulations
An obsession with beauty
The cyclical nature of small versus power brands
The importance of being natural
Organic, natural, or both?
Purity
The importance of being responsible
You are what you eat – inside and out

Chapter 4 Future growth strategies of leading health and wellness FSD companies
Introduction
Kraft
Role in functional health and wellness soft drinks market
Future expectations
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Nestlé
Role in functional health and wellness soft drinks market
Future expectations
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Coca-Cola Enterprises
Role in functional health and wellness soft drinks market
Future expectations
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
PepsiCo
Role in functional health and wellness soft drinks market
Future expectations
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Cadbury Schweppes
Role in functional health and wellness soft drinks market
Future expectations
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Ones to watch: smaller players
RushNet
Old Orchard Brands
Jivita LLC
Tata Tea

Chapter 5 Technical review: packaging and ingredients
Introduction
Packaging innovations
Ingredients innovations
Three new megatrends
Wonderland
Pleasure Principles
Body & Soul
Benzene: one to avoid
Artificial sweeteners: a word of caution
Popular and emerging ingredients
Açaí
Hemp
Wheatgrass
Noni fruit
Hops

Chapter 6 Forecasts and market trends to 2012
Introduction
Global market forecasts
Western Europe market forecasts
Eastern Europe
Asia
United States market forecasts

Chapter 7 Ten top takeaway action points

List of figures
Figure 1: The Enviga product range

List of tables
Table 1: Total annual soft drinks consumption, global, per capita, 2004-2012 (litres)
Table 2: Total soft drinks market value, Europe and North America, 2004-2012 (US$bn)
Table 3: Total diet CSD market value, Europe and North America, 2006-2012 (US$bn)
Table 4: Total global health and wellness functional drinks consumption volume by sector, 2000-2006 (m litres)
Table 5: Natural ingredients and associated health benefits for future health and wellness formulations
Table 6: Total global health and wellness functional drinks consumption volume by sector, 2007-2012 (m litres)
Table 7: Total global health and wellness functional drinks market value, 2007-2012 (US$bn)
Table 8: Total functional soft drinks market value, France, 2006-2012 (EURm)
Table 9: UK off-trade health and wellness functional soft drinks sales value by sector, 2006-2012 selected years (GBPm)
Table 10: Japan off-trade health and wellness functional soft drinks sales value by sector, 2006-2012 (US$bn)
Table 11: US off-trade health and wellness functional soft drinks sales value, 2006-2012 (US$bn)