TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary market level - Hot Drinks 2
Summary category level - Coffee 3
Summary category level - Tea 4
Summary category level - Other Hot Drinks 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 COLOMBIA HOT DRINKS - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 27
Expenditure & consumption per head 30
Chapter 4 LEADING COMPANY PROFILES 33
NESTLE S.A. 33
Chapter 5 CATEGORY ANALYSIS - COFFEE 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$ 2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand Share Analysis 45
Expenditure & consumption per head 48
Chapter 6 CATEGORY ANALYSIS - TEA 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 55
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 59
Expenditure & consumption per head 62
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 69
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 74
Expenditure & consumption per head 77
Chapter 8 COUNTRY COMPARISON 80
Value 80
Volume 84
Market Share 87
Chapter 9 NEW PRODUCT DEVELOPMENT 88
Product launches over time 88
Recent product launches 92
Chapter 10 COLOMBIA SOCIOECONOMIC PROFILE 93
Country Overview 93
Key Facts 94
Political Overview 95
Colombia Economic Overview 96
Chapter 11 COLOMBIA MACROECONOMIC PROFILE 97
Macroeconomic Indicators 97
Chapter 12 RESEARCH METHODOLOGY 102
Methodology overview 102
Secondary research 103
Market modelling 104
Primary research 105
Data finalisation 105
Ongoing research 106
Chapter 13 APPENDIX 107
Future readings 107
How to contact experts in your industry 107
LIST OF FIGURES
Figure 1: Colombia Hot Drinks value & value forecast, 2001-2011 (COP m, nominal prices) 20
Figure 2: Colombia Hot Drinks category growth comparison, by value, 2001-2011 23
Figure 3: Colombia Hot Drinks volume & volume forecast, 2001-2011 (Kg m) 26
Figure 4: Colombia Hot Drinks category growth comparison, by volume, 2001-2011 26
Figure 5: Colombia Hot Drinks company share, by value, 2005-2006 (%) 28
Figure 6: Colombia Coffee value & value forecast, 2001-2011 (COP m, nominal prices) 38
Figure 7: Colombia Coffee category growth comparison, by value, 2001-2011 41
Figure 8: Colombia Coffee volume & volume forecast, 2001-2011 (Kg m) 44
Figure 9: Colombia Coffee category growth comparison, by volume, 2001-2011 44
Figure 10: Colombia Coffee company share, by value, 2005-2006 (%) 46
Figure 11: Colombia Tea value & value forecast, 2001-2011 (COP m, nominal prices) 53
Figure 12: Colombia Tea volume & volume forecast, 2001-2011 (Kg m) 58
Figure 13: Colombia Tea company share, by value, 2005-2006 (%) 60
Figure 14: Colombia Other hot drinks value & value forecast, 2001-2011 (COP m, nominal prices) 67
Figure 15: Colombia Other hot drinks category growth comparison, by value, 2001-2011 70
Figure 16: Colombia Other hot drinks volume & volume forecast, 2001-2011 (Kg m) 73
Figure 17: Colombia Other hot drinks category growth comparison, by volume, 2001-2011 73
Figure 18: Colombia Other hot drinks company share, by value, 2005-2006 (%) 75
Figure 19: Global Hot Drinks market split (value terms, 2006) – Top 5 countries 81
Figure 20: Global Hot Drinks market value, 2001 – 2006 (Top 5 countries) 83
Figure 21: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 84
Figure 22: Global Hot Drinks market volume, 2001 – 2006 (Top 5 countries) 86
Figure 23: Map of Colombia 94
Figure 24: Annual data review process 103
LIST OF TABLES
Table 1: Hot Drinks category definitions 8
Table 2: Colombia Hot Drinks value, 2001-2006 (COP m, nominal prices) 18
Table 3: Colombia Hot Drinks value forecast, 2006-2011 (COP m, nominal prices) 19
Table 4: Colombia Hot Drinks value, 2001-2006 (US$ m nominal prices) 21
Table 5: Colombia Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Colombia Hot Drinks volume, 2001-2006 (Kg m) 24
Table 7: Colombia Hot Drinks volume forecast, 2006-2011 (Kg m) 25
Table 8: Colombia Hot Drinks brand share, by value, 2005-2006 (%) 27
Table 9: Colombia Hot Drinks value, by brand 2005-2006 (COP m, nominal prices) 27
Table 10: Colombia Hot Drinks company share by value, 2005-2006 (%) 29
Table 11: Colombia Hot Drinks value, by company, 2005-2006 (COP m nominal prices) 29
Table 12: Colombia Hot Drinks expenditure per head, 2001-2006 (COP, nominal prices) 30
Table 13: Colombia Hot Drinks forecast expenditure per head, 2006-2011 (COP, nominal prices) 30
Table 14: Colombia Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 31
Table 15: Colombia Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 31
Table 16: Colombia Hot Drinks consumption per head, 2001-2006 (Kg) 32
Table 17: Colombia Hot Drinks forecast consumption per head, 2006-2011 (Kg) 32
Table 18: Nestle S.A. Key Facts 33
Table 19: Colombia Coffee value, 2001-2006 (COP m, nominal prices) 36
Table 20: Colombia Coffee value forecast, 2006-2011 (COP m, nominal prices) 37
Table 21: Colombia Coffee value, 2001-2006 (US$ m nominal prices) 39
Table 22: Colombia Coffee value forecast, 2006-2011 (US$ m nominal prices) 40
Table 23: Colombia Coffee volume, 2001-2006 (Kg m) 42
Table 24: Colombia Coffee volume forecast, 2006-2011 (Kg m) 43
Table 25: Colombia Coffee brand share, by value, 2005-2006 (%) 45
Table 26: Colombia Coffee value, by brand 2005-2006 (COP m, nominal prices) 45
Table 27: Colombia Coffee company share by value, 2005-2006 (%) 47
Table 28: Colombia Coffee value, by company, 2005-2006 (COP m nominal prices) 47
Table 29: Colombia Coffee expenditure per head, 2001-2006 (COP, nominal prices) 48
Table 30: Colombia Coffee forecast expenditure per head, 2006-2011 (COP, nominal prices) 48
Table 31: Colombia Coffee expenditure per head, 2001-2006 (US$ nominal prices) 49
Table 32: Colombia Coffee forecast expenditure per head, 2006-2011 (US$ nominal prices) 49
Table 33: Colombia Coffee consumption per head, 2001-2006 (Kg) 50
Table 34: Colombia Coffee forecast consumption per head, 2006-2011 (Kg) 50
Table 35: Colombia Tea value, 2001-2006 (COP m, nominal prices) 51
Table 36: Colombia Tea value forecast, 2006-2011 (COP m, nominal prices) 52
Table 37: Colombia Tea value, 2001-2006 (US$ m nominal prices) 54
Table 38: Colombia Tea value forecast, 2006-2011 (US$ m nominal prices) 55
Table 39: Colombia Tea volume, 2001-2006 (Kg m) 56
Table 40: Colombia Tea volume forecast, 2006-2011 (Kg m) 57
Table 41: Colombia Tea brand share, by value, 2005-2006 (%) 59
Table 42: Colombia Tea value, by brand 2005-2006 (COP m, nominal prices) 59
Table 43: Colombia Tea company share by value, 2005-2006 (%) 61
Table 44: Colombia Tea value, by company, 2005-2006 (COP m nominal prices) 61
Table 45: Colombia Tea expenditure per head, 2001-2006 (COP, nominal prices) 62
Table 46: Colombia Tea forecast expenditure per head, 2006-2011 (COP, nominal prices) 62
Table 47: Colombia Tea expenditure per head, 2001-2006 (US$ nominal prices) 63
Table 48: Colombia Tea forecast expenditure per head, 2006-2011 (US$ nominal prices) 63
Table 49: Colombia Tea consumption per head, 2001-2006 (Kg) 64
Table 50: Colombia Tea forecast consumption per head, 2006-2011 (Kg) 64
Table 51: Colombia Other Hot Drinks value, 2001-2006 (COP m, nominal prices) 65
Table 52: Colombia Other Hot Drinks value forecast, 2006-2011 (COP m, nominal prices) 66
Table 53: Colombia Other Hot Drinks value, 2001-2006 (US$ m nominal prices) 68
Table 54: Colombia Other Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 69
Table 55: Colombia Other Hot Drinks volume, 2001-2006 (Kg m) 71
Table 56: Colombia Other Hot Drinks volume forecast, 2006-2011 (Kg m) 72
Table 57: Colombia Other Hot Drinks brand share, by value, 2005-2006 (%) 74
Table 58: Colombia Other Hot Drinks value, by brand 2005-2006 (COP m, nominal prices) 74
Table 59: Colombia Other Hot Drinks company share by value, 2005-2006 (%) 76
Table 60: Colombia Other Hot Drinks value, by company, 2005-2006 (COP m nominal prices) 76
Table 61: Colombia Other Hot Drinks expenditure per head, 2001-2006 (COP, nominal prices) 77
Table 62: Colombia Other Hot Drinks forecast expenditure per head, 2006-2011 (COP, nominal prices) 77
Table 63: Colombia Other Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 78
Table 64: Colombia Other Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 78
Table 65: Colombia Other Hot Drinks consumption per head, 2001-2006 (Kg) 79
Table 66: Colombia Other Hot Drinks forecast consumption per head, 2006-2011 (Kg) 79
Table 67: Global Hot Drinks market value, 2006 80
Table 68: Global Hot Drinks market split (value terms (US$ m), 2006) – Top 5 countries 83
Table 69: Global Hot Drinks market volume, 2006 84
Table 70: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 86
Table 71: Leading players - Top 5 countries 87
Table 72: Colombia Coffee new product launches (reports) and SKUs, by company, 2006 88
Table 73: Colombia Tea new product launches (reports) and SKUs, by company , 2006 88
Table 74: Colombia Coffee new product launches (reports), by flavor and fragrances, 2006 89
Table 75: ColombiaTea new product launches (reports), by flavor and fragrances , 2006 89
Table 76: Colombia Coffee new product launches (reports), by Ingredients, 2006 90
Table 77: ColombiaTea new product launches (reports), by Ingredients , 2006 90
Table 78: Colombia Coffee new product launches (reports), by Package tags or Claims, 2006 91
Table 79: Colombia Coffee new product launches (reports) - Recent 5 launches 92
Table 80: Colombia Tea new product launches (reports) 92
Table 81: Colombia Key Facts 94
Table 82: Colombia population, by age group, 2000-2005 (millions) 97
Table 83: Colombia population forecast, by age group, 2005-2010 (millions) 98
Table 84: Colombia real GDP, 2000-2005 (COP bn, 2005 prices) 98
Table 85: Colombia real GDP forecast, 2005-2010 (COP bn, 2005 prices) 99
Table 86: Colombia nominal GDP, 2000-2005 (COP bn, nominal prices) 99
Table 87: Colombia real GDP, 2000-2005 (US$ bn, 2005 prices) 99
Table 88: Colombia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 99
Table 89: Colombia consumer price index, 2000-2005 (2000=100) 100
Table 90: Colombia consumer price index, 2005-2010 (2000=100) 100
Table 91: Colombia exchange rate, 2000-2005 100