Economic Outlook: Enterprise Security (Market Focus)
Introduction
The enterprise security market is changing rapidly and will continue to change in the medium term. The fragmented state of the market, both in terms of vendors and solution offerings, is not sustainable and the industry will have to adapt to end-users' demands and to market forces driving towards consolidation and integration.
Scope
Provides an in-depth view of the current state of the enterprise security market Details Datamonitor's view of the main trends shaping the future of enterprise security Examines the competitive dynamics and M&A activity in this market
Highlights
End-users are increasingly dissatisfied with the cost and complexity associated with managing multiple end-point security solutions. Vendors are certainly aware of this, but it is still unclear how and when they will respond to this pressure. The penetration of Firewalls and VPNs is high and will approach saturation over the next 24 months. This foretells a deceleration in growth for this market. The penetration of security and vulnerability management solutions is still relatively low, but is expected to grow rapidly over the coming 24 months. The current level of penetration indicates that there will still be scope for growth in this market beyond the 24 month timeframe.
Reasons to Purchase
Understand the most significant trends affecting enterprise security, and how they will change the market as they unfold. Appreciate the changes to your customer's perceptions and needs through extensive end-user data. Better align your sales and marketing strategy with customer requirements and expectations.
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