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Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates’ Video Viewing Segmentation methodology ...
Brands, marketers, agencies and adtech vendors--collectively the demand side--have all clamored for more premium in-stream ad inventory, and in 2015 the supply side is unlocking some 296 billion avails, ...
The OTT video services marketplace continues its rapid rate of change, impacting the video ecosystem across world markets. Players throughout the industry are actively working to define their role and ...
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