The key objective of this research service is to provide an analysis of the key trends in the central and eastern European IPTV market for the period 2007 to 2017. The study covers the most important countries in Central and Eastern Europe: Bulgaria, the Czech Republic, Hungary, Poland and Romania. The research provide analysis and forecasts of the number of users and revenues. The research also highlights the trends across different central and eastern European regions. A comprehensive analysis of the market shares in each country has also been mentioned. Market drivers and restraints along with the industry challenges have been mentioned and their impact has been discussed.

Table Of Contents

Table of Contents


Introduction 7
Executive Summary 10
Analysis of the Key IPTV Markets in Central and Eastern Europe 15
PESTLE Analysis 16
Regulatory Environment 18
IPTV Market Trends 19
Industry Challenges 20
Market Drivers and Restraints 21
Total IPTV Subscribers in CEE and the Revenue Forecasts 22
Analysis of the Broadband and Pay-TV Markets Impact on IPTV Market Development 23
IPTV Market Overview: Bulgaria 24
IPTV Market Overview: The Czech Republic 26
IPTV Market Overview: Hungary 28
IPTV Market Overview: Poland 30
IPTV Market Overview: Romania 32
Competitive Environment 34
Competitive Forcesin the IPTV Market in CEE 35
Conclusions and Recommendations 40
Appendix 46
About Frost and Sullivan 49


List of Charts
IPTV Market: Household Penetration (CEE), 2007-2017 11
IPTV Market: Number of Subscribers (CEE), 2010 11
IPTV Market: Revenue Forecasts (CEE), 2007-2017 13
IPTV Market: Total Subscribers (CEE), 2007-2017 22
IPTV Market: Revenue Forecasts (CEE), 2007-2017 22
IPTV Market: IPTV Household Penetration versus Broadband Household Penetration (CEE), 2010 23
IPTV Market: IPTV Household Penetration versus pay-TV Household Penetration (CEE), 2010
23 IPTV Market: Number of Subscribers and Household Penetration (Bulgaria), 2007-2017
24 IPTV Market: Revenue Forecasts (Bulgaria), 2007-2017 24
IPTV Market: Market Shares by Number of Subscribers (Bulgaria), 2010 25
IPTV Market: Monthly Average Revenue per User (Bulgaria), 2007-2017 25
IPTV Market: Number of Subscribers and Household Penetration (The Czech Republic), 2007-2017 26
IPTV Market: Revenue Forecasts (The Czech Republic), 2007-2017 26
IPTV Market: Market Shares by Number of Subscribers (The Czech Republic), 2010 27
IPTV Market: Monthly Average Revenue per User (The Czech Republic), 2007-2017 27
IPTV Market: Number of Subscribers and Household Penetration (Hungary), 2007-2017 28
IPTV Market: Revenue Forecasts (Hungary), 2007-2017 28
IPTV Market: Market Shares by Number of Subscribers (Hungary), 2010 29
IPTV Market: Monthly Average Revenue per User (Hungary), 2007-2017 29
IPTV Market: Number of Subscribers and Household Penetration (Poland), 2007-2017 30
IPTV Market: Revenue Forecasts (Poland), 2007-2017 30
IPTV Market: Market Shares by Number of Subscribers (Poland), 2010 31
IPTV Market: Monthly Average Revenue per User (Poland), 2007-2017 31
IPTV Market: Number of Subscribers and Household Penetration (Romania), 2007-2017 32
IPTV Market: Revenue Forecasts (Romania), 2007-2017 32
IPTV Market: Market Shares by Number of Subscribers (Romania), 2010 33
IPTV Market: Monthly Average Revenue per User (Romania), 2007-2017 33
IPTV Market: Number of Telefonica?sIPTV Subscribers (The Czech Republic), 2007-2010 36
IPTV Market: Number of TPSA?s Satellite and IPTV Subscribers (Poland), 2007-2010 37
IPTV Market: Number of Magyar Telekom?s Satellite, Cable and IPTV Subscribers (Hungary), 2007-2010 38
IPTV Market: Number of Romtelecom?sIPTV and Satellite TV Subscribers (Romania), 2007-2010 39

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