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Our TV experts publish half-yearly their TV & Video Services observatory, including a report and a database, covering 38 countries, 10 regions and world consolidated. This ongoing monitoring is accompanied ...
Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates’ Video Viewing Segmentation methodology ...
Brands, marketers, agencies and adtech vendors--collectively the demand side--have all clamored for more premium in-stream ad inventory, and in 2015 the supply side is unlocking some 296 billion avails, ...
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