The report includes easily comparable data on industry value, volume, sector ation and industry share, plus full five year industry projections . It examines future problems, innovations and potential growth areas within the industry .

Scope of the Report

* Contains an Executive Summary and data on value, volume and sector ation

* Provides textual analysis of the market 's prospects, competitive landscape and profiles of the leading firms

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .

* Includes a five-year projection of the market

Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico.

The cereal crops market within the NAFTA countries had a total industry value of USD 67,201.3 million in 2010. Mexico was the fastest growing country, with a CAGR of 15.3% over the 2006–10 period.

Within the cereal crops market , US is the leading country among the NAFTA bloc, with industry revenues of USD 51,024.8 million in 2010.

The US is expected to lead the Cereal Crops market in the NAFTA bloc, with a value of USD 53,591.1 million in 2015

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Market Definition

The cereal crops market is broken down into three sectors : wheat, coarse grains (barley, oats, sorghum and other coarse grains), and rice. The industry volumes reflect consumption in each country, calculated on the basis of production plus imports minus exports. Cereal crops are valued at producer prices. All currency conversions used in the production of this report have been calculated using constant 2010 annual average exchange rates.

Table Of Contents

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
Introduction 11
What is this report about? 11
Who is the target reader? 11
How to use this report 11
Definitions 11
NAFTA COUNTRIES CEREAL CROPS INDUSTRY OUTLOOK 12
CEREAL CROPS IN CANADA 18
Market overview 18
Market value 19
Market volume 20
Market sector ation I 21
Market sector ation II 22
Five forces analysis 23
Leading industry players 34
Market projections 53
Macroeconomic indicators 55
CEREAL CROPS IN MEXICO 57
Market overview 57
Market value 58
Market volume 59
Market sector ation I 60
Market sector ation II 61
Five forces analysis 62
Leading industry players 73
Market projections 89
Macroeconomic indicators 91
CEREAL CROPS IN THE UNITED STATES 93
Market overview 93
Market value 94
Market volume 95
Market sector ation I 96
Market sector ation II 97
Five forces analysis 98
Leading industry players 109
Market projections 124
Macroeconomic indicators 126
APPENDIX 128
Data Research Methodology 128

LIST OF TABLES
Table 1: NAFTA countries cereal crops market , revenue ($m), 2006-15 13
Table 2: NAFTA countries cereal crops market , revenue ($m), 2006-10 15
Table 3: NAFTA countries cereal crops market projection , revenue ($m), 2010-15 17
Table 4: Canada cereal crops market value: USD million, 2006-10 19
Table 5: Canada cereal crops market volume: million tone, 2006-10 20
Table 6: Canada cereal crops market sector ation I:% share, by value, 2010 21
Table 7: Canada cereal crops market sector ation II: % share, by value, 2010 22
Table 8: Agrium Inc: key facts 34
Table 9: Agrium Inc: key financials ($) 35
Table 10: Agrium Inc: key financial ratios 36
Table 11: Bunge Limited: key facts 38
Table 12: Bunge Limited: key financials ($) 40
Table 13: Bunge Limited: key financial ratios 40
Table 14: Viterra Inc.: key facts 42
Table 15: Viterra Inc.: key financials ($) 43
Table 16: Viterra Inc.: key financials (C$) 44
Table 17: Viterra Inc.: key financial ratios 44
Table 18: Cargill, Incorporated: key facts 46
Table 19: Cargill, Incorporated: key financials ($) 51
Table 20: Cargill, Incorporated: key financial ratios 51
Table 21: Canada cereal crops market value projection : USD million, 2010-15 53
Table 22: Canada cereal crops market volume projection : million tone, 2010-15 54
Table 23: Canada size of population (million), 2006-10 55
Table 24: Canada gdp (constant 2000 prices, USD billion), 2006-10 55
Table 25: Canada gdp (current prices, USD billion), 2006-10 55
Table 26: Canada inflation, 2006-10 56
Table 27: Canada consumer price index (absolute), 2006-10 56
Table 28: Canada exchange rate, 2006-10 56
Table 29: Mexico cereal crops market value: USD million, 2006-10 58
Table 30: Mexico cereal crops market volume: million tone, 2006-10 59
Table 31: Mexico cereal crops market sector ation I:% share, by value, 2010 60
Table 32: Mexico cereal crops market sector ation II: % share, by value, 2010 61
Table 33: Bunge Limited: key facts 73
Table 34: Bunge Limited: key financials ($) 75
Table 35: Bunge Limited: key financial ratios 75
Table 36: The Andersons, Inc.: key facts 77
Table 37: The Andersons, Inc.: key financials ($) 79
Table 38: The Andersons, Inc.: key financial ratios 80
Table 39: Cargill, Incorporated: key facts 82
Table 40: Cargill, Incorporated: key financials ($) 87
Table 41: Cargill, Incorporated: key financial ratios 87
Table 42: Mexico cereal crops market value projection : USD million, 2010-15 89
Table 43: Mexico cereal crops market volume projection : million tone, 2010-15 90
Table 44: Mexico size of population (million), 2006-10 91
Table 45: Mexico gdp (constant 2000 prices, USD billion), 2006-10 91
Table 46: Mexico gdp (current prices, USD billion), 2006-10 91
Table 47: Mexico inflation, 2006-10 92
Table 48: Mexico consumer price index (absolute), 2006-10 92
Table 49: Mexico exchange rate, 2006-10 92
Table 50: United States cereal crops market value: USD million, 2006-10 94
Table 51: United States cereal crops market volume: million tone, 2006-10 95
Table 52: United States cereal crops market sector ation I:% share, by value, 2010 96
Table 53: United States cereal crops market sector ation II: % share, by value, 2010 97
Table 54: Archer Daniels Midland Firms : key facts 109
Table 55: Archer Daniels Midland Firms : key financials ($) 110
Table 56: Archer Daniels Midland Firms : key financial ratios 111
Table 57: Bunge Limited: key facts 113
Table 58: Bunge Limited: key financials ($) 115
Table 59: Bunge Limited: key financial ratios 115
Table 60: Cargill, Incorporated: key facts 117
Table 61: Cargill, Incorporated: key financials ($) 122
Table 62: Cargill, Incorporated: key financial ratios 122
Table 63: United States cereal crops market value projection : USD million, 2010-15 124
Table 64: United States cereal crops market volume projection : million tone, 2010-15 125
Table 65: United States size of population (million), 2006-10 126
Table 66: United States gdp (constant 2000 prices, USD billion), 2006-10 126
Table 67: United States gdp (current prices, USD billion), 2006-10 126
Table 68: United States inflation, 2006-10 127
Table 69: United States consumer price index (absolute), 2006-10 127
Table 70: United States exchange rate, 2006-10 127

LIST OF FIGURES
Figure 1: NAFTA countries cereal crops market , revenue ($m), 2006-15 12
Figure 2: NAFTA countries cereal crops market , revenue ($m), 2006-10 14
Figure 3: NAFTA countries cereal crops market projection , revenue ($m), 2010-15 16
Figure 4: Canada cereal crops market value: USD million, 2006-10 19
Figure 5: Canada cereal crops market volume: million tone, 2006-10 20
Figure 6: Canada cereal crops market sector ation I:% share, by value, 2010 21
Figure 7: Canada cereal crops market sector ation II: % share, by value, 2010 22
Figure 8: Forces driving competition in the cereal crops market in Canada, 2010 23
Figure 9: Drivers of buyer power in the cereal crops market in Canada, 2010 25
Figure 10: Drivers of supplier power in the cereal crops market in Canada, 2010 27
Figure 11: Factors influencing the likelihood of new entrants in the cereal crops market in Canada, 2010 29
Figure 12: Factors influencing the threat of substitutes in the cereal crops market in Canada, 2010 31
Figure 13: Drivers of degree of rivalry in the cereal crops market in Canada, 2010 33
Figure 14: Agrium Inc: revenues and profitability 36
Figure 15: Agrium Inc: assets and liabilities 37
Figure 16: Bunge Limited: revenues and profitability 41
Figure 17: Bunge Limited: assets and liabilities 41
Figure 18: Viterra Inc.: revenues and profitability 45
Figure 19: Viterra Inc.: assets and liabilities 45
Figure 20: Cargill, Incorporated: revenues and profitability 52
Figure 21: Cargill, Incorporated: assets and liabilities 52
Figure 22: Canada cereal crops market value projection : USD million, 2010-15 53
Figure 23: Canada cereal crops market volume projection : million tone, 2010-15 54
Figure 24: Mexico cereal crops market value: USD million, 2006-10 58
Figure 25: Mexico cereal crops market volume: million tone, 2006-10 59
Figure 26: Mexico cereal crops market sector ation I:% share, by value, 2010 60
Figure 27: Mexico cereal crops market sector ation II: % share, by value, 2010 61
Figure 28: Forces driving competition in the cereal crops market in Mexico, 2010 62
Figure 29: Drivers of buyer power in the cereal crops market in Mexico, 2010 64
Figure 30: Drivers of supplier power in the cereal crops market in Mexico, 2010 66
Figure 31: Factors influencing the likelihood of new entrants in the cereal crops market in Mexico, 2010 68
Figure 32: Factors influencing the threat of substitutes in the cereal crops market in Mexico, 2010 70
Figure 33: Drivers of degree of rivalry in the cereal crops market in Mexico, 2010 72
Figure 34: Bunge Limited: revenues and profitability 76
Figure 35: Bunge Limited: assets and liabilities 76
Figure 36: The Andersons, Inc.: revenues and profitability 80
Figure 37: The Andersons, Inc.: assets and liabilities 81
Figure 38: Cargill, Incorporated: revenues and profitability 88
Figure 39: Cargill, Incorporated: assets and liabilities 88
Figure 40: Mexico cereal crops market value projection : USD million, 2010-15 89
Figure 41: Mexico cereal crops market volume projection : million tone, 2010-15 90
Figure 42: United States cereal crops market value: USD million, 2006-10 94
Figure 43: United States cereal crops market volume: million tone, 2006-10 95
Figure 44: United States cereal crops market sector ation I:% share, by value, 2010 96
Figure 45: United States cereal crops market sector ation II: % share, by value, 2010 97
Figure 46: Forces driving competition in the cereal crops market in the United States, 2010 98
Figure 47: Drivers of buyer power in the cereal crops market in the United States, 2010 100
Figure 48: Drivers of supplier power in the cereal crops market in the United States, 2010 102
Figure 49: Factors influencing the likelihood of new entrants in the cereal crops market in the United States, 2010 104
Figure 50: Factors influencing the threat of substitutes in the cereal crops market in the United States, 2010 106
Figure 51: Drivers of degree of rivalry in the cereal crops market in the United States, 2010 108
Figure 52: Archer Daniels Midland Firms : revenues and profitability 111
Figure 53: Archer Daniels Midland Firms : assets and liabilities 112
Figure 54: Bunge Limited: revenues and profitability 116
Figure 55: Bunge Limited: assets and liabilities 116
Figure 56: Cargill, Incorporated: revenues and profitability 123
Figure 57: Cargill, Incorporated: assets and liabilities 123
Figure 58: United States cereal crops market value projection : USD million, 2010-15 124
Figure 59: United States cereal crops market volume projection : million tone, 2010-15 125

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