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Fizzling out: Soda producers will refresh product lines to curb falling demand


Soda Production in the US

Over the past five years, falling per capita soft drink consumption significantly affected the Soda Production industry's performance. Demand for both regular and diet carbonated soft drinks has declined as more consumers turn to healthier beverages to quench their thirst. To mitigate the losses from lower consumption, major producers have introduced new soda products, such as mid-calorie soda products that appeal to consumers who dislike the taste of diet soda but do not want to consume the calories in regular soda. Over the five years to 2021, the industry's soda segment will experience a difficult operating environment, as government campaigns promoting healthier habits cause consumers to purchase less soda, despite improving consumer spending.

Companies in the Soda Production industry manufacture soft drinks by blending various ingredients with artificially carbonated water. This industry also includes energy beverages. Producers of bottled water, ready-to-drink teas and coffees, as well as juice manufacturers are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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Table Of Contents

Soda Production in the US - Industry Market Research Report


Industry Definition
Main Activities
Similar Industries
Additional Resources


Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization


Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

Industry Data
Annual Change
Key Ratios



The Coca-Cola Company

PepsiCo Inc.

Dr Pepper Snapple Group Inc.

Monster Beverage Corp.

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