1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > Internet Publishing and Broadcasting in the US - Industry Market Research Report

High-speed service: The internet's share of advertising expenditures will increase, spurring growth



Abstract

Internet Publishing and Broadcasting in the US

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2016, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth.

This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



Related Reports

Movie & Video Distribution in the US

Radio Broadcasting in the US

News Syndicates in the US

Internet Service Providers in the US

E-Commerce & Online Auctions in the US

Search Engines in the US

Table Of Contents

Internet Publishing and Broadcasting in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Alphabet Inc.

Facebook

Netflix Inc.

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Advertising, Public Relations, And Related Services Global Market Report 2017

Advertising, Public Relations, And Related Services Global Market Report 2017

  • $ 4000
  • Industry report
  • December 2016
  • by TBRC Business Research

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The USA ...

Global Programmatic Advertising Display Market 2017-2021

Global Programmatic Advertising Display Market 2017-2021

  • $ 3500
  • Industry report
  • December 2016
  • by Infiniti Research Limited

About Programmatic Advertising Display Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid o ...

Advertising Agencies in the US - Industry Market Research Report

Advertising Agencies in the US - Industry Market Research Report

  • $ 1020
  • Industry report
  • December 2016
  • by Ibisworld

Making a name: Revenue will grow as agencies adjust to the changing media landscape Abstract Advertising Agencies in the US The Advertising Agencies industry has grown over the past five years due to ...


Download Unlimited Documents from Trusted Public Sources

Global Advertising Markets

  • March 2017
    46 pages
  • Advertising  

    Sport  

  • United States  

    United Kingdom  

    World  

View report >

Advertising Industry in the Netherlands

  • March 2017
    23 pages
  • Advertising  

  • Netherlands  

    United States  

    United Kingdom  

View report >

Advertising Industry in the Netherlands

  • March 2017
    21 pages
  • Advertising  

  • Netherlands  

    Europe  

View report >

Advertising Markets

33 hours ago

Related Market Segments :

Advertising

ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.