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Performers & Creative Artists in the US - Industry Market Research Report

  • November 2016
  • -
  • Ibisworld
  • -
  • 32 pages

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Work of art: Performers will use new forms of media for promotion and revenue gains



Abstract

Performers & Creative Artists in the US

Performers and artists, already low wage-earners, took a hit over the past five years. Lower disposable incomes and budgetary cuts at the federal and state level led to a dip in industry revenue. The next five years promise to be better, with more artists taking advantage of the internet and other forms of media to promote themselves. Furthermore, as consumers' wallets recover, more money will be spent on entertainment.

This industry consists of independent or freelance artists, writers and performers who create artistic or cultural works or productions, as well as individuals who provide the technical expertise necessary for these works. This industry includes celebrities who receive a fee for product endorsement and public appearances or speeches. This industry does not include musical artists (IBISWorld report 71113) or graphic design artists (54143).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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