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Thrills and chills: Ingraining popular film franchises into park attractions will generate massive returns



Abstract

Amusement Parks in the US

The Amusement Parks industry has grown strongly over the past five years, driven by a rise in international and domestic visitor numbers and rising consumer spending. Although the industry is highly competitive, the major amusement park operators have used their intellectual property rights to major film franchises and entertainment to their advantage. In recent years, operators of many of the major amusement parks have employed this tactic to propel revenue and increase profit margins. The industry is dominated by a small number of massive entertainment companies. These companies have pursued both domestic and international expansion opportunities, including China and the Middle East. Domestic opportunities still exist, especially for the industry's largest players; however, growth over the next five years is expected to be subdued compared with the previous period.


Amusement and theme park companies operate mechanical rides, water rides, games, shows, themed exhibits, refreshment stands and other attractions. Establishments may also lease space on a contract basis.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Amusement Parks in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Six Flags Inc.

Cedar Fair LP

NBCUniversal Media LLC

The Walt Disney Company

SeaWorld Parks and Entertainment

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