Bank of America Corp Market Analysis in Consumer Finance (World)

  • May 2013
  • -
  • Euromonitor International
  • -
  • 34 pages

Bank of America has been slow to recover from the recession because of a nearly exclusive developed world position and mortgage heavy loan portfolio. The bank has turned to a drastic cost-cutting and asset-shedding strategy to return to profitability. US regulations in debit and credit card issuing and processing practices further threaten the bank’s leading position.

Euromonitor International’s Firms Profile offers detailed strategic analysis of the firm ’s business, examining its performance in the Consumer Finance market . The report examines market shares by region and segment , product developments, industry and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Consumer Lending, Financial Cards and Payments.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Consumer Finance industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Bank of America Corp in Consumer Finance (World)

May 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and/or Geographic Opportunities
Brand Strategy
Recommendations

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