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Wine in Mexico, Euromonitor International

  • July 2013
  • -
  • Euromonitor International
  • -
  • 57 pages

Although most of the wine consumed in Mexico is imported, domestic production is growing at twice the rate of imports, to the benefit of small, local producers as consumers shift towards artisanal products. A wine culture is developing rapidly in Mexico, and Mexican oenophiles are increasingly embracing Mexican wines. Although Mexican wine was previously thought of as low in quality by most consumers, Mexican vineyards have been using improved technologies to produce higher quality wines,...

Euromonitor International's Wine in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage:
Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Wine in Mexico, Euromonitor International
WINE IN MEXICO



LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 31 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 32 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 33 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 34 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 35 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 37 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
La Madrileña SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 1 La Madrileña SA de CV: Key Facts
Summary 2 La Madrileña SA de CV: Operational Indicators
Company Background
Production
Summary 3 La Madrileña SA de CV: Production Statistics 2012
Competitive Positioning
Summary 4 La Madrileña SA de CV: Competitive Position 2012
Monte Xanic SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 5 Monte Xanic SA de CV: Key Facts
Summary 6 Monte Xanic SA de CV: Operational Indicators
Company Background
Production
Summary 7 Monte Xanic SA de CV: Production Statistics 2012
Competitive Positioning
Summary 8 Monte Xanic SA de CV: Competitive Position 2012
Valle Redondo SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 9 Valle Redondo SA de CV: Key Facts
Summary 10 Valle Redondo SA de CV: Operational Indicators
Company Background
Production
Summary 11 Valle Redondo SA de CV: Production Statistics 2012
Competitive Positioning
Summary 12 Valle Redondo SA de CV: Competitive Position 2012
Executive Summary
Consumers Return To Pre-recession Habits
Artisanal Products Gain Popularity
Large Multinational Companies Dominate Most Categories
On-trade and Off-trade Channels Both See Growth
Strong Performance Expected Over the Forecast Period
Key Trends and Developments
Mexicans Proud To Buy High Quality Alcoholic Drinks Made in Mexico
Whisky Becomes Mainstream
On-trade Sales Grow Despite Persistent Insecurity
Key New Product Launches
Summary 13 Key New Product Developments 2012
Specialist Retailers Face Increasing Pressure From Modern Outlets
Summary 14 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel that Uses Wholesalers 2012
Table 44 Selling Margin of a Typical Beer Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 45 Selling Margin of a Typical Wine Brand in Retail Channel that Uses Wholesalers 2012
Table 46 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel that Uses Wholesalers 2012
Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel that Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 60 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 15 Research Sources












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