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Internet Retailing in Morocco

  • December 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

In Morocco, internet retailing recorded 8% value growth in current terms in 2016, to reach MAD2.5 billion. Several factors were behind this positive performance, such as growing applications for payment security and the impressive development of e-commerce websites in various fields, especially in beauty and personal care. Nevertheless, this value growth was considered an important slowdown for the channel, as the economic deterioration of the country strongly affected retailing in general, and...

Euromonitor International’s Internet Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Internet Retailing in Morocco
INTERNET RETAILING IN MOROCCO
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Online Grocery Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2011-2016
Table 2 Internet Retailing by Category: % Value Growth 2011-2016
Table 3 Internet Retailing GBO Company Shares: % Value 2012-2016
Table 4 Internet Retailing GBN Brand Shares: % Value 2013-2016
Table 5 Internet Retailing Forecasts by Category: Value 2016-2021
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2016-2021
Executive Summary
Macroeconomic Factors Strongly Affect Retailing in Morocco in 2016
Internet Retailing Expands To Mobile Internet Retailing
Different Value Growth Rates in Grocery Retailers and Non-grocery Specialists
the Competition Is Growing Despite the Difficult Economic Conditions
A Negative Performance Is Expected in the Forecast Period
Key Trends and Developments
Economic Outlook
A New Trend in Shopping
Limited Mobility in the Country, Due To Continuous Warnings
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry: Value Sales 2011-2016
Payments and Delivery
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 10 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 11 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 21 Retailing GBO Company Shares: % Value 2012-2016
Table 22 Retailing GBN Brand Shares: % Value 2013-2016
Table 23 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 24 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 26 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources












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