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Internet Retailing in Morocco

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

In Morocco internet retailing increased by 14% in current value terms in 2015. Indeed, many factors contributed to this growth, especially the increase in online payments made by customers, thanks to the growth of security systems such as 3D Secure and Attijari-PayPal, which ensure the safety of users’ online payments.

Euromonitor International’s Internet Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Internet Retailing in Morocco
INTERNET RETAILING IN MOROCCO
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Category: Value 2010-2015
Table 2 Homeshopping by Category: % Value Growth 2010-2015
Table 3 Homeshopping GBO Company Shares: % Value 2011-2015
Table 4 Homeshopping GBN Brand Shares: % Value 2012-2015
Table 5 Homeshopping Forecasts by Category: Value 2015-2020
Table 6 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Marjane Holding SA in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Marjane Holding SA: Share of Sales Generated by Internet Retailing
Private Label
Competitive Positioning
Summary 2 Marjane Holding SA: Competitive Position 2015
Executive Summary
Ongoing Positive Performance for Retailing in Morocco in 2015
Continuous Opening of Shopping Centres in Morocco Represents A Strong Opportunity for Foreign Franchises
Marjane Holding Continues To Lead Retailing in 2015
National Companies Still Outperform International Companies in Retailing
Good Prospects for Retailing in Morocco Over the Forecast Period
Key Trends and Developments
Economic Outlook
E-commerce and Online Shopping in Morocco
Strong Ongoing Creation of Shopping Centres in Morocco
Operating Environment
Informal Retailing
Opening Hours
Summary 3 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry: Value Sales 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 21 Retailing GBO Company Shares: % Value 2011-2015
Table 22 Retailing GBN Brand Shares: % Value 2012-2015
Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 4 Research Sources












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