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Introduction
This databook is a detailed information resource covering all the key data points on Cat Care in Colombia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
Contains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.
Highlights
The market for Cat Care in Colombia increased between 2001-2006, growing at an average annual rate of 5%. The leading company in the market in 2006 was Mars, Inc. The second-largest player was Nestle S.A.
Reasons to Purchase
Discover the major quantitative trends affecting the Cat Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 COLOMBIA CAT CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestle S.A. 38
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 51
Expenditure & consumption per head 54
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 57
Value Analysis, 2001-2006 57
Value Analysis, 2006-2011 58
Value Analysis, US$ 2001-2006 60
Value Analysis, US$ 2006-2011 61
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 65
Expenditure & consumption per head 67
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 72
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 77
Expenditure & consumption per head 79
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 88
Expenditure & consumption per head 90
Chapter 9 COUNTRY COMPARISON 93
Value 93
Volume 97
Market Share 100
Chapter 10 COLOMBIA SOCIOECONOMIC PROFILE 101
Country Overview 101
Key Facts 102
Political Overview 103
Colombia Economic Overview 104
Chapter 11 COLOMBIA MACROECONOMIC PROFILE 105
Macroeconomic Indicators 105
Chapter 12 RESEARCH METHODOLOGY 110
Methodology overview 110
Secondary research 111
Market modelling 112
Primary research 113
Data finalisation 113
Ongoing research 114
Chapter 13 APPENDIX 115
Future readings 115
How to contact experts in your industry 115
LIST OF FIGURES
Figure 1: Colombia Cat Care value & value forecast, 2001-2011 (COP m, nominal prices) 21
Figure 2: Colombia Cat Care category growth comparison, by value, 2001-2011 24
Figure 3: Colombia Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 27
Figure 4: Colombia Cat Care category growth comparison, by volume, 2001-2011 28
Figure 5: Colombia Cat Care company share, by value, 2005-2006 (%) 30
Figure 6: Colombia Cat food value & value forecast, 2001-2011 (COP m, nominal prices) 43
Figure 7: Colombia Cat food category growth comparison, by value, 2001-2011 46
Figure 8: Colombia Cat food volume & volume forecast, 2001-2011 (Kg m) 49
Figure 9: Colombia Cat food category growth comparison, by volume, 2001-2011 50
Figure 10: Colombia Cat food company share, by value, 2005-2006 (%) 52
Figure 11: Colombia Cat litter value & value forecast, 2001-2011 (COP m, nominal prices) 59
Figure 12: Colombia Cat litter volume & volume forecast, 2001-2011 (Kg m) 64
Figure 13: Colombia Cat toys value & value forecast, 2001-2011 (COP m, nominal prices) 73
Figure 14: Colombia Cat toys volume & volume forecast, 2001-2011 (Units m) 76
Figure 15: Colombia Cat treats & milk value & value forecast, 2001-2011 (COP m, nominal prices) 84
Figure 16: Colombia Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 87
Figure 17: Global Cat Care market split (value terms, 2006) – Top 5 countries 94
Figure 18: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 96
Figure 19: Global Cat Care market split (volume terms, 2006) – Top 5 countries 97
Figure 20: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 99
Figure 21: Map of Colombia 102
Figure 22: Annual data review process 111
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Colombia Cat Care value, 2001-2006 (COP m, nominal prices) 19
Table 3: Colombia Cat Care value forecast, 2006-2011 (COP m, nominal prices) 20
Table 4: Colombia Cat Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Colombia Cat Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Colombia Cat Care volume, 2001-2006 (Kg/Liters/Units m) 25
Table 7: Colombia Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 27
Table 8: Colombia Cat Care brand share, by value, 2005-2006 (%) 29
Table 9: Colombia Cat Care value, by brand 2005-2006 (COP m nominal prices) 29
Table 10: Colombia Cat Care company share by value, 2005-2006 (%) 31
Table 11: Colombia Cat Care value, by company, 2005-2006 (COP m nominal prices) 31
Table 12: Colombia Cat Care expenditure per head, 2001-2006 (COP, nominal prices) 32
Table 13: Colombia Cat Care forecast expenditure per head, 2006-2011 (COP, nominal prices) 33
Table 14: Colombia Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Colombia Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Colombia Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 34
Table 17: Colombia Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 35
Table 18: Mars, Inc. Key Facts 36
Table 19: Nestle S.A. Key Facts 38
Table 20: Colombia Cat food value, 2001-2006 (COP m, nominal prices) 41
Table 21: Colombia Cat food value forecast, 2006-2011 (COP m, nominal prices) 42
Table 22: Colombia Cat food value, 2001-2006 (US$ m nominal prices) 44
Table 23: Colombia Cat food value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Colombia Cat food volume, 2001-2006 (Kg m) 47
Table 25: Colombia Cat food volume forecast, 2006-2011 (Kg m) 48
Table 26: Colombia Cat food brand share, by value, 2005-2006 (%) 51
Table 27: Colombia Cat food value, by brand 2005-2006 (COP m nominal prices) 51
Table 28: Colombia Cat food company share by value, 2005-2006 (%) 53
Table 29: Colombia Cat food value, by company, 2005-2006 (COP m nominal prices) 53
Table 30: Colombia Cat food expenditure per head, 2001-2006 (COP, nominal prices) 54
Table 31: Colombia Cat food forecast expenditure per head, 2006-2011 (COP, nominal prices) 54
Table 32: Colombia Cat food expenditure per head, 2001-2006 (US$ nominal prices) 55
Table 33: Colombia Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 55
Table 34: Colombia Cat food consumption per head, 2001-2006 (Kg) 56
Table 35: Colombia Cat food forecast consumption per head, 2006-2011 (Kg) 56
Table 36: Colombia Cat litter value, 2001-2006 (COP m, nominal prices) 57
Table 37: Colombia Cat litter value forecast, 2006-2011 (COP m, nominal prices) 58
Table 38: Colombia Cat litter value, 2001-2006 (US$ m nominal prices) 60
Table 39: Colombia Cat litter value forecast, 2006-2011 (US$ m nominal prices) 61
Table 40: Colombia Cat litter volume, 2001-2006 (Kg m) 62
Table 41: Colombia Cat litter volume forecast, 2006-2011 (Kg m) 63
Table 42: Colombia Cat litter brand share, by value, 2005-2006 (%) 65
Table 43: Colombia Cat litter value, by brand 2005-2006 (COP m nominal prices) 65
Table 44: Colombia Cat litter company share by value, 2005-2006 (%) 66
Table 45: Colombia Cat litter value, by company, 2005-2006 (COP m nominal prices) 66
Table 46: Colombia Cat litter expenditure per head, 2001-2006 (COP, nominal prices) 67
Table 47: Colombia Cat litter forecast expenditure per head, 2006-2011 (COP, nominal prices) 67
Table 48: Colombia Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 49: Colombia Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 50: Colombia Cat litter consumption per head, 2001-2006 (Kg) 69
Table 51: Colombia Cat litter forecast consumption per head, 2006-2011 (Kg) 69
Table 52: Colombia Cat toys value, 2001-2006 (COP m, nominal prices) 70
Table 53: Colombia Cat toys value forecast, 2006-2011 (COP m, nominal prices) 71
Table 54: Colombia Cat toys value, 2001-2006 (US$ m nominal prices) 72
Table 55: Colombia Cat toys value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Colombia Cat toys volume, 2001-2006 (Units m) 75
Table 57: Colombia Cat toys volume forecast, 2006-2011 (Units m) 76
Table 58: Colombia Cat toys brand share, by value, 2005-2006 (%) 77
Table 59: Colombia Cat toys value, by brand 2005-2006 (COP m nominal prices) 77
Table 60: Colombia Cat toys company share by value, 2005-2006 (%) 78
Table 61: Colombia Cat toys value, by company, 2005-2006 (COP m nominal prices) 78
Table 62: Colombia Cat toys expenditure per head, 2001-2006 (COP, nominal prices) 79
Table 63: Colombia Cat toys forecast expenditure per head, 2006-2011 (COP, nominal prices) 79
Table 64: Colombia Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 80
Table 65: Colombia Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 80
Table 66: Colombia Cat toys consumption per head, 2001-2006 (Units) 81
Table 67: Colombia Cat toys forecast consumption per head, 2006-2011 (Units) 81
Table 68: Colombia Cat treats & milk value, 2001-2006 (COP m, nominal prices) 82
Table 69: Colombia Cat treats & milk value forecast, 2006-2011 (COP m, nominal prices) 83
Table 70: Colombia Cat treats & milk value, 2001-2006 (US$ m nominal prices) 85
Table 71: Colombia Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 85
Table 72: Colombia Cat treats & milk volume, 2001-2006 (Kg/Liters m) 86
Table 73: Colombia Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 87
Table 74: Colombia Cat treats & milk brand share, by value, 2005-2006 (%) 88
Table 75: Colombia Cat treats & milk value, by brand 2005-2006 (COP m nominal prices) 88
Table 76: Colombia Cat treats & milk company share by value, 2005-2006 (%) 89
Table 77: Colombia Cat treats & milk value, by company, 2005-2006 (COP m nominal prices) 89
Table 78: Colombia Cat treats & milk expenditure per head, 2001-2006 (COP, nominal prices) 90
Table 79: Colombia Cat treats & milk forecast expenditure per head, 2006-2011 (COP, nominal prices) 90
Table 80: Colombia Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 91
Table 81: Colombia Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 91
Table 82: Colombia Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 92
Table 83: Colombia Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 92
Table 84: Global Cat Care market value, 2006 93
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 96
Table 86: Global Cat Care market volume, 2006 97
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 99
Table 88: Leading players - Top 5 countries 100
Table 89: Colombia Key Facts 102
Table 90: Colombia population, by age group, 2000-2005 (millions) 105
Table 91: Colombia population forecast, by age group, 2005-2010 (millions) 106
Table 92: Colombia real GDP, 2000-2005 (COP bn, 2005 prices) 106
Table 93: Colombia real GDP forecast, 2005-2010 (COP bn, 2005 prices) 107
Table 94: Colombia nominal GDP, 2000-2005 (COP bn, nominal prices) 107
Table 95: Colombia real GDP, 2000-2005 (US$ bn, 2005 prices) 107
Table 96: Colombia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 108
Table 97: Colombia consumer price index, 2000-2005 (2000=100) 108
Table 98: Colombia consumer price index, 2005-2010 (2000=100) 108
Table 99: Colombia exchange rate, 2000-2005 109
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