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Introduction
This databook is a detailed information resource covering all the key data points on Cat Care in Croatia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
Contains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.
Highlights
The market for Cat Care in Croatia increased between 2001-2006, growing at an average annual rate of 2.1%. The leading company in the market in 2006 was Mars, Inc. The second-largest player was Nestle S.A. with Gimborn in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Cat Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 CROATIA CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
NESTLE S.A. 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Expenditure & consumption per head 55
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US$ 2001-2006 61
Value Analysis, US$ 2006-2011 62
Volume Analysis, 2001-2006 63
Volume Analysis, 2006-2011 64
Company and Brand Share Analysis 66
Expenditure & consumption per head 69
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Value Analysis, US$ 2001-2006 75
Value Analysis, US$ 2006-2011 76
Volume Analysis, 2001-2006 77
Volume Analysis, 2006-2011 78
Company and Brand Share Analysis 80
Expenditure & consumption per head 82
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 89
Volume Analysis, 2001-2006 91
Volume Analysis, 2006-2011 92
Company and Brand Share Analysis 95
Expenditure & consumption per head 97
Chapter 9 COUNTRY COMPARISON 100
Value 100
Volume 104
Market Share 107
Chapter 10 CROATIA SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Croatia Economic Overview 111
Chapter 11 CROATIA MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modelling 119
Primary research 120
Data finalisation 120
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
LIST OF FIGURES
Figure 1: Croatia Cat Care value & value forecast, 2001-2011 (HRK m, nominal prices) 22
Figure 2: Croatia Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Croatia Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 28
Figure 4: Croatia Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Croatia Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Croatia Cat food value & value forecast, 2001-2011 (HRK m, nominal prices) 44
Figure 7: Croatia Cat food category growth comparison, by value, 2001-2011 47
Figure 8: Croatia Cat food volume & volume forecast, 2001-2011 (Kg m) 50
Figure 9: Croatia Cat food category growth comparison, by volume, 2001-2011 51
Figure 10: Croatia Cat food company share, by value, 2005-2006 (%) 53
Figure 11: Croatia Cat litter value & value forecast, 2001-2011 (HRK m, nominal prices) 60
Figure 12: Croatia Cat litter volume & volume forecast, 2001-2011 (Kg m) 65
Figure 13: Croatia Cat litter company share, by value, 2005-2006 (%) 67
Figure 14: Croatia Cat toys value & value forecast, 2001-2011 (HRK m, nominal prices) 74
Figure 15: Croatia Cat toys volume & volume forecast, 2001-2011 (Units m) 79
Figure 16: Croatia Cat treats & milk value & value forecast, 2001-2011 (HRK m, nominal prices) 87
Figure 17: Croatia Cat treats & milk category growth comparison, by value, 2001-2011 90
Figure 18: Croatia Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 93
Figure 19: Croatia Cat treats & milk category growth comparison, by volume, 2001-2011 94
Figure 20: Global Cat Care market split (value terms, 2006) – Top 5 countries 101
Figure 21: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 103
Figure 22: Global Cat Care market split (volume terms, 2006) – Top 5 countries 104
Figure 23: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 106
Figure 24: Map of Croatia 109
Figure 25: Annual data review process 118
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Croatia Cat Care value, 2001-2006 (HRK m, nominal prices) 20
Table 3: Croatia Cat Care value forecast, 2006-2011 (HRK m, nominal prices) 21
Table 4: Croatia Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Croatia Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Croatia Cat Care volume, 2001-2006 (Kg/Liters/Units m) 26
Table 7: Croatia Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 27
Table 8: Croatia Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Croatia Cat Care value, by brand 2005-2006 (HRK m nominal prices) 30
Table 10: Croatia Cat Care company share by value, 2005-2006 (%) 32
Table 11: Croatia Cat Care value, by company, 2005-2006 (HRK m nominal prices) 32
Table 12: Croatia Cat Care expenditure per head, 2001-2006 (HRK, nominal prices) 33
Table 13: Croatia Cat Care forecast expenditure per head, 2006-2011 (HRK, nominal prices) 34
Table 14: Croatia Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Croatia Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Croatia Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 35
Table 17: Croatia Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 36
Table 18: Mars, Inc. Key Facts 37
Table 19: Nestle S.A. Key Facts 39
Table 20: Croatia Cat food value, 2001-2006 (HRK m, nominal prices) 42
Table 21: Croatia Cat food value forecast, 2006-2011 (HRK m, nominal prices) 43
Table 22: Croatia Cat food value, 2001-2006 (US$ m nominal prices) 45
Table 23: Croatia Cat food value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: Croatia Cat food volume, 2001-2006 (Kg m) 48
Table 25: Croatia Cat food volume forecast, 2006-2011 (Kg m) 49
Table 26: Croatia Cat food brand share, by value, 2005-2006 (%) 52
Table 27: Croatia Cat food value, by brand 2005-2006 (HRK m nominal prices) 52
Table 28: Croatia Cat food company share by value, 2005-2006 (%) 54
Table 29: Croatia Cat food value, by company, 2005-2006 (HRK m nominal prices) 54
Table 30: Croatia Cat food expenditure per head, 2001-2006 (HRK, nominal prices) 55
Table 31: Croatia Cat food forecast expenditure per head, 2006-2011 (HRK, nominal prices) 55
Table 32: Croatia Cat food expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Croatia Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Croatia Cat food consumption per head, 2001-2006 (Kg) 57
Table 35: Croatia Cat food forecast consumption per head, 2006-2011 (Kg) 57
Table 36: Croatia Cat litter value, 2001-2006 (HRK m, nominal prices) 58
Table 37: Croatia Cat litter value forecast, 2006-2011 (HRK m, nominal prices) 59
Table 38: Croatia Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: Croatia Cat litter value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Croatia Cat litter volume, 2001-2006 (Kg m) 63
Table 41: Croatia Cat litter volume forecast, 2006-2011 (Kg m) 64
Table 42: Croatia Cat litter brand share, by value, 2005-2006 (%) 66
Table 43: Croatia Cat litter value, by brand 2005-2006 (HRK m nominal prices) 66
Table 44: Croatia Cat litter company share by value, 2005-2006 (%) 68
Table 45: Croatia Cat litter value, by company, 2005-2006 (HRK m nominal prices) 68
Table 46: Croatia Cat litter expenditure per head, 2001-2006 (HRK, nominal prices) 69
Table 47: Croatia Cat litter forecast expenditure per head, 2006-2011 (HRK, nominal prices) 69
Table 48: Croatia Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 70
Table 49: Croatia Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 70
Table 50: Croatia Cat litter consumption per head, 2001-2006 (Kg) 71
Table 51: Croatia Cat litter forecast consumption per head, 2006-2011 (Kg) 71
Table 52: Croatia Cat toys value, 2001-2006 (HRK m, nominal prices) 72
Table 53: Croatia Cat toys value forecast, 2006-2011 (HRK m, nominal prices) 73
Table 54: Croatia Cat toys value, 2001-2006 (US$ m nominal prices) 75
Table 55: Croatia Cat toys value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: Croatia Cat toys volume, 2001-2006 (Units m) 77
Table 57: Croatia Cat toys volume forecast, 2006-2011 (Units m) 78
Table 58: Croatia Cat toys brand share, by value, 2005-2006 (%) 80
Table 59: Croatia Cat toys value, by brand 2005-2006 (HRK m nominal prices) 80
Table 60: Croatia Cat toys company share by value, 2005-2006 (%) 81
Table 61: Croatia Cat toys value, by company, 2005-2006 (HRK m nominal prices) 81
Table 62: Croatia Cat toys expenditure per head, 2001-2006 (HRK, nominal prices) 82
Table 63: Croatia Cat toys forecast expenditure per head, 2006-2011 (HRK, nominal prices) 82
Table 64: Croatia Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 83
Table 65: Croatia Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 83
Table 66: Croatia Cat toys consumption per head, 2001-2006 (Units) 84
Table 67: Croatia Cat toys forecast consumption per head, 2006-2011 (Units) 84
Table 68: Croatia Cat treats & milk value, 2001-2006 (HRK m, nominal prices) 85
Table 69: Croatia Cat treats & milk value forecast, 2006-2011 (HRK m, nominal prices) 86
Table 70: Croatia Cat treats & milk value, 2001-2006 (US$ m nominal prices) 88
Table 71: Croatia Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 89
Table 72: Croatia Cat treats & milk volume, 2001-2006 (Kg/Liters m) 91
Table 73: Croatia Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 92
Table 74: Croatia Cat treats & milk brand share, by value, 2005-2006 (%) 95
Table 75: Croatia Cat treats & milk value, by brand 2005-2006 (HRK m nominal prices) 95
Table 76: Croatia Cat treats & milk company share by value, 2005-2006 (%) 96
Table 77: Croatia Cat treats & milk value, by company, 2005-2006 (HRK m nominal prices) 96
Table 78: Croatia Cat treats & milk expenditure per head, 2001-2006 (HRK, nominal prices) 97
Table 79: Croatia Cat treats & milk forecast expenditure per head, 2006-2011 (HRK, nominal prices) 97
Table 80: Croatia Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 98
Table 81: Croatia Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 98
Table 82: Croatia Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 99
Table 83: Croatia Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 99
Table 84: Global Cat Care market value, 2006 100
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 103
Table 86: Global Cat Care market volume, 2006 104
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 106
Table 88: Leading players - Top 5 countries 107
Table 89: Croatia Key Facts 109
Table 90: Croatia population, by age group, 2000-2005 (millions) 112
Table 91: Croatia population forecast, by age group, 2005-2010 (millions) 113
Table 92: Croatia population, by gender, 2000-2005 (millions) 113
Table 93: Croatia population forecast, by gender, 2005-2010 (millions) 114
Table 94: Croatia real GDP, 2000-2005 (HRK bn, 2005 prices) 114
Table 95: Croatia real GDP forecast, 2005-2010 (HRK bn, 2005 prices) 114
Table 96: Croatia nominal GDP, 2000-2005 (HRK bn, nominal prices) 115
Table 97: Croatia real GDP, 2000-2005 (US$ bn, 2005 prices) 115
Table 98: Croatia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 115
Table 99: Croatia consumer price index, 2000-2005 (2000=100) 116
Table 100: Croatia consumer price index, 2005-2010 (2000=100) 116
Table 101: Croatia exchange rate, 2000-2005 116
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