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Introduction
This databook is a detailed information resource covering all the key data points on Cat Care in Denmark. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
Contains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.
Highlights
The market for Cat Care in Denmark increased between 2001-2006, growing at an average annual rate of 3.7%. The leading company in the market in 2006 was Mars, Inc. The second-largest player was FDB with Nestle S.A. in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Cat Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 DENMARK CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
FDB Group 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 50
Expenditure & consumption per head 53
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US$ 2001-2006 59
Value Analysis, US$ 2006-2011 60
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company and Brand Share Analysis 64
Expenditure & consumption per head 67
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 78
Expenditure & consumption per head 80
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Value Analysis, US$ 2001-2006 86
Value Analysis, US$ 2006-2011 87
Volume Analysis, 2001-2006 89
Volume Analysis, 2006-2011 90
Company and Brand Share Analysis 92
Expenditure & consumption per head 95
Chapter 9 COUNTRY COMPARISON 98
Value 98
Volume 102
Market Share 105
Chapter 10 NEW PRODUCT DEVELOPMENT 106
Product launches over time 106
Recent product launches 109
Chapter 11 DENMARK SOCIOECONOMIC PROFILE 110
Country Overview 110
Key Facts 111
Political Overview 112
Denmark Economic Overview 113
Chapter 12 DENMARK MACROECONOMIC PROFILE 114
Macroeconomic Indicators 114
Chapter 13 RESEARCH METHODOLOGY 119
Methodology overview 119
Secondary research 120
Market modelling 121
Primary research 122
Data finalisation 122
Ongoing research 123
Chapter 14 APPENDIX 124
Future readings 124
How to contact experts in your industry 124
LIST OF FIGURES
Figure 1: Denmark Cat Care value & value forecast, 2001-2011 (DKK m, nominal prices) 22
Figure 2: Denmark Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Denmark Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 28
Figure 4: Denmark Cat Care category growth comparison, by volume, 2001-2011 28
Figure 5: Denmark Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Denmark Cat food value & value forecast, 2001-2011 (DKK m, nominal prices) 43
Figure 7: Denmark Cat food category growth comparison, by value, 2001-2011 46
Figure 8: Denmark Cat food volume & volume forecast, 2001-2011 (Kg m) 49
Figure 9: Denmark Cat food category growth comparison, by volume, 2001-2011 49
Figure 10: Denmark Cat food company share, by value, 2005-2006 (%) 51
Figure 11: Denmark Cat litter value & value forecast, 2001-2011 (DKK m, nominal prices) 58
Figure 12: Denmark Cat litter volume & volume forecast, 2001-2011 (Kg m) 63
Figure 13: Denmark Cat litter company share, by value, 2005-2006 (%) 65
Figure 14: Denmark Cat toys value & value forecast, 2001-2011 (DKK m, nominal prices) 72
Figure 15: Denmark Cat toys volume & volume forecast, 2001-2011 (Units m) 77
Figure 16: Denmark Cat treats & milk value & value forecast, 2001-2011 (DKK m, nominal prices) 85
Figure 17: Denmark Cat treats & milk category growth comparison, by value, 2001-2011 88
Figure 18: Denmark Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 91
Figure 19: Denmark Cat treats & milk category growth comparison, by volume, 2001-2011 91
Figure 20: Denmark Cat treats & milk company share, by value, 2005-2006 (%) 93
Figure 21: Global Cat Care market split (value terms, 2006) – Top 5 countries 99
Figure 22: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 101
Figure 23: Global Cat Care market split (volume terms, 2006) – Top 5 countries 102
Figure 24: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 104
Figure 25: Map of Denmark 111
Figure 26: Annual data review process 120
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Denmark Cat Care value, 2001-2006 (DKK m, nominal prices) 20
Table 3: Denmark Cat Care value forecast, 2006-2011 (DKK m, nominal prices) 21
Table 4: Denmark Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Denmark Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Denmark Cat Care volume, 2001-2006 (Kg/Liters/Units m) 26
Table 7: Denmark Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 27
Table 8: Denmark Cat Care brand share, by value, 2005-2006 (%) 29
Table 9: Denmark Cat Care value, by brand 2005-2006 (DKK m nominal prices) 30
Table 10: Denmark Cat Care company share by value, 2005-2006 (%) 32
Table 11: Denmark Cat Care value, by company, 2005-2006 (DKK m nominal prices) 32
Table 12: Denmark Cat Care expenditure per head, 2001-2006 (DKK, nominal prices) 33
Table 13: Denmark Cat Care forecast expenditure per head, 2006-2011 (DKK, nominal prices) 34
Table 14: Denmark Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 35
Table 15: Denmark Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Denmark Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 36
Table 17: Denmark Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 36
Table 18: Mars, Inc. Key Facts 37
Table 19: FDB Key Facts 39
Table 20: Denmark Cat food value, 2001-2006 (DKK m, nominal prices) 41
Table 21: Denmark Cat food value forecast, 2006-2011 (DKK m, nominal prices) 42
Table 22: Denmark Cat food value, 2001-2006 (US$ m nominal prices) 44
Table 23: Denmark Cat food value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Denmark Cat food volume, 2001-2006 (Kg m) 47
Table 25: Denmark Cat food volume forecast, 2006-2011 (Kg m) 48
Table 26: Denmark Cat food brand share, by value, 2005-2006 (%) 50
Table 27: Denmark Cat food value, by brand 2005-2006 (DKK m nominal prices) 50
Table 28: Denmark Cat food company share by value, 2005-2006 (%) 52
Table 29: Denmark Cat food value, by company, 2005-2006 (DKK m nominal prices) 52
Table 30: Denmark Cat food expenditure per head, 2001-2006 (DKK, nominal prices) 53
Table 31: Denmark Cat food forecast expenditure per head, 2006-2011 (DKK, nominal prices) 53
Table 32: Denmark Cat food expenditure per head, 2001-2006 (US$ nominal prices) 54
Table 33: Denmark Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 54
Table 34: Denmark Cat food consumption per head, 2001-2006 (Kg) 55
Table 35: Denmark Cat food forecast consumption per head, 2006-2011 (Kg) 55
Table 36: Denmark Cat litter value, 2001-2006 (DKK m, nominal prices) 56
Table 37: Denmark Cat litter value forecast, 2006-2011 (DKK m, nominal prices) 57
Table 38: Denmark Cat litter value, 2001-2006 (US$ m nominal prices) 59
Table 39: Denmark Cat litter value forecast, 2006-2011 (US$ m nominal prices) 60
Table 40: Denmark Cat litter volume, 2001-2006 (Kg m) 61
Table 41: Denmark Cat litter volume forecast, 2006-2011 (Kg m) 62
Table 42: Denmark Cat litter brand share, by value, 2005-2006 (%) 64
Table 43: Denmark Cat litter value, by brand 2005-2006 (DKK m nominal prices) 64
Table 44: Denmark Cat litter company share by value, 2005-2006 (%) 66
Table 45: Denmark Cat litter value, by company, 2005-2006 (DKK m nominal prices) 66
Table 46: Denmark Cat litter expenditure per head, 2001-2006 (DKK, nominal prices) 67
Table 47: Denmark Cat litter forecast expenditure per head, 2006-2011 (DKK, nominal prices) 67
Table 48: Denmark Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 49: Denmark Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 50: Denmark Cat litter consumption per head, 2001-2006 (Kg) 69
Table 51: Denmark Cat litter forecast consumption per head, 2006-2011 (Kg) 69
Table 52: Denmark Cat toys value, 2001-2006 (DKK m, nominal prices) 70
Table 53: Denmark Cat toys value forecast, 2006-2011 (DKK m, nominal prices) 71
Table 54: Denmark Cat toys value, 2001-2006 (US$ m nominal prices) 73
Table 55: Denmark Cat toys value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Denmark Cat toys volume, 2001-2006 (Units m) 75
Table 57: Denmark Cat toys volume forecast, 2006-2011 (Units m) 76
Table 58: Denmark Cat toys brand share, by value, 2005-2006 (%) 78
Table 59: Denmark Cat toys value, by brand 2005-2006 (DKK m nominal prices) 78
Table 60: Denmark Cat toys company share by value, 2005-2006 (%) 79
Table 61: Denmark Cat toys value, by company, 2005-2006 (DKK m nominal prices) 79
Table 62: Denmark Cat toys expenditure per head, 2001-2006 (DKK, nominal prices) 80
Table 63: Denmark Cat toys forecast expenditure per head, 2006-2011 (DKK, nominal prices) 80
Table 64: Denmark Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 81
Table 65: Denmark Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 81
Table 66: Denmark Cat toys consumption per head, 2001-2006 (Units) 82
Table 67: Denmark Cat toys forecast consumption per head, 2006-2011 (Units) 82
Table 68: Denmark Cat treats & milk value, 2001-2006 (DKK m, nominal prices) 83
Table 69: Denmark Cat treats & milk value forecast, 2006-2011 (DKK m, nominal prices) 84
Table 70: Denmark Cat treats & milk value, 2001-2006 (US$ m nominal prices) 86
Table 71: Denmark Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 87
Table 72: Denmark Cat treats & milk volume, 2001-2006 (Kg/Liters m) 89
Table 73: Denmark Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 90
Table 74: Denmark Cat treats & milk brand share, by value, 2005-2006 (%) 92
Table 75: Denmark Cat treats & milk value, by brand 2005-2006 (DKK m nominal prices) 92
Table 76: Denmark Cat treats & milk company share by value, 2005-2006 (%) 94
Table 77: Denmark Cat treats & milk value, by company, 2005-2006 (DKK m nominal prices) 94
Table 78: Denmark Cat treats & milk expenditure per head, 2001-2006 (DKK, nominal prices) 95
Table 79: Denmark Cat treats & milk forecast expenditure per head, 2006-2011 (DKK, nominal prices) 95
Table 80: Denmark Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 96
Table 81: Denmark Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 96
Table 82: Denmark Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 97
Table 83: Denmark Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 97
Table 84: Global Cat Care market value, 2006 98
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 101
Table 86: Global Cat Care market volume, 2006 102
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 104
Table 88: Leading players - Top 5 countries 105
Table 89: Denmark Cat Food new product launches (reports) and SKUs, by company, 2006 106
Table 90: Denmark Cat Food new product launches (reports), by flavor and fragrances, 2006 107
Table 91: Denmark Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 107
Table 92: Denmark Cat Food new product launches (reports), by Package tags or Claims, 2006 108
Table 93: Denmark Cat Food new product launches (reports) - Recent 5 launches 109
Table 94: Denmark Key Facts 111
Table 95: Denmark population, by age group, 2000-2005 (millions) 114
Table 96: Denmark population forecast, by age group, 2005-2010 (millions) 115
Table 97: Denmark population, by gender, 2000-2005 (millions) 115
Table 98: Denmark population forecast, by gender, 2005-2010 (millions) 116
Table 99: Denmark real GDP, 2000-2005 (DKK bn, 2005 prices) 116
Table 100: Denmark real GDP forecast, 2005-2010 (DKK bn, 2005 prices) 116
Table 101: Denmark nominal GDP, 2000-2005 (DKK bn, nominal prices) 117
Table 102: Denmark real GDP, 2000-2005 (US$ bn, 2005 prices) 117
Table 103: Denmark real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 117
Table 104: Denmark consumer price index, 2000-2005 (2000=100) 118
Table 105: Denmark consumer price index, 2005-2010 (2000=100) 118
Table 106: Denmark exchange rate, 2000-2005 118
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