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Introduction
This databook is a detailed information resource covering all the key data points on Cat Care in Germany. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
Contains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.
Highlights
The market for Cat Care in Germany increased between 2001-2006, growing at an average annual rate of 2.4%. The leading company in the market in 2006 was Mars, Inc. The second-largest player was Nestle S.A. with H. von Gimborn GmbH in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Cat Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 GERMANY CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 35
Chapter 4 LEADING COMPANY PROFILES 39
Mars, Inc. 39
Nestle S.A. 41
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value Analysis, US$ 2001-2006 47
Value Analysis, US$ 2006-2011 48
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share Analysis 54
Expenditure & consumption per head 59
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Expenditure & consumption per head 73
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 76
Value Analysis, 2001-2006 76
Value Analysis, 2006-2011 77
Value Analysis, US$ 2001-2006 79
Value Analysis, US$ 2006-2011 80
Volume Analysis, 2001-2006 81
Volume Analysis, 2006-2011 82
Company and Brand Share Analysis 84
Expenditure & consumption per head 86
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 89
Value Analysis, 2001-2006 89
Value Analysis, 2006-2011 90
Value Analysis, US$ 2001-2006 92
Value Analysis, US$ 2006-2011 93
Volume Analysis, 2001-2006 95
Volume Analysis, 2006-2011 96
Company and Brand Share Analysis 99
Expenditure & consumption per head 102
Chapter 9 COUNTRY COMPARISON 105
Value 105
Volume 109
Market Share 112
Chapter 10 NEW PRODUCT DEVELOPMENT 113
Product launches over time 113
Recent product launches 116
Chapter 11 GERMANY SOCIOECONOMIC PROFILE 117
Country Overview 117
Key Facts 118
Political Overview 119
Germany Economic Overview 120
Chapter 12 GERMANY MACROECONOMIC PROFILE 121
Macroeconomic Indicators 121
Chapter 13 RESEARCH METHODOLOGY 126
Methodology overview 126
Secondary research 127
Market modelling 128
Primary research 129
Data finalisation 129
Ongoing research 130
Chapter 14 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
LIST OF FIGURES
Figure 1: Germany Cat Care value & value forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Germany Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Germany Cat Care volume & volume forecast, 2001-2011 (Kg/Units/Liters m) 28
Figure 4: Germany Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Germany Cat Care company share, by value, 2005-2006 (%) 32
Figure 6: Germany Cat food value & value forecast, 2001-2011 (EUR m, nominal prices) 46
Figure 7: Germany Cat food category growth comparison, by value, 2001-2011 49
Figure 8: Germany Cat food volume & volume forecast, 2001-2011 (Kg m) 52
Figure 9: Germany Cat food category growth comparison, by volume, 2001-2011 53
Figure 10: Germany Cat food company share, by value, 2005-2006 (%) 56
Figure 11: Germany Cat litter value & value forecast, 2001-2011 (EUR m, nominal prices) 64
Figure 12: Germany Cat litter volume & volume forecast, 2001-2011 (Kg m) 69
Figure 13: Germany Cat litter company share, by value, 2005-2006 (%) 71
Figure 14: Germany Cat toys value & value forecast, 2001-2011 (EUR m, nominal prices) 78
Figure 15: Germany Cat toys volume & volume forecast, 2001-2011 (Units m) 83
Figure 16: Germany Cat treats & milk value & value forecast, 2001-2011 (EUR m, nominal prices) 91
Figure 17: Germany Cat treats & milk category growth comparison, by value, 2001-2011 94
Figure 18: Germany Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 97
Figure 19: Germany Cat treats & milk category growth comparison, by volume, 2001-2011 98
Figure 20: Germany Cat treats & milk company share, by value, 2005-2006 (%) 100
Figure 21: Global Cat Care market split (value terms, 2006) – Top 5 countries 106
Figure 22: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 108
Figure 23: Global Cat Care market split (volume terms, 2006) – Top 5 countries 109
Figure 24: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 111
Figure 25: Map of Germany 118
Figure 26: Annual data review process 127
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Germany Cat Care value, 2001-2006 (EUR m, nominal prices) 20
Table 3: Germany Cat Care value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 4: Germany Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Germany Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Germany Cat Care volume, 2001-2006 (Kg/Units/Liters m) 26
Table 7: Germany Cat Care volume forecast, 2006-2011 (Kg/Units/Liters m) 27
Table 8: Germany Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Germany Cat Care value, by brand 2005-2006 (EUR m nominal prices) 31
Table 10: Germany Cat Care company share by value, 2005-2006 (%) 33
Table 11: Germany Cat Care value, by company, 2005-2006 (EUR m nominal prices) 34
Table 12: Germany Cat Care expenditure per head, 2001-2006 (EUR, nominal prices) 35
Table 13: Germany Cat Care forecast expenditure per head, 2006-2011 (EUR, nominal prices) 36
Table 14: Germany Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 37
Table 15: Germany Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 37
Table 16: Germany Cat Care consumption per head, 2001-2006 (Kg/Units/Liters) 38
Table 17: Germany Cat Care forecast consumption per head, 2006-2011 (Kg/Units/Liters) 38
Table 18: Mars, Inc. Key Facts 39
Table 19: Nestle S.A. Key Facts 41
Table 20: Germany Cat food value, 2001-2006 (EUR m, nominal prices) 44
Table 21: Germany Cat food value forecast, 2006-2011 (EUR m, nominal prices) 45
Table 22: Germany Cat food value, 2001-2006 (US$ m nominal prices) 47
Table 23: Germany Cat food value forecast, 2006-2011 (US$ m nominal prices) 48
Table 24: Germany Cat food volume, 2001-2006 (Kg m) 50
Table 25: Germany Cat food volume forecast, 2006-2011 (Kg m) 51
Table 26: Germany Cat food brand share, by value, 2005-2006 (%) 54
Table 27: Germany Cat food value, by brand 2005-2006 (EUR m nominal prices) 55
Table 28: Germany Cat food company share by value, 2005-2006 (%) 57
Table 29: Germany Cat food value, by company, 2005-2006 (EUR m nominal prices) 58
Table 30: Germany Cat food expenditure per head, 2001-2006 (EUR, nominal prices) 59
Table 31: Germany Cat food forecast expenditure per head, 2006-2011 (EUR, nominal prices) 59
Table 32: Germany Cat food expenditure per head, 2001-2006 (US$ nominal prices) 60
Table 33: Germany Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 60
Table 34: Germany Cat food consumption per head, 2001-2006 (Kg) 61
Table 35: Germany Cat food forecast consumption per head, 2006-2011 (Kg) 61
Table 36: Germany Cat litter value, 2001-2006 (EUR m, nominal prices) 62
Table 37: Germany Cat litter value forecast, 2006-2011 (EUR m, nominal prices) 63
Table 38: Germany Cat litter value, 2001-2006 (US$ m nominal prices) 65
Table 39: Germany Cat litter value forecast, 2006-2011 (US$ m nominal prices) 66
Table 40: Germany Cat litter volume, 2001-2006 (Kg m) 67
Table 41: Germany Cat litter volume forecast, 2006-2011 (Kg m) 68
Table 42: Germany Cat litter brand share, by value, 2005-2006 (%) 70
Table 43: Germany Cat litter value, by brand 2005-2006 (EUR m nominal prices) 70
Table 44: Germany Cat litter company share by value, 2005-2006 (%) 72
Table 45: Germany Cat litter value, by company, 2005-2006 (EUR m nominal prices) 72
Table 46: Germany Cat litter expenditure per head, 2001-2006 (EUR, nominal prices) 73
Table 47: Germany Cat litter forecast expenditure per head, 2006-2011 (EUR, nominal prices) 73
Table 48: Germany Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 74
Table 49: Germany Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 74
Table 50: Germany Cat litter consumption per head, 2001-2006 (Kg) 75
Table 51: Germany Cat litter forecast consumption per head, 2006-2011 (Kg) 75
Table 52: Germany Cat toys value, 2001-2006 (EUR m, nominal prices) 76
Table 53: Germany Cat toys value forecast, 2006-2011 (EUR m, nominal prices) 77
Table 54: Germany Cat toys value, 2001-2006 (US$ m nominal prices) 79
Table 55: Germany Cat toys value forecast, 2006-2011 (US$ m nominal prices) 80
Table 56: Germany Cat toys volume, 2001-2006 (Units m) 81
Table 57: Germany Cat toys volume forecast, 2006-2011 (Units m) 82
Table 58: Germany Cat toys brand share, by value, 2005-2006 (%) 84
Table 59: Germany Cat toys value, by brand 2005-2006 (EUR m nominal prices) 84
Table 60: Germany Cat toys company share by value, 2005-2006 (%) 85
Table 61: Germany Cat toys value, by company, 2005-2006 (EUR m nominal prices) 85
Table 62: Germany Cat toys expenditure per head, 2001-2006 (EUR, nominal prices) 86
Table 63: Germany Cat toys forecast expenditure per head, 2006-2011 (EUR, nominal prices) 86
Table 64: Germany Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 87
Table 65: Germany Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 87
Table 66: Germany Cat toys consumption per head, 2001-2006 (Units) 88
Table 67: Germany Cat toys forecast consumption per head, 2006-2011 (Units) 88
Table 68: Germany Cat treats & milk value, 2001-2006 (EUR m, nominal prices) 89
Table 69: Germany Cat treats & milk value forecast, 2006-2011 (EUR m, nominal prices) 90
Table 70: Germany Cat treats & milk value, 2001-2006 (US$ m nominal prices) 92
Table 71: Germany Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 93
Table 72: Germany Cat treats & milk volume, 2001-2006 (Kg/Liters m) 95
Table 73: Germany Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 96
Table 74: Germany Cat treats & milk brand share, by value, 2005-2006 (%) 99
Table 75: Germany Cat treats & milk value, by brand 2005-2006 (EUR m nominal prices) 99
Table 76: Germany Cat treats & milk company share by value, 2005-2006 (%) 101
Table 77: Germany Cat treats & milk value, by company, 2005-2006 (EUR m nominal prices) 101
Table 78: Germany Cat treats & milk expenditure per head, 2001-2006 (EUR, nominal prices) 102
Table 79: Germany Cat treats & milk forecast expenditure per head, 2006-2011 (EUR, nominal prices) 102
Table 80: Germany Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 103
Table 81: Germany Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 103
Table 82: Germany Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 104
Table 83: Germany Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 104
Table 84: Global Cat Care market value, 2006 105
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 108
Table 86: Global Cat Care market volume, 2006 109
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 111
Table 88: Leading players - Top 5 countries 112
Table 89: Germany Cat Food new product launches (reports) and SKUs, by company (Top 5 companies), 2006 113
Table 90: Germany Cat Food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 114
Table 91: Germany Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 114
Table 92: Germany Cat Food new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 115
Table 93: Germany Cat Food new product launches (reports) - Recent 5 launches 116
Table 94: Germany Key Facts 118
Table 95: Germany population, by age group, 2000-2005 (millions) 121
Table 96: Germany population forecast, by age group, 2005-2010 (millions) 122
Table 97: Germany population, by gender, 2000-2005 (millions) 122
Table 98: Germany population forecast, by gender, 2005-2010 (millions) 123
Table 99: Germany real GDP, 2000-2005 (EUR bn, 2005 prices) 123
Table 100: Germany real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 123
Table 101: Germany nominal GDP, 2000-2005 (EUR bn, nominal prices) 124
Table 102: Germany real GDP, 2000-2005 (US$ bn, 2005 prices) 124
Table 103: Germany real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 124
Table 104: Germany consumer price index, 2000-2005 (2000=100) 125
Table 105: Germany consumer price index, 2005-2010 (2000=100) 125
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