Cat Care in Hungary to 2011

Cat Care in Hungary to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Cat Care in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Cat Care in Hungary increased between 2001-2006, growing at an average annual rate of 4.9%. The leading company in the market in 2006 was Nestle S.A. The second-largest player was Mars, Inc. with CMEC Suzhou Pet Products Ltd. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Cat Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 HUNGARY CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
NESTLE S.A. 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Expenditure & consumption per head 55
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US$ 2001-2006 61
Value Analysis, US$ 2006-2011 62
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 65
Expenditure & consumption per head 68
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 71
Value Analysis, 2001-2006 71
Value Analysis, 2006-2011 72
Value Analysis, US$ 2001-2006 74
Value Analysis, US$ 2006-2011 75
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 78
Expenditure & consumption per head 80
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Value Analysis, US$ 2001-2006 86
Value Analysis, US$ 2006-2011 87
Volume Analysis, 2001-2006 89
Volume Analysis, 2006-2011 90
Company and Brand Share Analysis 92
Expenditure & consumption per head 94
Chapter 9 COUNTRY COMPARISON 97
Value 97
Volume 101
Market Share 105
Chapter 10 HUNGARY SOCIOECONOMIC PROFILE 106
Country Overview 106
Key Facts 107
Political Overview 108
Hungary Economic Overview 109
Chapter 11 HUNGARY MACROECONOMIC PROFILE 110
Macroeconomic Indicators 110
Chapter 12 RESEARCH METHODOLOGY 115
Methodology overview 115
Secondary research 116
Market modelling 117
Primary research 118
Data finalisation 118
Ongoing research 119
Chapter 13 APPENDIX 120
Future readings 120
How to contact experts in your industry 120


LIST OF FIGURES
Figure 1: Hungary Cat Care value & value forecast, 2001-2011 (HUF m, nominal prices) 23
Figure 2: Hungary Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Hungary Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 28
Figure 4: Hungary Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Hungary Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Hungary Cat food value & value forecast, 2001-2011 (HUF m, nominal prices) 44
Figure 7: Hungary Cat food category growth comparison, by value, 2001-2011 47
Figure 8: Hungary Cat food volume & volume forecast, 2001-2011 (Kg m) 50
Figure 9: Hungary Cat food category growth comparison, by volume, 2001-2011 51
Figure 10: Hungary Cat food company share, by value, 2005-2006 (%) 53
Figure 11: Hungary Cat litter value & value forecast, 2001-2011 (HUF m, nominal prices) 60
Figure 12: Hungary Cat litter volume & volume forecast, 2001-2011 (Kg m) 64
Figure 13: Hungary Cat litter company share, by value, 2005-2006 (%) 66
Figure 14: Hungary Cat toys value & value forecast, 2001-2011 (HUF m, nominal prices) 73
Figure 15: Hungary Cat toys volume & volume forecast, 2001-2011 (Units m) 77
Figure 16: Hungary Cat treats & milk value & value forecast, 2001-2011 (HUF m, nominal prices) 85
Figure 17: Hungary Cat treats & milk category growth comparison, by value, 2001-2011 88
Figure 18: Hungary Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 91
Figure 19: Hungary Cat treats & milk category growth comparison, by volume, 2001-2011 91
Figure 20: Global Cat Care market split (value terms, 2006) – Top 5 countries 98
Figure 21: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 100
Figure 22: Global Cat Care market split (volume terms, 2006) – Top 5 countries 101
Figure 23: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 104
Figure 24: Map of Hungary 107
Figure 25: Annual data review process 116


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Hungary Cat Care value, 2001-2006 (HUF m, nominal prices) 20
Table 3: Hungary Cat Care value forecast, 2006-2011 (HUF m, nominal prices) 21
Table 4: Hungary Cat Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Hungary Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Hungary Cat Care volume, 2001-2006 (Kg/Liters/Units m) 26
Table 7: Hungary Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 27
Table 8: Hungary Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Hungary Cat Care value, by brand 2005-2006 (HUF m nominal prices) 30
Table 10: Hungary Cat Care company share by value, 2005-2006 (%) 32
Table 11: Hungary Cat Care value, by company, 2005-2006 (HUF m nominal prices) 32
Table 12: Hungary Cat Care expenditure per head, 2001-2006 (HUF, nominal prices) 33
Table 13: Hungary Cat Care forecast expenditure per head, 2006-2011 (HUF, nominal prices) 34
Table 14: Hungary Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Hungary Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Hungary Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 35
Table 17: Hungary Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 36
Table 18: Mars, Inc. Key Facts 37
Table 19: Nestle S.A. Key Facts 39
Table 20: Hungary Cat food value, 2001-2006 (HUF m, nominal prices) 42
Table 21: Hungary Cat food value forecast, 2006-2011 (HUF m, nominal prices) 43
Table 22: Hungary Cat food value, 2001-2006 (US$ m nominal prices) 45
Table 23: Hungary Cat food value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: Hungary Cat food volume, 2001-2006 (Kg m) 48
Table 25: Hungary Cat food volume forecast, 2006-2011 (Kg m) 49
Table 26: Hungary Cat food brand share, by value, 2005-2006 (%) 52
Table 27: Hungary Cat food value, by brand 2005-2006 (HUF m nominal prices) 52
Table 28: Hungary Cat food company share by value, 2005-2006 (%) 54
Table 29: Hungary Cat food value, by company, 2005-2006 (HUF m nominal prices) 54
Table 30: Hungary Cat food expenditure per head, 2001-2006 (HUF, nominal prices) 55
Table 31: Hungary Cat food forecast expenditure per head, 2006-2011 (HUF, nominal prices) 55
Table 32: Hungary Cat food expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Hungary Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Hungary Cat food consumption per head, 2001-2006 (Kg) 57
Table 35: Hungary Cat food forecast consumption per head, 2006-2011 (Kg) 57
Table 36: Hungary Cat litter value, 2001-2006 (HUF m, nominal prices) 58
Table 37: Hungary Cat litter value forecast, 2006-2011 (HUF m, nominal prices) 59
Table 38: Hungary Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: Hungary Cat litter value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Hungary Cat litter volume, 2001-2006 (Kg m) 63
Table 41: Hungary Cat litter volume forecast, 2006-2011 (Kg m) 63
Table 42: Hungary Cat litter brand share, by value, 2005-2006 (%) 65
Table 43: Hungary Cat litter value, by brand 2005-2006 (HUF m nominal prices) 65
Table 44: Hungary Cat litter company share by value, 2005-2006 (%) 67
Table 45: Hungary Cat litter value, by company, 2005-2006 (HUF m nominal prices) 67
Table 46: Hungary Cat litter expenditure per head, 2001-2006 (HUF, nominal prices) 68
Table 47: Hungary Cat litter forecast expenditure per head, 2006-2011 (HUF, nominal prices) 68
Table 48: Hungary Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 69
Table 49: Hungary Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 69
Table 50: Hungary Cat litter consumption per head, 2001-2006 (Kg) 70
Table 51: Hungary Cat litter forecast consumption per head, 2006-2011 (Kg) 70
Table 52: Hungary Cat toys value, 2001-2006 (HUF m, nominal prices) 71
Table 53: Hungary Cat toys value forecast, 2006-2011 (HUF m, nominal prices) 72
Table 54: Hungary Cat toys value, 2001-2006 (US$ m nominal prices) 74
Table 55: Hungary Cat toys value forecast, 2006-2011 (US$ m nominal prices) 75
Table 56: Hungary Cat toys volume, 2001-2006 (Units m) 76
Table 57: Hungary Cat toys volume forecast, 2006-2011 (Units m) 77
Table 58: Hungary Cat toys brand share, by value, 2005-2006 (%) 78
Table 59: Hungary Cat toys value, by brand 2005-2006 (HUF m nominal prices) 78
Table 60: Hungary Cat toys company share by value, 2005-2006 (%) 79
Table 61: Hungary Cat toys value, by company, 2005-2006 (HUF m nominal prices) 79
Table 62: Hungary Cat toys expenditure per head, 2001-2006 (HUF, nominal prices) 80
Table 63: Hungary Cat toys forecast expenditure per head, 2006-2011 (HUF, nominal prices) 80
Table 64: Hungary Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 81
Table 65: Hungary Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 81
Table 66: Hungary Cat toys consumption per head, 2001-2006 (Units) 82
Table 67: Hungary Cat toys forecast consumption per head, 2006-2011 (Units) 82
Table 68: Hungary Cat treats & milk value, 2001-2006 (HUF m, nominal prices) 83
Table 69: Hungary Cat treats & milk value forecast, 2006-2011 (HUF m, nominal prices) 84
Table 70: Hungary Cat treats & milk value, 2001-2006 (US$ m nominal prices) 86
Table 71: Hungary Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 87
Table 72: Hungary Cat treats & milk volume, 2001-2006 (Kg/Liters m) 89
Table 73: Hungary Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 90
Table 74: Hungary Cat treats & milk brand share, by value, 2005-2006 (%) 92
Table 75: Hungary Cat treats & milk value, by brand 2005-2006 (HUF m nominal prices) 92
Table 76: Hungary Cat treats & milk company share by value, 2005-2006 (%) 93
Table 77: Hungary Cat treats & milk value, by company, 2005-2006 (HUF m nominal prices) 93
Table 78: Hungary Cat treats & milk expenditure per head, 2001-2006 (HUF, nominal prices) 94
Table 79: Hungary Cat treats & milk forecast expenditure per head, 2006-2011 (HUF, nominal prices) 94
Table 80: Hungary Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 95
Table 81: Hungary Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 95
Table 82: Hungary Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 96
Table 83: Hungary Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 96
Table 84: Global Cat Care market value, 2006 97
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 100
Table 86: Global Cat Care market volume, 2006 101
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 104
Table 88: Leading players - Top 5 countries 105
Table 89: Hungary Key Facts 107
Table 90: Hungary population, by age group, 2000-2005 (millions) 110
Table 91: Hungary population forecast, by age group, 2005-2010 (millions) 111
Table 92: Hungary population, by gender, 2000-2005 (millions) 111
Table 93: Hungary population forecast, by gender, 2005-2010 (millions) 112
Table 94: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 112
Table 95: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 112
Table 96: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 113
Table 97: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 113
Table 98: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 113
Table 99: Hungary consumer price index, 2000-2005 (2000=100) 114
Table 100: Hungary consumer price index, 2005-2010 (2000=100) 114
Table 101: Hungary exchange rate, 2000-2005 114