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Implementing a segmented strategy
Implementing a segmented strategy
- Report price : $ 400
- Publication date : April 2007
- Length : 8 pages
Implementing a segmented strategy
Implementing a highly segmented approach to tariffs, products and services can be rewarding for mobile operators. This is particularly true for those in mature markets, where segmentation can divide up large subscriber bases into smaller groups that are easier to understand and cater for. This report gives an introduction to different segmentation strategies and studies the potential benefits and risks for mobile operators employing a highly segmented strategy.
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