IPTV barriers and prospects: an Asia-Pacific perspective

IPTV barriers and prospects: an Asia-Pacific perspective

IPTV has been hyped as a defensive strategy for incumbent operators, but current deployments are still nascent in Asia and implementation is difficult. Nevertheless, carriers continue to commit to the IPTV business. This report asks what are the drivers behind the growing popularity of IPTV strategies? And what are the overall prospects for IPTV development in Asia-Pacific, China and India?

Table of contents

Key messages

IPTV regional perspective

Drivers for IPTV deployment

Barriers to take-up

Market outlook

IPTV in Asia-Pacific: market trends

Hong Kong
Japan
Taiwan
Thailand
China
Malaysia
India
Australia
Korea
Singapore
New Zealand
Vietnam
Indonesia
The Philippines

Table of figures

Figure 1 Correlation between IPTV activity and highly penetrated broadband markets
Figure 2 Commercial IPTV deployments in Asia-Pacific
Figure 3 Pay-TV household penetration
Figure 4 IPTV take-up rates (as a percentage of broadband subscriptions)
Figure 5 Summary of IPTV developments in Asia