Bleach Market Analysis in Hong Kong, China

  • April 2014
  • -
  • Euromonitor International
  • -
  • 33 pages

The main reason for the very strong growth in 2009 was the H1N1 virus scare. During the pandemic, the local government strongly encouraged the use of bleach to disinfect homes and maintain high levels of hygiene. In 2010, as the initial panic subsided, the growth rate slowed down, although it remained strong.

Euromonitor International's industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Bleach industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Bleach in Hong Kong, China

May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Bleach: Value from 2005 to 2010
Data table 2 Sales of Bleach: % Value Growth from 2005 to 2010
Data table 3 Bleach Market Shares from 2006 to 2010
Data table 4 Bleach Brand Shares from 2007 to 2010
Data table 5 Projection Sales of Bleach: Value from 2010 to 2015
Data table 6 Projection Sales of Bleach: % Value Growth from 2010 to 2015
Dairy Farm International Holdings Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Dairy Farm International Holdings Ltd: Key Facts
Summary 2 Dairy Farm International Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dairy Farm International Holdings Ltd: Competitive Position 2010
Executive Summary
Increased Consumer Spending
Retail Volume Sales Slow Down in the Aftermath of the H1n1 Virus Scare
International Firms Dominate Home Care
Supermarkets/hypermarkets Remains the Top Distribution Channel
Stagnant Growth Projection
Key Trends and Developments
Government Stimulus Aids Economic Recovery
Convenience Is A Top Priority
Going "green"
Retail Selling Prices Are Stable
Consumers Spoilt for Choice
Market Indicators
Data table 7 Households from 2005 to 2010
Market Data
Data table 8 Sales of Home Care by Segment : Value from 2005 to 2010
Data table 9 Sales of Home Care by Segment : % Value Growth from 2005 to 2010
Data table 10 Home Care Market Shares from 2006 to 2010
Data table 11 Home Care Brand Shares from 2007 to 2010
Data table 12 Penetration of Private Label by Segment from 2005 to 2010
Data table 13 Sales of Home Care by Distribution Format: % Analysis from 2005 to 2010
Data table 14 Sales of Home Care by Segment and Distribution Format: % Analysis 2010
Data table 15 Projection Sales of Home Care by Segment : Value from 2010 to 2015
Data table 16 Projection Sales of Home Care by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 4 Research Sources

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