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Bleach in China

  • April 2014
  • -
  • Euromonitor International
  • -
  • 33 pages

With a small consumer base in China, bleach accounts for only a very small percentage of value sales in home care, with sales only reaching RMB119 million in 2013. With the product’s strong smell and concerns about the harm to skin, mainly due to the traditional chlorine ingredient, the category sees very limited acceptance amongst consumers, whilst the current value growth in 2013 was also the slowest amongst all home care categories.

Euromonitor International's Bleach in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Bleach in China
BLEACH IN CHINA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2008-2013
Table 2 Sales of Bleach: % Value Growth 2008-2013
Table 3 NBO Company Shares of Bleach: % Value 2009-2013
Table 4 LBN Brand Shares of Bleach: % Value 2010-2013
Table 5 Forecast Sales of Bleach: Value 2013-2018
Table 6 Forecast Sales of Bleach: % Value Growth 2013-2018
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2013
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2013
Shanghai Hutchison Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai Hutchison WhiteCat Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2013
Executive Summary
Rising Incomes and New Product Developments Push Growth in Home Care
Growing Health and Hygiene Awareness Further Boosts Trading-up
Guangzhou Liby Enterprise Group Strengthens Its Leading Position
Modern Channels Still Dominate Product Distribution
Home Care Is Forecast To See Robust Growth
Key Trends and Developments
Growing Awareness of Health and Wellness Drives Sales of Safe and Healthy Products
Diverse Promotions Boost Sales
Internet Retailing Enjoys A Dynamic But Limited Role
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 Sales of Home Care by Region: Value 2008-2013
Table 11 Sales of Home Care by Region: % Value Growth 2008-2013
Table 12 NBO Company Shares of Home Care: % Value 2009-2013
Table 13 LBN Brand Shares of Home Care: % Value 2010-2013
Table 14 Distribution of Home Care by Format: % Value 2008-2013
Table 15 Distribution of Home Care by Format and Category: % Value 2013
Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Table 18 Forecast Sales of Home Care by Region: Value 2013-2018
Table 19 Forecast Sales of Home Care by Region: % Value Growth 2013-2018
Sources
Summary 7 Research Sources












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