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Bleach in the US

  • January 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

Increasingly popular products such as all-purpose cleaning wipes and a variety of laundry detergents and boosters containing bleach have continued to steal volume sales away from traditional bleach in 2016. Another factor negatively impacting volume sales is related to the increased awareness of the health risks associated with regular exposure to household cleaning bleach.

Euromonitor International’s Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in the US
Euromonitor International
January 2017


Competitive Landscape
Category Data
Table 1 Bleach Usage: % of Volume Sales 2015-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 1 The Clorox Co: Key Facts
Summary 2 The Clorox Co: Operational Indicators
Competitive Positioning
Summary 3 The Clorox Co: Competitive Position 2016
Executive Summary
Positive 2015 Performance Continues Into 2016
Value Redefined
Henkel Completes Purchase of Sun Products in Major US Acquisition
Technology Impacts Distribution Channels
the Maturity of the Industry Takes Its Toll on Sales
Key Trends and Developments
Product and Packaging Innovation Boosted by Safety Concerns
Innovation in Laundry Care Influenced by Demographics
Internet and Sustainability Trends in Home Care Expected To Continue
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 4 Research Sources

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