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Bleach in the US

  • March 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

This category continued to face a number of challenges in 2015 as manufacturers introduced a growing variety of products which can serve as a substitute for traditional bleach. The ongoing growth of all purpose cleaning wipes and variety of laundry detergents and boosters containing bleach continued to eat into the volume sales of traditional bleach.

Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in the US
BLEACH IN THE US
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 1 The Clorox Co: Key Facts
Summary 2 The Clorox Co: Operational Indicators
Competitive Positioning
Summary 3 The Clorox Co: Competitive Position 2015
Executive Summary
A Better Performance in 2015 Compared To the Review Period Average
Liquid Tablet Detergent Safety Concerns Remain Prevalent
Procter and Gamble Remains the Leading Player
Internet Retailing Remains An Untapped Channel
Home Care Expected To Register A Slight Decline Over the Forecast Period
Key Trends and Developments
Detergent Tablets Continue To Grow But Remain Under Fire Due To Safety Concerns
Innovation and Cross-branding Provide Opportunities in Home Care
Urbanisation Leads To Smaller Living Quarters and Diminishing Storage Space
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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