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Home Laundry Appliances in Germany

  • January 2017
  • -
  • Euromonitor International
  • -
  • 40 pages

Despite a high level of saturation with the combined penetration of automatic washer dryers and automatic washing machines having reached 100%, home laundry appliances saw another year of volume sales growth in 2016. Hence, demand is mostly driven by replacement purchases and consumers spending money on home laundry appliances with a high level of energy efficiency and an increased level of usability. Therefore, volume sales in 2016 continued to be positively impacted by consumers opting for new...

Euromonitor International’s Home Laundry Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Laundry Appliances in Germany
HOME LAUNDRY APPLIANCES IN GERMANY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2011-2016
Table 2 Sales of Home Laundry Appliances by Category: Value 2011-2016
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2011-2016
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2011-2016
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2016
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2011-2016
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2011-2016
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2016
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2012-2016
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2013-2016
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2011-2016
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2011-2016
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Executive Summary
2016 was Another Strong Year for Consumer Appliances Despite Growth Slowing Down
White Goods Becoming More Colourful With Smart Technology Picking Up
Domestic Players Are Leading the Way Whilst International Players Continue To Emerge
Internet Retailing Continues To See Strong Growth But Specialists Remain Dominant
Consumer Appliances Set To Stagnate Due To Increasing Saturation
Key Trends and Developments
Store-based Retailers Successfully Implement Cross-channel Strategies
German Consumer Appliances Get Smarter by the Day
Bsh Hausgeräte Holds on To Top Spot Amid Emergence of Chinese Players
Market Indicators
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 18 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 21 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 22 Sales of Consumer Appliances by Category: Value 2011-2016
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 29 Sales of Small Appliances by Category: Volume 2011-2016
Table 30 Sales of Small Appliances by Category: Value 2011-2016
Table 31 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 32 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 33 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 34 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 35 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 36 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 37 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 38 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 47 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 48 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
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