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Irons in Germany

  • January 2017
  • -
  • Euromonitor International
  • -
  • 33 pages

Volume sales of irons in Germany continued to decline slightly in 2016. Nevertheless, volume sales remained at a high level, especially given the high level of household penetration and growing amount of limiting factors impacting growth. Iron purchases are mostly made to replace an old or broken device; upgrades to a more modern or sophisticated model are more of an exception.

Euromonitor International’s Irons in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Irons in Germany
IRONS IN GERMANY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Irons: Volume 2011-2016
Table 2 Sales of Irons: Value 2011-2016
Table 3 Sales of Irons: % Volume Growth 2011-2016
Table 4 Sales of Irons: % Value Growth 2011-2016
Table 5 Sales of Irons by Format: % Volume 2011-2016
Table 6 NBO Company Shares of Irons: % Volume 2012-2016
Table 7 LBN Brand Shares of Irons: % Volume 2013-2016
Table 8 Distribution of Irons by Format: % Volume 2011-2016
Table 9 Forecast Sales of Irons: Volume 2016-2021
Table 10 Forecast Sales of Irons: Value 2016-2021
Table 11 Forecast Sales of Irons: % Volume Growth 2016-2021
Table 12 Forecast Sales of Irons: % Value Growth 2016-2021
Executive Summary
2016 was Another Strong Year for Consumer Appliances Despite Growth Slowing Down
White Goods Becoming More Colourful With Smart Technology Picking Up
Domestic Players Are Leading the Way Whilst International Players Continue To Emerge
Internet Retailing Continues To See Strong Growth But Specialists Remain Dominant
Consumer Appliances Set To Stagnate Due To Increasing Saturation
Key Trends and Developments
Store-based Retailers Successfully Implement Cross-channel Strategies
German Consumer Appliances Get Smarter by the Day
Bsh Hausgeräte Holds on To Top Spot Amid Emergence of Chinese Players
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 14 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 17 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 18 Sales of Consumer Appliances by Category: Value 2011-2016
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 25 Sales of Small Appliances by Category: Volume 2011-2016
Table 26 Sales of Small Appliances by Category: Value 2011-2016
Table 27 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 28 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 30 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 31 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 32 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 33 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 34 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 43 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
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