Table of Contents
RTDs total volume sales grew by 2% during 2015. However, on-trade volume sales fell slightly due to growing competition from other liqueurs and sparkling wine. Only wine-based RTDs recorded healthy growth, with off-trade volume sales in the area rising by 17% due to the launch of new products by domestic players. Until 2014, the category was dominated by Wine Cruiser, which is imported by BK Co. However, in August 2015 a new wine-based soda flavoured sparkling RTD called Brother#Soda was introdu...
Euromonitor International’s RTDs/High-Strength Premixes in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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