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Small Cooking Appliances in Germany

  • January 2017
  • -
  • Euromonitor International
  • -
  • 44 pages

Small cooking appliances can be found in fairly large amounts in nearly every German household. Especially toasters, kettles and coffee makers reach extraordinarily high penetration rates in Germany. Yet, volume sales continued increasing in 2016, mostly driven by current trends towards healthier living and more balanced diets. Consumers show an increased interest in products that support modern lifestyles including current fitness and health trends.

Euromonitor International’s Small Cooking Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Mini Ovens, Other Small Cooking Appliances, Rice Cookers, Slow Cookers, Toasters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Small Cooking Appliances in Germany
SMALL COOKING APPLIANCES IN GERMANY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Cooking Appliances by Category: Volume 2011-2016
Table 2 Sales of Small Cooking Appliances by Category: Value 2011-2016
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2011-2016
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Small Cooking Appliances: % Volume 2012-2016
Table 6 LBN Brand Shares of Small Cooking Appliances: % Volume 2013-2016
Table 7 Distribution of Small Cooking Appliances by Format: % Volume 2011-2016
Table 8 Forecast Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 9 Forecast Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Clatronic GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 1 Clatronic GmbH: Key Facts
Production
Competitive Positioning
Summary 2 Clatronic GmbH: Competitive Position 2016
Severin Elektrogeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 3 Severin Elektrogeräte GmbH: Key Facts
Summary 4 Severin Elektrogeräte GmbH: Operational Indicators
Production
Competitive Positioning
Summary 5 Severin Elektrogeräte GmbH: Competitive Position 2016
Executive Summary
2016 was Another Strong Year for Consumer Appliances Despite Growth Slowing Down
White Goods Becoming More Colourful With Smart Technology Picking Up
Domestic Players Are Leading the Way Whilst International Players Continue To Emerge
Internet Retailing Continues To See Strong Growth But Specialists Remain Dominant
Consumer Appliances Set To Stagnate Due To Increasing Saturation
Key Trends and Developments
Store-based Retailers Successfully Implement Cross-channel Strategies
German Consumer Appliances Get Smarter by the Day
Bsh Hausgeräte Holds on To Top Spot Amid Emergence of Chinese Players
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 13 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 17 Sales of Consumer Appliances by Category: Value 2011-2016
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 24 Sales of Small Appliances by Category: Volume 2011-2016
Table 25 Sales of Small Appliances by Category: Value 2011-2016
Table 26 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 27 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 28 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 29 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 30 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 31 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 32 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 33 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 42 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 43 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources












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