Table of Contents
In November 2014, the government increased the sales tax on all alcoholic drinks, except beer. Nonetheless, alcoholic drinks prices did not rise right away because the tax did not become effective until 90 days later. However, severe price increases were applied from February 2015. In addition to the sales tax increase that pushed wine prices upwards, devaluation of the local currency also had a major impact on the rise of industry prices, as the category is mostly composed of imported products.
Euromonitor International’s Wine in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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