Broadband overview: Asia-Pacific
The development of the broadband markets in Asia-Pacific varies widely. Speeds range from the world’s slowest to the fastest, penetration ranges from the world’s highest to lowest, and pricing ranges from the world’s most expensive to cheapest.
Broadband connections in New Zealand, Malaysia and Thailand grow rapidly and the Philippines, Vietnam and Indonesia are at the beginning of growth curves. However, in some markets such as Australia and Singapore growth is slowing, and Korea, and to a lesser extent Japan and Taiwan, are approaching saturation. These saturating markets lead the world in terms of penetration which is now in excess of 80% in Korea. This is resulting in a change of strategy. Operators are growing broadband revenues by upselling to higher value plans value-added services, such as IPTV, VoD and new innovative pricing plans. Fibre-to-the-x (FTTx), including fibre-to-the-home (FTTH) led by Japan, and next-generation network (NGN) deployments are also occurring.
In developing markets, despite strong growth, there are still significant barriers that are limiting broadband take-up. Many countries suffer from low-PC and wireline penetration, limited broadband availability and high prices. Fixed-to-mobile substitution (FMS) is continuing to advance and there is very little new copper being installed. Instead, operators are focusing on wireless local loop (WLL), particularly in rural areas. Many future broadband connections will therefore come from wireless. These factors coupled with high mobile penetration are making it increasingly unlikely that the PC with a fixed Internet connection will take the Internet to the mass market.
Most governments have recognised the importance of broadband development for economic and productivity reasons and have used policies to stimulate growth. In both developing and developed markets, action has been taken to increase penetration, broadband accessibility and available speeds. Broadband availability has become a policy objective for governments who view that without broadband take-up their countries will become a technical laggard. Various national ICT initiatives and policies have included promoting facilities-based competition, price setting and targets for connections or fibre-deployment.
Flat-rate data packages are common and competition is mostly based around speed and pricing. Speeds of 50Mbit/s and 100Mbit/s are now common in select areas with even 1Gbit/s available in some markets. However, many areas still only have access to speeds below 10Mbit/s and 512k is a common connection speed. Regulation is also giving more access to incumbent infrastructure and encouraging more DSLAM deployments. WiMAX, 3G mobile technologies and other wireless broadband solutions are also being deployed. Lower entry-level pricing, more pervasive access to broadband and new services will ensure continued growth.
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