The definitive business report on television’s social future.

Now in its second edition, the report analyses how Facebook and Twitter are power brokers for the global television industry.


The social TV landscape

Social TV as we currently know it is mainly the practice of viewers using a second screen (laptop, smartphone or tablet) at the same time as watching television.

Yet television strategy needs to look out several years and take into account a fast-developing media landscape in which all screens, including connected TV sets, will have social features.


New business opportunities

Discover the opportunities that Twitter and Facebook make possible for television, such as paid voting with Facebook Credits, distribution via Promoted Tweets, interactive Web TV formats and pay-TV content recommendation.


Social TV strategies

Understand Facebook’s and Twitter’s strategies for television, as viewers increasingly engage with TV via mobiles, laptops, connected TV sets and tablets.


Social media’s impact on TV

Find out how social media impacts the entire TV value chain – production, broadcasting, pay-TV distribution, viewing and advertising.


Enter the startups

Analyse the 30 innovative social TV startups that aim to revolutionise the industry, via Twitter and Facebook. Full company profiles, including deals, partnerships and business developments.


The Social TV report maps out the emerging social TV landscape and reveals what it means for the TV industry.

Table Of Contents


1. SECOND EDITION - KEY UPDATES 1



1.1. New to the second edition: social TV startups and extensive enhancements
1.2. Facebook vs Twitter - the battle continues
1.2.1. Social networks are overtaking entertainment sites
1.2.2. Facebook’s strengths
1.2.3. Twitter’s strengths
1.3. Facebook’s strategy for television
1.4. Mark Zuckerberg: Facebook will disrupt the entertainment industry
1.5. Facebook CTO: Facebook will disrupt the media sector
1.6. Models for TV companies to partner with Facebook
1.6.1. Facebook Places as a TV check-in to make the EPG social
1.6.2. Facebook Credits for video-on-demand: Warner Bros
1.6.3. Facebook Credits for TV voting: The X Factor
1.6.4. Facebook Credits for TV gameplay: FremantleMedia’s Scoreboard
1.6.5. Apps for TV voting: Britain’s Got Talent
1.6.6. Building audience and engagement to launch a TV channel: TVNZ’s U
1.6.7. Authenticating identities for new pay-TV services
1.6.8. Driving traffic to broadcaster and content owner Web sites
1.7. The Facebook patent for curated search
1.8. Twitter’s strategy for television
1.8.1. Integrating Twitter with live event TV shows to drive viewing: the 2011 Oscars
1.8.2. Building an audience and engagement to relaunch a TV show: BET’s The Game
1.8.3. Using Promoted Tweets for TV channel distribution: Al Jazeera
1.8.4. The Twitter app for Google TV
1.9. Social TV startups - overview
1.10. Does Google hold the key patent to dominate social TV?
1.11. Connected TVs and devices: Apple TV, Google TV and other manufacturers
1.11.1. Apple TV
1.11.2. Google TV
1.11.3. Logitech Revue (Google TV) set-top box
1.11.4. Yahoo Connected TV
1.11.5. Samsung
1.11.6. Panasonic
1.11.7. Philips, Sharp and Loewe: a common connected TV platform
1.12. More consumers are connecting their TV sets to the Internet
1.13. Second screens: the iPad, tablets and mobiles
1.13.1. A broadcaster’s response: the NBC Live iPad app
1.14. Research into second-screen usage alongside TV viewing
1.14.1. Intel research
1.14.2. Motorola research
1.14.3. Digital Clarity research
1.14.4. Nielsen research
1.15. Pay-TV operators and middleware providers


2. EXECUTIVE SUMMARY 13

2.1. Facebook and Twitter are battling over the future of television
2.2. Internet connectivity transforms TVs, platforms, business models and the viewing experience
2.3. Facebook and Twitter enter the entire TV value chain
2.4. CE manufacturers need social networks for consumers’ expectations of TV social interactivity
2.5. Cable, satellite, IPTV operators need social networks for content recommendation
2.6. Facebook and Twitter will compete for $180bn global TV ad spend - via the TV
2.7. Data sales: the opportunity for Facebook and Twitter to diversify revenue streams
2.8. Connected TVs will increase social networks’ influence over TV ratings



3. CONNECTED TVs AND SOCIAL NETWORKS ARE CREATING SOCIAL TV 17



3.1. Consumers demand an enhanced and social TV experience like never before
3.1.1. Research: Consumers want the Internet and social networks on their TVs
3.1.2. Research: Consumer interest in TV apps
3.1.3. Panasonic and Verizon: Consumers want and use social interactivity via TV
3.1.4. TV viewers are already two-screening and connecting TVs to the Internet
3.1.5. The Internet is widely regarded as a leading form of entertainment
3.1.6. Edelman: Are social networking sites better value entertainment than television?
3.1.7. Facebook and Twitter - adding the social dimension to two-screen viewing

3.2. Four reasons why consumers want connected TVs
3.2.1. Personalize the TV experience
3.2.2. Customize the TV experience
3.2.3. Discover new content based on existing interests
3.2.4. Enjoy a more social TV experience

3.3. Further research on socialising and television
3.3.1. Thinkbox: Viewers want to view TV socially
3.3.2. Intel: Social networking is a key driver for connected TV adoption
3.3.3. Facebook and Twitter are essential partners for connected TV

3.4. CE manufacturers and platform operators: New business opportunities and challenges
3.4.1. CE manufacturers are becoming online service providers
3.4.2. Platform operators respond to consumer demand and manufacturer competition

3.5. Social networks: Facebook and Twitter in connected TVs herald a new era of social TV
3.6. Broadcasters, content owners and advertisers confront a social TV landscape

3.7. Providing Internet content on TVs: apps or complete Web sites?
3.7.1. Offering the most popular Internet services - video-on-demand and social networking
3.7.2. Prime locations for Facebook and Twitter in app stores



4. THE CONNECTED TV MARKET: DATA AND PREDICTIONS 25



4.1. TV apps - market size estimates
4.1.1. $1.7bn apps market by 2013
4.1.2. $1.9bn apps market by 2015

4.2. How many TV sets are already Internet-connected?
4.2.1. Connected CE devices globally
4.2.2. Connected CE devices in Western Europe
4.2.3. 30% of US households already have a TV connected to the Internet
4.2.4. Connected TVs’ ease of use leads to rising TV connectivity
4.2.5. Is the TV set poised to become the home’s connected entertainment hub?

4.3. Connected TV and CE device sales, shipments, penetration - analysts’ forecasts
4.3.1. Connected TV sales, shipment, penetration forecasts: USA, Americas, Europe, China
4.3.2. Global connected TV sales and shipment forecasts
4.3.3. Connected CE device sales and shipment forecasts
4.3.4. Will connected CE devices become ubiquitous globally?
4.3.5. Falling Blu-ray player prices are driving mass-market adoption
4.3.6. Marketing soars for connected TVs and 3D sets



5. KEY PLAYERS AND PARTNERSHIPS IN BUILDING SOCIAL TV 32



5.1. How Google TV, Yahoo and Microsoft compete in the connected TV market
5.2. Google, Intel and Sony partner for Google TV
5.2.1. Does Google TV support Facebook and Twitter as competitors in targeted advertising?

5.3. The Yahoo Connected TV app platform and partners
5.3.1. The platform’s development 2008 - 2011
5.3.2. Yahoo widgets for Facebook, Twitter and other social media
5.3.3. Yahoo widgets for TV and video
5.3.4. How Yahoo identifies which TV show the consumer is viewing

5.4. Microsoft embedded software for IPTV
5.5. Figure: Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
5.6. Major app platforms and which CE manufacturers have adopted them
5.6.1. App platforms partnering with CE device manufacturers
5.6.2. The rationale for multiple partnerships

5.7. CE manufacturers and their app platform partners
5.7.1. Apple
5.7.2. Hisense
5.7.3. LG Electronics - NetCast
5.7.4. Mitsubishi - StreamTV
5.7.5. Panasonic - Viera Cast and Viera Connect
5.7.6. Philips - Net TV
5.7.7. Samsung - Internet@TV
5.7.8. Sanyo
5.7.9. Sharp - Aquos Net
5.7.10. Sony - Yahoo Connected TV and Google TV
5.7.11. Toshiba
5.7.12. Vestel
5.7.13. Vizio - Internet Apps (VIA platform)

5.8. Set-top box and middleware providers and their app platform partners
5.8.1. Alticast
5.8.2. Cisco
5.8.3. Irdeto
5.8.4. Motorola
5.8.5. NDS
5.8.6. Nagravision
5.8.7. NetGem
5.8.8. Pace
5.8.9. Rovi (Macrovision)

5.9. US cable, satellite and IPTV operators and their app platform partners
5.9.1. Cable operators
5.9.2. Satellite: DirecTV and DISH
5.9.3. IPTV: Verizon FiOS TV

5.10. Cable, satellite and IPTV operators outside the USA
5.10.1. BT Vision - UK IPTV operator
5.10.2. Virgin Media - UK cable operator
5.10.3. HBB in Europe
5.10.4. Liberty Global cable systems in Europe, Chile and Australia
5.10.5. Portugal Telecom - Meo IPTV
5.10.6. Portuguese pay-TV operator ZON TVCabo
5.10.7. Indian cable operators

5.11. Internet TV set-top boxes
5.11.1. Boxee
5.11.2. Google TV / Logitech
5.11.3. Roku
5.11.4. TiVo
5.11.5. YuiXX / Conceptronic (Intel)

5.12. Game consoles integrating Facebook and Twitter
5.12.1. Microsoft Xbox Live
5.12.2. Sony PS3



6. SOCIAL TV AND THE TV INDUSTRY: INNOVATION AND DISRUPTION 47



6.1. Why Facebook and Twitter are already major forces in television
6.2. Figure: Facebook and Twitter in the TV value chain - innovation and disruption
6.3. Social networks have user numbers equal to top TV audiences
6.3.1. Global reach: Facebook’s user base is more than half a billion
6.3.2. Twitter’s user accounts hit 200m
6.3.3. Facebook’s US users compared with TV audience size
6.3.4. Twitter’s US user accounts compared with TV audience size
6.4. How the dynamic connected TV market benefits social networks
6.5. Facebook and Twitter on three screens - a better service for users
6.6. Providing real-time conversation and social interaction via the TV
6.7. The social networks target the TV data market, to supply social data to the TV industry
6.8. Transforming EPGs into social EPGs with social recommendation of TV shows
6.9. Gaining increasing power over TV ratings
6.10. Facebook and Twitter will compete for the $180bn global TV ad spend - on connected TVs
6.11. COO Sheryl Sandberg: Facebook is challenging TV advertising as a brand building channel
6.12. Twitter’s Promoted Tweets - bound for connected TVs?
6.13. Facebook and Twitter will be ad platform competitors on connected TV
6.14. How Twitter and Facebook already compete for TV industry partnerships
6.15. Twitter - real-time conversations, a living EPG, and audience data
6.16. Facebook - social media integration for VOD and set-top box middleware
6.17. The future for social networks on connected TV
6.17.1. Will Facebook Credits facilitate VOD purchases and gifting?
6.17.2. Competing via functionality and developer communities
6.17.3. New regulatory and privacy challenges?
6.17.4. A possible key role for legitimate P2P content distribution
6.17.5. International opportunities



7. CE DEVICE MANUFACTURER STRATEGIES 58



7.1. Incorporating social apps into connected TV sets
7.2. A real-time interactive social context for all video viewing - TV and on-demand
7.3. Viral marketing for connected TV from the TV set
7.4. Boosting VOD sales through content recommendation
7.5. Incorporating additional social functionality
7.6. Accessing social network data for content recommendations
7.7. YouTube Leanback and Facebook integration
7.8. Integrating social apps with TV broadcast
7.9. Should manufacturers standardize a widget platform to encourage innovation?
7.10. Is the iPad a rival social TV device to the connected TV?



8. PLATFORM OPERATOR AND MIDDLEWARE PROVIDER STRATEGIES 62



8.1. The threat of disintermediation by connected TVs
8.2. Platform operators respond with better-integrated social apps
8.3. Social activity via TV benefits the platform operator business model
8.4. Massive content choice on connected TV platforms requires a new kind of EPG
8.5. Social discovery and recommendation: the key to finding connected TV content
8.6. Facebook and Twitter data can power social EPGs
8.7. Should platform operators rely on Facebook and Twitter data?
8.8. Wanted - the next-generation of socially integrated middleware
8.9. TV apps arms race: CE manufacturers vs platform operators
8.10. Independent set-top boxes




9. BROADCASTER AND CONTENT OWNER STRATEGIES 67



9.1. Broadcasters engaging with audiences via social networks - a Faustian pact?
9.2. Why are broadcasters sharing their audiences with social networks?
9.2.1. The significance of tools that integrate social networks into TV Web sites
9.2.2. Pros and cons for broadcasters in implementing Facebook and Twitter logins
9.2.3. Internet users prefer to access sites with their Facebook identities
9.2.4. Facebook - a dominant identity provider

9.3. Do social networks drive TV ratings and online video viewing?
9.3.1. TV ratings: Facebook and Twitter are considered to be significant viewing drivers
9.3.2. Twitter and cable net Oxygen trial whether social activity boosts ratings
9.3.3. Facebook drives Web video viewing: Third-biggest video site by unique users - Nielsen

9.4. A pivotal role in TV show promotion
9.4.1. How broadcasters and TV shows leverage Facebook as a digital marketing channel
9.4.2. The value of Facebook Pages for promotion
9.4.3. Top 10 TV shows with the most Facebook fans
9.4.4. Facebook Pages on connected TV increase their importance for audience engagement
9.4.5. Content owners want TV apps integrating Facebook Pages and merchandising
9.4.6. The Facebook Platform is highly effective at driving traffic to entertainment and sports sites
9.4.7. Do Facebook and Twitter on connected TVs lock in TV show promotion and interaction?
9.4.8. Will content owners be compelled to advertise TV shows via Facebook and Twitter on TV?

9.5. How connected TV amplifies broadcaster-social network relationships
9.5.1. Social networks stimulate conversations on TV screens, beside TV shows
9.5.2. Twitter and Facebook offer real-time feedback direct from the TV viewing context
9.5.3. Will Facebook and Twitter on the TV increase the significance of live programming?
9.5.4. Who controls the Facebook Live Stream for live TV?
9.5.5. A social EPG requires broadcasters to be socially visible
9.5.6. Can social network data supplement ratings Figures?
9.5.7. Do broadcasters creating branded apps need to partner with Facebook and Twitter?
9.5.8. Broadcasters must pioneer connected TV entertainment and business models



10. TV ADVERTISER STRATEGIES 80



10.1. Facebook has a large - and fast-growing - advertising platform
10.2. Twitter is developing its Promoted Tweets ad platform
10.3. Viewers can already receive brand messages via status updates and tweets on TV
10.4. The opportunities for targeted advertising on connected TVs via Facebook and Twitter
10.5. Co-ordinating TV commercials and Facebook ads on connected TVs
10.6. Will Facebook video ads on connected TVs bypass broadcasters?
10.7. Advertisers and agencies confront a social context for TV commercials



11. SOCIAL TV STARTUP COMPANIES AND CONSUMER SERVICES 83



11.1. Overview
11.2. Challenges for social TV startups
11.2.1. An urgent need to progress beyond the check-in
11.2.2. Acquiring a critical mass of users
11.2.3. Competing against TV apps and TV Everywhere


12. SOCIAL TV STARTUPS: COMPANY PROFILES 84



12.1. Beyond TV
12.2. Buddy TV
12.3. ClipSync
12.4. Dijit
12.5. Fanhattan
12.6. Fanvibe
12.7. Fanwave
12.8. GetGlue
12.9. HotPotato
12.10. IntoNow
12.11. i.TV
12.12. Kaibi
12.13. KickFour
12.14. Leanin
12.15. Loyalize
12.16. Miso
12.17. Numote
12.18. Philo
12.19. Screach
12.20. ScreenTribe
12.21. SocialGuide
12.22. Starling
12.23. theChanner
12.24. tvChatter
12.25. TvTak
12.26. TVmoment
12.27. TV Tune-In
12.28. TweetYourTV
12.29. VideoLive
12.30. Vloop
12.31. Vualla
12.32. WatchParty
12.33. yap.TV



13. SOCIAL TV SERVICES FROM TV, MEDIA AND CE COMPANIES 102



13.1. Bravo: Bravo Now
13.2. CBS: Clicker
13.3. CBS Interactive: TV.com Relay
13.4. Comcast: Tunerfish
13.5. LG: Tweet TV Android phone
13.6. Lionsgate: TV Guide
13.7. Motorola: SocialTV Companion Service
13.8. Orange (France Telecom): TV Check
13.9. Tribune Media Services: TVfriend


SOCIAL TV MARKET RESOURCES - INTERVIEWS AND BRIEFINGS



14. INTERVIEW: NDS PRODUCT MARKETING MANAGER, INTERACTIVE, MARK GROVES 106



14.1. NDS: About the Oona concept user interface for TV and Facebook
14.2. Interview with Mark Groves




15. INTERVIEW: BT RESEARCH LEADER ANDY GOWER ON SOCIAL TV RESEARCH 111



15.1. BT research project on social TV
15.2. Interview with Andy Gower



16. CONNECTED TV COMPANIES: POSITION STATEMENTS 113



16.1. Mitsubishi
16.2. Panasonic
16.3. Philips
16.4. Verizon
16.5. Vizio



17. PLATFORM BRIEFING: FACEBOOK 119



17.1. Facebook is a social utility
17.1.1. What functionality does Facebook provide its members?
17.1.2. Facebook Pages for TV shows
17.1.3. Apps for TV shows
17.1.4. Facebook Live
17.1.5. Independent video apps

17.2. The Facebook Platform
17.2.1. Digital identity
17.2.2. Credit cards and micropayments
17.2.3. Socially-targeted advertising
17.2.4. Improvements to the targeted advertising platform
17.2.5. Opening up the platform to the whole Web
17.2.6. Open Graph
17.2.7. Login
17.2.8. The Like button
17.2.9. Social plug-ins
17.2.10. Meta tags
17.2.11. Credits
17.2.12. The API

17.3. How Facebook users can share TV shows, movies, trailers and actors
17.3.1. Facebook for entertainment sites
17.3.2. Movies, actors, and TV shows
17.3.3. Movie trailers and celebrity photos

17.4. TV, media, news and entertainment launch partners for the Facebook Platform



18. PLATFORM BRIEFING: TWITTER 125



18.1. The Twitter Platform
18.1.1. Twitter is a real-time information network
18.1.2. Twitter is a public forum for discussion
18.1.3. Twitter, social relationships and digital identity
18.1.4. How the structure of tweets creates data and metadata
18.1.5. The user profile - people and companies
18.1.6. What business functions does a company Twitter profile serve?
18.1.7. @Anywhere Platform
18.1.8. Twitter third-party apps


18.2. Twitter’s business model: data, advertising and commercial accounts
18.2.1. Data for search engines
18.2.2. Promoted Tweets and Trends
18.2.3. Commercial accounts

18.3. The Twitter Platform and the TV industry
18.3.1. User login and authentication
18.3.2. CE manufacturers, platform operators: how mobile integration preFigures TV integration
18.3.3. Broadcasters and TV shows: live commentary to and from viewers
18.3.4. Broadcasters: Twitter integration with third-party sites for live streams of opinion



19. VIEWER BEHAVIOUR WITH CONNECTED TV SYSTEMS 130



19.1. How sharing is a key motivation for using the Internet together with TV
19.1.1. People want a more social experience with TV
19.1.2. Shared TV viewing - the Internet is a “virtual sofa”

19.2. From two-screen viewing to connected TV: Integrate communication into the TV set
19.2.1. Nielsen research: Viewers now use Facebook on PC while watching live events on TV
19.2.2. “Viewers only want more TV on their TVs” - end of an era?

19.3. Research into communication via the TV set
19.3.1. ATandT Research Labs: CollaboraTV - people want person-to-person interactivity via TV
19.3.2. Carnegie Mellon University: real-time chat is “distracting but enjoyable”
19.3.3. TNO: ConnecTV - a field trial of social networking with TV
19.3.4. Potential commercial benefits

19.4. Actual uses: Consumers’ Facebook social interaction on Verizon FiOS
19.4.1. Testing and launching Facebook on Verizon FiOS - two use cases
19.4.2. Case 1: Enriching the core TV experience with social networking
19.4.3. Case 2: Auxiliary or an extension to the TV experience
19.4.4. Unexpectedly high Facebook photo usage
19.5. Potential uses: Keeping in touch or meeting new people?
19.6. Possible barriers to use: Privacy and multiple viewers




20. MARKETING CONNECTED TV APPS - THE CONSUMER PROPOSITION 138



20.1. The Vudu app platform
20.1.1. What it offers consumers
20.1.2. Vudu’s launch of Facebook and Twitter apps

20.2. The Vizio app platform
20.2.1. How Vizio markets its apps and the keyboard



21. CHALLENGES IN IMPLEMENTING SOCIAL INTERACTIVITY ON TV 140



21.1. How do consumers use the Yahoo Connected TV platform?
21.1.1. The keyboard and text entry challenge

21.2. Should platforms offer pre-written Facebook and Twitter updates or let users write them?
21.2.1. Pre-written updates: BT and NDS
21.2.2. Write their own updates: Motorola and Verizon FiOS



22. SCREENSHOTS 142 - 222



Screenshot 1: Yahoo Connected TV - widgets in dock at bottom of TV screen
Screenshot 2: Yahoo Connected TV - interface for viewer to access Flickr functions
Screenshot 3: Yahoo Connected TV - thumbnails from set of Flickr photos
Screenshot 4: Yahoo Connected TV - full screen view of Flickr photos in slideshow display
Screenshot 5: Yahoo Connected TV - Facebook in widgets dock
Screenshot 6: Vudu movies app - viewers can share movie ratings via Facebook and Twitter
Screenshot 7: Vudu movies app - posting a movie rating to viewer’s Facebook profile
Screenshot 8: Vudu apps store - interface
Screenshot 9: Vudu Facebook app - Facebook status update, below video
Screenshot 10: Mitsubishi implementation of Vudu apps store
Screenshot 11: LG set with Skype app and contacts list
Screenshot 12: Panasonic Viera Cast apps store
Screenshot 13: Cello LCD TV Twitter app by Oregan Networks
Screenshot 14: Vizio TV with Facebook app
Screenshot 15: Vizio TV with Twitter app and app selection interface
Screenshot 16: Vizio TV Bluetooth remote control with slide-out QWERTY keyboard
Screenshot 17: ABC user registration via Facebook - ABC still requires more details from users
Screenshot 18: Social distribution for Dr Who, Facebook fan shares BBC America YouTube trailer
Screenshot 19: CNN Facebook social plugin, showing users their friends are sharing CNN stories
Screenshot 20: Desperate Housewives Facebook page cross-promotes Jamie’s Food Revolution
Screenshot 21: Desperate Housewives Facebook page - store tab
Screenshot 22: Co-buying movie tickets on Facebook, a model for connected TV VOD co-buying?
Screenshot 23: ITV invites users to rate and recommend shows for Facebook friends to discover
Screenshot 24: From the ITV site, sharing a rating to Facebook friends
Screenshot 25: ITV News integrates Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 26: Sky News integrates Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 27: Lost - Facebook event invitation to set up viewing parties
Screenshot 28: MTV visualization of tweets during Video Music Awards - see timeline at bottom
Screenshot 29: NBC site - login with Facebook (top right), become Jay Leno Facebook fan (left)
Screenshot 30: 30 Rock Facebook page - newsfeed tells fans about NBC.com catchup viewing
Screenshot 31: Adidas World Cup high definition video ad on Facebook, with Like buttons
Screenshot 32: Adidas World Cup Facebook page, prediction contest
Screenshot 33: Adidas World Cup Facebook page Wall, with more videos and graphic novel
Screenshot 34: Twitter’s Promoted Tweet adverts for Starbucks and Toy Story 3 in search results
Screenshot 35: NDS Oona concept interface, TV shows now and next, with Facebook friends
Screenshot 36: NDS Oona concept interface, choosing YouTube, Facebook and IMDB apps
Screenshot 37: NDS Oona concept interface, widget shop with free and premium widgets
Screenshot 38: Verizon FiOS TV Widget Bazaar
Screenshot 39: Verizon Facebook widget - navigation
Screenshot 40: Verizon Facebook widget - starting status update
Screenshot 41: Verizon Facebook widget - status update text entry
Screenshot 42: Verizon Facebook widget - finished status update
Screenshot 43: Verizon Twitter widget - navigation
Screenshot 44: Verizon Twitter widget - logging in
Screenshot 45: Verizon Twitter widget - send Tweet
Screenshot 46: Verizon Twitter widget - choose to Tweet on current TV show or new topic
Screenshot 47: Verizon Twitter widget - writing Tweet
Screenshot 48: PS3 BUZZ Quiz World - publishing story to Facebook
Screenshot 49: PS3 BUZZ Quiz World - story in Facebook user’s Wall
Screenshot 50: Xbox Facebook - home
Screenshot 51: Xbox Facebook - profile
Screenshot 52: Xbox Facebook - photos
Screenshot 53: Xbox Twitter - home
Screenshot 54: Xbox Twitter - user profile
Screenshot 55: Xbox Twitter - reply, retweet options
Screenshot 56: Xbox Twitter - trending topics
Screenshot 57: Xbox site - promoting Facebook and Twitter services
Screenshot 58: Samsung connected TV set: Facebook and Twitter integration, top right
Screenshot 59: Samsung connected TV Smart Hub app store, Twitter and Facebook apps
Screenshot 60: Sony Google TV: Twitter app
Screenshot 61: Google TV interface: search results for Boardwalk Empire
Screenshot 62: BBC broadcasts Twitter hashtag for comedy show Have I Got News For You
Screenshot 63: BBC iPlayer: note recommendation function on left
Screenshot 64: BBC iPlayer: recommendations integrated with Facebook and Twitter
Screenshot 65: GetGlue on iPad
Screenshot 66: LG Tweet TV: prototype digital TV mobile that overlays tweets on TV picture
Screenshot 67: Loyalize: featured TV shows on iPad
Screenshot 68: Loyalize: Mood-O-Meter on iPad - note Twitter integration, right
Screenshot 69: Miso on Android mobile: home screen
Screenshot 70: Miso on Android mobile: user’s activity screen
Screenshot 71: Miso mobile: check in icon and what your friends are watching
Screenshot 72: Miso on iPad: Family Guy check in
Screenshot 73: Miso Web site: user’s recent activity
Screenshot 74: Motorola Xoom tablet, social TV service: Facebook and Twitter invite integration
Screenshot 75: Starling on smart phone: welcome screen
Screenshot 76: Starling on smart phone: comments on Caprica TV show
Screenshot 77: Starling on smart phone: TV shows screen
Screenshot 78: TvTak: taking photo of TV screen to identify commercial
Screenshot 79: TvTak: comment on TV commercial, with Facebook and Twitter integration
Screenshot 80: TvTak: commercial on YouTube and invitation to enter contest


Tables



Table 1: Connected CE devices in Western Europe, 2010
Table 2: Connectivity solutions for US TV households with Internet-connected TV, March 2011
Table 3: Connected TV sales, shipment, penetration forecasts: USA, Americas, Europe, China
Table 4: Global connected TV sales and shipment forecasts
Table 5: Connected CE device sales and shipment forecasts
Table 6: Forecasts for connected CE device shipments and uptake globally
Table 7: Google TV - companies partnering and refusing to partner
Table 8: The Yahoo Connected TV app platform - growth, forecast and target Figures
Table 9: The consumer proposition for Yahoo’s Facebook, Twitter and other social widgets
Table 10: The consumer proposition for Yahoo’s TV and video widgets
Table 11: App platforms partnering with CE device manufacturers - June 2010
Table 12: Facebook and Twitter users as percentage of the total US TV audience, 2011
Table 13: Facebook’s penetration in major TV markets, 2011
Table 14: US broadcasters utilizing Facebook and Twitter logins in addition to own login
Table 15: Top Web sites for US viewers while watching major TV events
Table 16: Cost of selected 30-second TV spots in the US market
Table 17: Facebook as a top video viewing site, by unique viewers
Table 18: Top 10 TV shows with the most Facebook fans - June 2010
Table 19: Do people tweet more about live television?
Table 20: Facebook online ad revenue compared with Google, Microsoft, Yahoo
Table 21: BT social research topics - 2010-2011
Table 22: Facebook Platform TV, media, news, entertainment launch partners - April 2010
Table 23: The five main principles of shared TV viewing
Table 24: Three benefits to viewers from participating with a Facebook TV group
Table 25: Four types of Facebook user
Table 26: Key findings from the ConnecTV field trial



Figures



Figure 1 Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
Figure 2: Facebook and Twitter in the TV value chain - innovation and disruption
Figure 3: Internet users prefer to login with their Facebook digital identity - April 2010
Figure 4: Twitter / Oxygen trial of social media driving ratings for Bad Girls Club


Companies and sectors covered in the report include:



Social networks, Internet and software companies
• Facebook, Twitter, Google, Yahoo, Microsoft, Apple

Social TV starup companies
• Full company profiles of more than 30 startups, such as Clicker, Miso and Starling, including deals, partnerships and business developments.

Broadcasters and networks
• ABC, CBS, NBC, MTV, Oxygen, BBC, CNN

Connected TV manufacturers and their partners
• Hisense, Intel, LG Electronics, Mitsubishi, Panasonic, Philips, Samsung, Sanyo, Sharp, Sony, Toshiba, Vizio

Pay-TV platform operators
• BT Vision, DirecTV, DISH, Liberty Global, Comcast and other US cable operators, Verizon FiOS, Virgin Media

Set-top box and middleware companies
• Motorola, NDS, Nagravision, Rovi (Macrovision)

Game consoles
• Microsoft Xbox Live, Sony PS3

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