Global Chewing Gum Market: A High Growth Confectionery Segment

Global Chewing Gum Market: A High Growth Confectionery Segment

Chewing gum is only a small segment of the overall confectionery industry, but it is one of the most dynamic segments as the growth witnessed in this category is unparallel compared to other confectionery segments like chocolate and candies.

One of the major factors driving high growth in the chewing gum industry is higher consumption of sugar-free gums that is growing 4% above the overall growth of chewing gum markets globally. Another chewing gum category – the well being category (based upon functional items offering health and wellness benefits) is posting 15% annual growth and is presently undergoing a round of innovation. The global chewing gum industry is a duopoly market with Wrigley and Cadbury’s controlling more than 60% of the market share. Wrigley is the market leader globally, but Cadbury’s is posing significant threats to the dominance of Wrigley with the recent launch of its powerful brand Trident in the UK market.

The report analyzes the global confectionery market and the various segments of the confectionery market – chocolate, chewing gum and candies. It assesses the fragmented confectionery market and the potential opportunities in this market. Further, the report focuses on the global chewing gum market – the high growth confectionery segment. The report analyzes the factors behind the growth of the industry giants – Wrigley and Cadbury. Also, the Wrigley-Cadbury war in the UK market has been assessed.

1. Global Confectionery Market
In the overall confectionery market, chocolate confectionary maintains share leadership followed by candy and gum

1.1 Market Size and Growth
1.2 Gum – Major Growth Segment in the Confectionery Industry
1.3 Share of Major Confectionary Players

2. Global Chewing Gum Industry
Although the worldwide demand for chewing gum is less in absolute dollars than for candy and chocolate, the growth rate of the category is higher

2.1 Market Overview
2.2 Market Trends
2.2.1 Well-being gum gaining ground
2.2.2 Move away from high sugar content – Xylitol, a key element
2.2.3 Beauty-positioned gum – An innovative trend in the Asian market
2.3 Share of Major Players in the Global Chewing Gum Market

3. Competitive Landscape
The global gum market is highly global in nature with the top two players - Cadbury and Wrigley controlling 62% share of the market.


3.1 Wrigley
3.1.1 Company Profile
3.1.2 Major Brands
3.1.3 Business Strategies
3.1.4 Distribution Channels

3.2 Cadbury
3.2.1 Company Profile
3.2.2 Major Brands
3.2.3 Business Strategies
3.2.4 Distribution Channels
3.2.5 Percentage of Sales by Category

3.3 Hershey
3.3.1 Company Profile
3.3.2 Major Brands
3.3.3 Business Strategies
3.3.4 Distribution Channels

4. Wrigley versus Cadbury: The UK Warfare
Wrigley has a virtual monopoly over the UK chewing gum market, but in February 2007, Cadbury Schweppes launched Trident into the UK chewing gum market, thereby threatening the monopoly status of Wrigley.

5. Market Forecast

Tables and Charts

Charts
Segment share of the global confectionery market – 2006
Growth in confectionery segments: Chocolate, Candy & Gum - 2006
Share of major players in the global confectionery market - 2006
Market size of the global chewing gum industry: 2001- 2006
Break-up of chewing gum market by region: 2001- 2006
Share of major players in the global chewing gum industry: 2006
European chewing gum market – Cadbury’s share: 2006
Global chewing gum market forecast: 2007-10
Sales Breakdown by Distribution Channels - Wrigley
Revenue Contribution by Product – Cadbury
Sales Breakdown by Distribution Channels – Hershey

Tables
Major Brands – Wrigley
Major Brands – Cadbury
Major Brands – Hershey