TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: male razors and blades 2
Part I Definition 3
Part III Category Analysis: Male Razors and Blades 9
Market analysis (Value) (CAD ), 2004-2009 9
Market analysis (Value) (CAD ), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 13
Market Analysis (Volume), 2004-2009 15
Market Analysis (Volume), 2009-2014 16
Market share analysis 18
Distribution Chanel analysis 21
Expenditure and consumption per person 23
Part IV Macroeconomic Profile 27
Macroeconomic Indicators 27
Part V Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
Index of Figures
Chart 1: Male razors and blades, Canada, value by sector (C$m), 2004?14 11
Chart 2: Male razors and blades, Canada, market segment growth comparison, by value, 2004?14 14
Chart 3: Male razors and blades, Canada, volume by sector (units, million), 2004?14 17
Chart 4: Male razors and blades, Canada, market segment growth comparison, by volume, 2004?14 17
Chart 5: Male razors and blades, Canada, market share by value (%), 2008-2009 19
Chart 6: Male razors and blades, Canada, sales channels by value (%), 2008-2009 22
Chart 7: Annual data review process 33
Index of Tables
Data table 1: Male razors and blades category definitions 3
Data table 2: Male razors and blades sales channels 4
Data table 3: Male razors and blades, Canada, value by sector (C$m), 2004-2009 9
Data table 4: Male razors and blades, Canada, value projection by sector (C$m), 2009-2014 10
Data table 5: Male razors and blades, Canada, value by sector ($m), 2004-2009 12
Data table 6: Male razors and blades, Canada, value projection by sector ($m), 2009-2014 13
Data table 7: Male razors and blades, Canada, volume by sector (units, million), 2004-2009 15
Data table 8: Male razors and blades, Canada, volume projection by sector (units, million), 2009-2014 16
Data table 9: Male razors and blades, Canada, brand sales by value (%), 2008-2009 18
Data table 10: Male razors and blades, Canada, value by brand (C$m), 2008-2009 18
Data table 11: Male razors and blades, Canada, market share by value (%), 2008-2009 20
Data table 12: Male razors and blades, Canada, value by industry player (C$m), 2008-2009 20
Data table 13: Male razors and blades, Canada, sales channels by value (%), 2008-2009 21
Data table 14: Male razors and blades, Canada, value by sales channel (C$m), 2008-2009 21
Data table 15: Male razors and blades, Canada, spending per person (C$), 2004-2009 23
Data table 16: Male razors and blades, Canada, future spending per person (C$), 2009-2014 24
Data table 17: Male razors and blades, Canada, spending per person ($), 2004-2009 24
Data table 18: Male razors and blades, Canada, future spending per person ($), 2009-2014 25
Data table 19: Male razors and blades, Canada, consumption per person (units), 2004-2009 25
Data table 20: Male razors and blades, Canada, future consumption per person (units), 2009-2014 26
Data table 21: Canada population, by age group, 2004-2009 (millions) 27
Data table 22: Canada population projection, by age group, 2009-2014 (millions) 28
Data table 23: Canada population, by gender, 2004-2009 (millions) 28
Data table 24: Canada population projection, by gender, 2009-2014 (millions) 29
Data table 25: Canada nominal Gross Domestic Product, 2004-2009 (C$bn, nominal prices) 29
Data table 26: Canada nominal Gross Domestic Product projection, 2009-2014 (C$bn, nominal prices) 29
Data table 27: Canada real Gross Domestic Product, 2004-2009 (C$bn, 2000 prices) 30
Data table 28: Canada real Gross Domestic Product projection, 2009-2014 (C$bn, 2000 prices) 30
Data table 29: Canada real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 30
Data table 30: Canada real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 31
Data table 31: Canada consumer price index, 2004-2009 (2000=100) 31
Data table 32: Canada consumer price index, 2009-2014 (2000=100) 31