TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: sparkling wine 2
Part I Definition 3
Part III Category Analysis: Sparkling Wine 9
Market analysis (Value) (Uruguayan Peso), 2004-2009 9
Market analysis (Value) (Uruguayan Peso), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 12
Market Analysis (Volume), 2004-2009 14
Market Analysis (Volume), 2009-2014 15
Market share analysis 17
Distribution Chanel analysis 20
Expenditure and consumption per person 22
Part IV Macroeconomic Profile 25
Macroeconomic Indicators 25
Part V Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
Index of Figures
Chart 1: Sparkling wine, Uruguay, value by sector (UYUm), 2004?14 11
Chart 2: Sparkling wine, Uruguay, market segment growth comparison, by value, 2004?14 13
Chart 3: Sparkling wine, Uruguay, volume by sector (liters, million), 2004?14 16
Chart 4: Sparkling wine, Uruguay, market segment growth comparison, by volume, 2004?14 16
Chart 5: Sparkling wine, Uruguay, market share by volume (%), 2008-2009 18
Chart 6: Sparkling wine, Uruguay, sales channels by volume (%), 2008-2009 21
Chart 7: Annual data review process 31
Index of Tables
Data table 1: Sparkling wine category definitions 3
Data table 2: Sparkling wine sales channels 4
Data table 3: Sparkling wine, Uruguay, value by sector (UYUm), 2004-2009 9
Data table 4: Sparkling wine, Uruguay, value projection by sector (UYUm), 2009-2014 10
Data table 5: Sparkling wine, Uruguay, value by sector ($m), 2004-2009 12
Data table 6: Sparkling wine, Uruguay, value projection by sector ($m), 2009-2014 12
Data table 7: Sparkling wine, Uruguay, volume by sector (liters, million), 2004-2009 14
Data table 8: Sparkling wine, Uruguay, volume projection by sector (liters, million), 2009-2014 15
Data table 9: Sparkling wine, Uruguay, brand sales by volume (%), 2008-2009 17
Data table 10: Sparkling wine, Uruguay, volume by brand (liters, million), 2008-2009 17
Data table 11: Sparkling wine, Uruguay, market share by volume (%), 2008-2009 19
Data table 12: Sparkling wine, Uruguay, volume by industry player (liters, million), 2008-2009 19
Data table 13: Sparkling wine, Uruguay, sales channels by volume (%), 2008-2009 20
Data table 14: Sparkling wine, Uruguay, volume by sales channel (liters, million), 2008-2009 20
Data table 15: Sparkling wine, Uruguay, spending per person (UYU), 2004-2009 22
Data table 16: Sparkling wine, Uruguay, future spending per person (UYU), 2009-2014 22
Data table 17: Sparkling wine, Uruguay, spending per person ($), 2004-2009 23
Data table 18: Sparkling wine, Uruguay, future spending per person ($), 2009-2014 23
Data table 19: Sparkling wine, Uruguay, consumption per person (liters), 2004-2009 24
Data table 20: Sparkling wine, Uruguay, future consumption per person (liters), 2009-2014 24
Data table 21: Uruguay population, by age group, 2004-2009 (millions) 25
Data table 22: Uruguay population projection, by age group, 2009-2014 (millions) 26
Data table 23: Uruguay population, by gender, 2004-2009 (millions) 26
Data table 24: Uruguay population projection, by gender, 2009-2014 (millions) 27
Data table 25: Uruguay nominal Gross Domestic Product, 2004-2009 (UYUbn, nominal prices) 27
Data table 26: Uruguay nominal Gross Domestic Product projection, 2009-2014 (UYUbn, nominal prices) 27
Data table 27: Uruguay real Gross Domestic Product, 2004-2009 (UYUbn, 2000 prices) 28
Data table 28: Uruguay real Gross Domestic Product projection, 2009-2014 (UYUbn, 2000 prices) 28
Data table 29: Uruguay real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 28
Data table 30: Uruguay real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 29
Data table 31: Uruguay consumer price index, 2004-2009 (2000=100) 29
Data table 32: Uruguay consumer price index, 2009-2014 (2000=100) 29