Tea Industry Overview in Western Europe to 2014 (Hot Drinks)

• Publication date: May 2011

his market research report also provides data on key supply chain and reveals the main industry players in the Western Europe tea industry . Features and Benefits • Identify key industry sectors by analyzing industry size data for the tea industry • Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 2010-14 • Identify key industry players in the tea i...

his market research report also provides data on key supply chain and reveals the main industry players in the Western Europe tea industry .

Features and Benefits

• Identify key industry sectors by analyzing industry size data for the tea industry
• Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 2010-14
• Identify key industry players in the tea industry in Western Europe and design Merger and Acquisition strategies by analyzing industry share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Key Market Facts

• The tea industry in Western Europe increased at a growth rate of 3.2% between 2004 and 2009.
• The fruit/herbal tea sector led the tea industry in Western Europe in 2009, with a share of 44.8%.
• The leading player in tea industry in Western Europe is Unilever.

Key questions answered

• Which will be the fastest growing sector within the tea industry in Western Europe?
• How will the projection growth differ from the historic growth exhibited by the tea industry in Western Europe?
• Which industry player accounted for the largest share of the Western Europe tea industry in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?

Hot Drink Industry in Europe

TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: tea 2
Part I Definition 3
Geographic coverage 3
Part III Category Analysis: Tea 8
Market analysis (Value) (US Dollar), 2004-2009 8
Market analysis (Value) (US Dollar), 2009-2014 9
Market Analysis (Volume), 2004-2009 11
Market Analysis (Volume), 2009-2014 12
Company share analysis 14
Distribution Chanel analysis 17
Expenditure and consumption per person 19
Part IV Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26


Index of Figures
Chart 1: Tea, Western EUR pe, value by sector ($m), 2004?14 10
Chart 2: Tea, Western EUR pe, market segment growth comparison, by value, 2004?14 10
Chart 3: Tea, Western EUR pe, volume by sector (kg, million), 2004?14 13
Chart 4: Tea, Western EUR pe, market segment growth comparison, by volume, 2004?14 13
Chart 5: Tea, Western EUR pe, industry player share (top five firms ) by volume (%), 2008-2009 16
Chart 6: Tea, Western EUR pe, sales channels by volume (%), 2008-2009 18
Chart 7: Annual data review process 23


Index of Tables
Data table 1: Tea category definitions 3
Data table 2: Tea sales channels 4
Data table 3: Tea, Western EUR pe, value by sector ($m), 2004-2009 8
Data table 4: Tea, Western EUR pe, value projection by sector ($m), 2009-2014 9
Data table 5: Tea, Western EUR pe, volume by sector (kg, million), 2004-2009 11
Data table 6: Tea, Western EUR pe, volume projection by sector (kg, million), 2009-2014 12
Data table 7: Tea, Western EUR pe, industry player share (top 20 firms ) by volume (%), 2008-2009 14
Data table 8: Tea, Western EUR pe, volume by industry player (kg, million), 2008-2009 15
Data table 9: Tea, Western EUR pe, sales channels by volume (%), 2008-2009 17
Data table 10: Tea, Western EUR pe, volume by sales channel (kg, million), 2008-2009 17
Data table 11: Tea, Western EUR pe, spending per person ($), 2004-2009 19
Data table 12: Tea, Western EUR pe, future spending per person ($), 2009-2014 20
Data table 13: Tea, Western EUR pe, consumption per person (kg), 2004-2009 21
Data table 14: Tea, Western EUR pe, future consumption per person (kg), 2009-2014 21