Eye Make-Up Industry Overview in Taiwan to 2014 (Make-Up)

• Publication date: April 2011

his market research report also provides data on expenditure and consumption as well as key supply chain, and reveals the main industry players in the Taiwanese eye make-up industry . Features and Benefits • Identify key industry sectors by analyzing industry size data for the eye make-up industry • Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 2010-1...

his market research report also provides data on expenditure and consumption as well as key supply chain, and reveals the main industry players in the Taiwanese eye make-up industry .

Features and Benefits

• Identify key industry sectors by analyzing industry size data for the eye make-up industry
• Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 2010-14
• Identify key industry players in the eye make-up industry in Taiwan and design Merger and Acquisition strategies by analyzing industry share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Key Market Facts

• The eye make-up industry in Taiwan increased at a growth rate of 11.1% between 2004 and 2009.
• The mascara sector led the eye make-up industry in Taiwan in 2009, with a share of 44.3%.
• The leading player in eye make-up industry in Taiwan is L'Oreal S.A.

Key questions answered

• Which will be the fastest growing sector within the eye make-up industry in Taiwan?
• How will the projection growth differ from the historic growth exhibited by the eye make-up industry in Taiwan?
• Which industry player accounted for the largest share of the Taiwanese eye make-up industry in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?

Make-Up Industry in Taiwan

TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: eye make-up 2
Part I Definition 3
Part III Category Analysis: Eye Make-Up 9
Market analysis (Value) (New Taiwan Dollar), 2004-2009 9
Market analysis (Value) (New Taiwan Dollar), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 12
Market Analysis (Volume), 2004-2009 14
Market Analysis (Volume), 2009-2014 15
Market share analysis 17
Distribution Chanel analysis 22
Expenditure and consumption per person 24
Part IV Macroeconomic Profile 27
Macroeconomic Indicators 27
Part V Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36


Index of Figures
Chart 1: Eye make-up, Taiwan, value by sector (NT$m), 2004?14 11
Chart 2: Eye make-up, Taiwan, market segment growth comparison, by value, 2004?14 13
Chart 3: Eye make-up, Taiwan, volume by sector (units, million), 2004?14 16
Chart 4: Eye make-up, Taiwan, market segment growth comparison, by volume, 2004?14 16
Chart 5: Eye make-up, Taiwan, market share by value (%), 2008-2009 19
Chart 6: Eye make-up, Taiwan, sales channels by value (%), 2008-2009 23
Chart 7: Annual data review process 33


Index of Tables
Data table 1: Eye make-up category definitions 3
Data table 2: Eye make-up sales channels 4
Data table 3: Eye make-up, Taiwan, value by sector (NT$m), 2004-2009 9
Data table 4: Eye make-up, Taiwan, value projection by sector (NT$m), 2009-2014 10
Data table 5: Eye make-up, Taiwan, value by sector ($m), 2004-2009 12
Data table 6: Eye make-up, Taiwan, value projection by sector ($m), 2009-2014 12
Data table 7: Eye make-up, Taiwan, volume by sector (units, million), 2004-2009 14
Data table 8: Eye make-up, Taiwan, volume projection by sector (units, million), 2009-2014 15
Data table 9: Eye make-up, Taiwan, brand sales by value (%), 2008-2009 17
Data table 10: Eye make-up, Taiwan, value by brand (NT$m), 2008-2009 18
Data table 11: Eye make-up, Taiwan, market share by value (%), 2008-2009 20
Data table 12: Eye make-up, Taiwan, value by industry player (NT$m), 2008-2009 21
Data table 13: Eye make-up, Taiwan, sales channels by value (%), 2008-2009 22
Data table 14: Eye make-up, Taiwan, value by sales channel (NT$m), 2008-2009 22
Data table 15: Eye make-up, Taiwan, spending per person (NT$), 2004-2009 24
Data table 16: Eye make-up, Taiwan, future spending per person (NT$), 2009-2014 24
Data table 17: Eye make-up, Taiwan, spending per person ($), 2004-2009 25
Data table 18: Eye make-up, Taiwan, future spending per person ($), 2009-2014 25
Data table 19: Eye make-up, Taiwan, consumption per person (units), 2004-2009 26
Data table 20: Eye make-up, Taiwan, future consumption per person (units), 2009-2014 26
Data table 21: Taiwan population, by age group, 2004-2009 (millions) 27
Data table 22: Taiwan population projection, by age group, 2009-2014 (millions) 28
Data table 23: Taiwan population, by gender, 2004-2009 (millions) 28
Data table 24: Taiwan population projection, by gender, 2009-2014 (millions) 29
Data table 25: Taiwan nominal Gross Domestic Product, 2004-2009 (NT$bn, nominal prices) 29
Data table 26: Taiwan nominal Gross Domestic Product projection, 2009-2014 (NT$bn, nominal prices) 29
Data table 27: Taiwan real Gross Domestic Product, 2004-2009 (NT$bn, 2000 prices) 30
Data table 28: Taiwan real Gross Domestic Product projection, 2009-2014 (NT$bn, 2000 prices) 30
Data table 29: Taiwan real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 30
Data table 30: Taiwan real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 31
Data table 31: Taiwan consumer price index, 2004-2009 (2000=100) 31
Data table 32: Taiwan consumer price index, 2009-2014 (2000=100) 31