TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: facial care 2
Part I Definition 3
Part III Category Analysis: Facial Care 9
Market analysis (Value) (Pakistan Rupee), 2004-2009 9
Market analysis (Value) (Pakistan Rupee), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 13
Market Analysis (Volume), 2004-2009 15
Market Analysis (Volume), 2009-2014 16
Market share analysis 19
Distribution Chanel analysis 22
Expenditure and consumption per person 24
Part IV Macroeconomic Profile 30
Macroeconomic Indicators 30
Part V Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
Index of Figures
Chart 1: Facial care, Pakistan, value by sector (PKRm), 2004?14 11
Chart 2: Facial care, Pakistan, market segment growth comparison, by value, 2004?14 14
Chart 3: Facial care, Pakistan, volume by sector (units, million), 2004?14 17
Chart 4: Facial care, Pakistan, market segment growth comparison, by volume, 2004?14 18
Chart 5: Facial care, Pakistan, market share by value (%), 2008-2009 20
Chart 6: Facial care, Pakistan, sales channels by value (%), 2008-2009 23
Chart 7: Annual data review process 35
Index of Tables
Data table 1: Facial care category definitions 3
Data table 2: Facial care sales channels 4
Data table 3: Facial care, Pakistan, value by sector (PKRm), 2004-2009 9
Data table 4: Facial care, Pakistan, value projection by sector (PKRm), 2009-2014 10
Data table 5: Facial care, Pakistan, value by sector ($m), 2004-2009 12
Data table 6: Facial care, Pakistan, value projection by sector ($m), 2009-2014 13
Data table 7: Facial care, Pakistan, volume by sector (units, million), 2004-2009 15
Data table 8: Facial care, Pakistan, volume projection by sector (units, million), 2009-2014 16
Data table 9: Facial care, Pakistan, brand sales by value (%), 2008-2009 19
Data table 10: Facial care, Pakistan, value by brand (PKRm), 2008-2009 19
Data table 11: Facial care, Pakistan, market share by value (%), 2008-2009 21
Data table 12: Facial care, Pakistan, value by industry player (PKRm), 2008-2009 21
Data table 13: Facial care, Pakistan, sales channels by value (%), 2008-2009 22
Data table 14: Facial care, Pakistan, value by sales channel (PKRm), 2008-2009 22
Data table 15: Facial care, Pakistan, spending per person (PKR), 2004-2009 24
Data table 16: Facial care, Pakistan, future spending per person (PKR), 2009-2014 25
Data table 17: Facial care, Pakistan, spending per person ($), 2004-2009 26
Data table 18: Facial care, Pakistan, future spending per person ($), 2009-2014 27
Data table 19: Facial care, Pakistan, consumption per person (units), 2004-2009 28
Data table 20: Facial care, Pakistan, future consumption per person (units), 2009-2014 29
Data table 21: Pakistan population, by age group, 2004-2009 (millions) 30
Data table 22: Pakistan population projection, by age group, 2009-2014 (millions) 31
Data table 23: Pakistan population, by gender, 2004-2009 (millions) 31
Data table 24: Pakistan population projection, by gender, 2009-2014 (millions) 32
Data table 25: Pakistan nominal Gross Domestic Product, 2004-2009 (PKRbn, nominal prices) 32
Data table 26: Pakistan real Gross Domestic Product, 2004-2009 (PKRbn, 2000 prices) 32
Data table 27: Pakistan real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 33
Data table 28: Pakistan consumer price index, 2004-2009 (2000=100) 33