TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: other baby foods 2
Part I Definition 3
Part III Category Analysis: Other Baby Foods 9
Market analysis (Value) (Rand), 2003?08 9
Market analysis (Value) (Rand), 2008?13 10
Market analysis (Value) (USD ), 2003?08 12
Market analysis (Value) (USD ), 2008?13 12
Market Analysis (Volume), 2003?08 14
Market Analysis (Volume), 2008?13 15
Market share analysis 17
Distribution Chanel analysis 19
Expenditure and consumption per person 21
Part IV Macroeconomic Profile 24
Macroeconomic indicators 24
Part V Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
Index of Figures
Chart 1: Other baby foods, South Africa, value by sector (ZARm), 2003?13 11
Chart 2: Other baby foods, South Africa, market segment growth comparison, by value, 2003?13 13
Chart 3: Other baby foods, South Africa, volume by sector (kg, million), 2003?13 16
Chart 4: Other baby foods, South Africa, market segment growth comparison, by volume, 2003?13 16
Chart 5: Other baby foods, South Africa, sales channels by value (%), 2007?08 20
Chart 6: Annual data review process 30
Index of Tables
Data table 1: Other Baby Foods category definitions 3
Data table 2: Other Baby Foods sales channels 4
Data table 3: Other baby foods, South Africa, value by sector (ZARm), 2003?08 9
Data table 4: Other baby foods, South Africa, value projection by sector (ZARm), 2008?13 10
Data table 5: Other baby foods, South Africa, value by sector ($m), 2003?08 12
Data table 6: Other baby foods, South Africa, value projection by sector ($m), 2008?13 12
Data table 7: Other baby foods, South Africa, volume by sector (kg, million), 2003?08 14
Data table 8: Other baby foods, South Africa, volume projection by sector (kg, million), 2008?13 15
Data table 9: Other baby foods, South Africa, brand sales by value (%), 2007?08 17
Data table 10: Other baby foods, South Africa, value by brand (ZARm), 2007?08 17
Data table 11: Other baby foods, South Africa, market share by value (%), 2007?08 18
Data table 12: Other baby foods, South Africa, value by industry player (ZARm), 2007?08 18
Data table 13: Other baby foods, South Africa, sales channels by value (%), 2007?08 19
Data table 14: Other baby foods, South Africa, value by sales channel (ZARm), 2007?08 19
Data table 15: Other baby foods, South Africa, spending per person (ZAR), 2003?08 21
Data table 16: Other baby foods, South Africa, future spending per person (ZAR), 2008?13 21
Data table 17: Other baby foods, South Africa, spending per person ($), 2003?08 22
Data table 18: Other baby foods, South Africa, future spending per person ($), 2008?13 22
Data table 19: Other baby foods, South Africa, consumption per person (kg), 2003?08 23
Data table 20: Other baby foods, South Africa, future consumption per person (kg), 2008?13 23
Data table 21: South Africa population, by age group, 2003?08 (millions) 24
Data table 22: South Africa population projection, by age group, 2008?13 (millions) 25
Data table 23: South Africa population, by gender, 2003?08 (millions) 25
Data table 24: South Africa population projection, by gender, 2008?13 (millions) 26
Data table 25: South Africa nominal Gross Domestic Product, 2003?08 (ZARbn, nominal prices) 26
Data table 26: South Africa nominal Gross Domestic Product projection, 2008?13 (ZARbn, nominal prices) 26
Data table 27: South Africa real Gross Domestic Product, 2003?08 (ZARbn, 2000 prices) 27
Data table 28: South Africa real Gross Domestic Product projection, 2008?13 (ZARbn, 2000 prices) 27
Data table 29: South Africa real Gross Domestic Product, 2003?08 ($bn, 2000 prices) 27
Data table 30: South Africa real Gross Domestic Product projection, 2008?13 ($bn, 2000 prices) 28
Data table 31: South Africa consumer price index, 2003?08 (2000=100) 28
Data table 32: South Africa consumer price index, 2008?13 (2000=100) 28