his market research report also provides data on expenditure and consumption as well as key supply chain, and reveals the main industry players in the Spanish rum industry .

Features and Benefits

• Identify key industry sectors by analyzing industry size data (value & volume) for segments
• Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 2010-14
• Identify key industry players in the rum industry in Spain and design Merger and Acquisition strategies by analyzing industry share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Key Market Facts

• The rum industry in Spain increased at a growth rate of 7.2% between 2004 and 2009.
• The dark rum category led the rum industry in Spain in 2009, with a share of 79.8%.
• Leading player in rum industry in Spain is Bacardi Limited.

Key questions answered

• Which will be the fastest growing sector within the rum industry in Spain?
• How will the projection growth differ from the historic growth exhibited by the rum industry in Spain?
• Which industry player accounted for the largest share of the Spanish rum industry in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?

Table Of Contents

TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: rum 2
Part I Definition 3
Part III Category Analysis: Rum 9
Market analysis (Value) (EUR ), 2004-2009 9
Market analysis (Value) (EUR ), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 12
Market Analysis (Volume), 2004-2009 14
Market Analysis (Volume), 2009-2014 15
Market share analysis 17
Distribution Chanel analysis 20
Expenditure and consumption per person 22
Part IV Macroeconomic Profile 25
Macroeconomic Indicators 25
Part V Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34


Index of Figures
Chart 1: Rum, Spain, value by sector (€m), 2004?14 11
Chart 2: Rum, Spain, market segment growth comparison, by value, 2004?14 13
Chart 3: Rum, Spain, volume by sector (liters, million), 2004?14 16
Chart 4: Rum, Spain, market segment growth comparison, by volume, 2004?14 16
Chart 5: Rum, Spain, market share by volume (%), 2008-2009 18
Chart 6: Rum, Spain, sales channels by volume (%), 2008-2009 21
Chart 7: Annual data review process 31


Index of Tables
Data table 1: Rum category definitions 3
Data table 2: Rum sales channels 4
Data table 3: Rum, Spain, value by sector (€m), 2004-2009 9
Data table 4: Rum, Spain, value projection by sector (€m), 2009-2014 10
Data table 5: Rum, Spain, value by sector ($m), 2004-2009 12
Data table 6: Rum, Spain, value projection by sector ($m), 2009-2014 12
Data table 7: Rum, Spain, volume by sector (liters, million), 2004-2009 14
Data table 8: Rum, Spain, volume projection by sector (liters, million), 2009-2014 15
Data table 9: Rum, Spain, brand sales by volume (%), 2008-2009 17
Data table 10: Rum, Spain, volume by brand (liters, million), 2008-2009 17
Data table 11: Rum, Spain, market share by volume (%), 2008-2009 19
Data table 12: Rum, Spain, volume by industry player (liters, million), 2008-2009 19
Data table 13: Rum, Spain, sales channels by volume (%), 2008-2009 20
Data table 14: Rum, Spain, volume by sales channel (liters, million), 2008-2009 20
Data table 15: Rum, Spain, spending per person (€), 2004-2009 22
Data table 16: Rum, Spain, future spending per person (€), 2009-2014 22
Data table 17: Rum, Spain, spending per person ($), 2004-2009 23
Data table 18: Rum, Spain, future spending per person ($), 2009-2014 23
Data table 19: Rum, Spain, consumption per person (liters), 2004-2009 24
Data table 20: Rum, Spain, future consumption per person (liters), 2009-2014 24
Data table 21: Spain population, by age group, 2004-2009 (millions) 25
Data table 22: Spain population projection, by age group, 2009-2014 (millions) 26
Data table 23: Spain population, by gender, 2004-2009 (millions) 26
Data table 24: Spain population projection, by gender, 2009-2014 (millions) 27
Data table 25: Spain nominal Gross Domestic Product, 2004-2009 (€bn, nominal prices) 27
Data table 26: Spain nominal Gross Domestic Product projection, 2009-2014 (€bn, nominal prices) 27
Data table 27: Spain real Gross Domestic Product, 2004-2009 (€bn, 2000 prices) 28
Data table 28: Spain real Gross Domestic Product projection, 2009-2014 (€bn, 2000 prices) 28
Data table 29: Spain real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 28
Data table 30: Spain real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 29
Data table 31: Spain consumer price index, 2004-2009 (2000=100) 29
Data table 32: Spain consumer price index, 2009-2014 (2000=100) 29

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