Toothpaste Industry Overview in Latin America to 2014 (Oral Hygiene)

• Publication date: March 2011

his market research report also provides data on expenditure and consumption as well as key supply chain, and reveals the main industry players in the Latin America toothpaste industry . Features and Benefits • Identify key industry sectors by analyzing industry size data (value & volume) for segments • Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 20...

his market research report also provides data on expenditure and consumption as well as key supply chain, and reveals the main industry players in the Latin America toothpaste industry .

Features and Benefits

• Identify key industry sectors by analyzing industry size data (value & volume) for segments
• Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 2010-14
• Identify key industry players in the toothpaste industry in Latin America and design Merger and Acquisition strategies by analyzing industry share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Key Market Facts

• The toothpaste industry in Latin America increased at a growth rate of 4.6% between 2004 and 2009.
• The standard category led the toothpaste industry in Latin America in 2009, with a share of 48%.
• Leading player in toothpaste industry in Latin America is Colgate-Palmolive Firms .

Key questions answered

• Which will be the fastest growing sector within the toothpaste industry in Latin America?
• How will the projection growth differ from the historic growth exhibited by the toothpaste industry in Latin America?
• Which industry player accounted for the largest share of the Latin America toothpaste industry in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?

Oral Care Products Industry in South America

TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: toothpaste 2
Part I Definition 3
Geographic coverage 3
Part III Category Analysis: Toothpaste 8
Market analysis (Value) (US Dollar), 2004-2009 8
Market analysis (Value) (US Dollar), 2009-2014 9
Market Analysis (Volume), 2004-2009 11
Market Analysis (Volume), 2009-2014 12
Company share analysis 14
Distribution Chanel analysis 17
Expenditure and consumption per person 19
Part IV Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25


Index of Figures
Chart 1: Toothpaste, Latin America, value by sector ($m), 2004?14 10
Chart 2: Toothpaste, Latin America, market segment growth comparison, by value, 2004?14 10
Chart 3: Toothpaste, Latin America, volume by sector (units, million), 2004?14 13
Chart 4: Toothpaste, Latin America, market segment growth comparison, by volume, 2004?14 13
Chart 5: Toothpaste, Latin America, market share by value (%), 2008-2009 16
Chart 6: Toothpaste, Latin America, sales channels by value (%), 2008-2009 18
Chart 7: Annual data review process 22


Index of Tables
Data table 1: Toothpaste category definitions 3
Data table 2: Toothpaste sales channels 4
Data table 3: Toothpaste, Latin America, value by sector ($m), 2004-2009 8
Data table 4: Toothpaste, Latin America, value projection by sector ($m), 2009-2014 9
Data table 5: Toothpaste, Latin America, volume by sector (units, million), 2004-2009 11
Data table 6: Toothpaste, Latin America, volume projection by sector (units, million), 2009-2014 12
Data table 7: Toothpaste, Latin America, market share by value (%), 2008-2009 14
Data table 8: Toothpaste, Latin America, value by industry player ($m), 2008-2009 15
Data table 9: Toothpaste, Latin America, sales channels by value (%), 2008-2009 17
Data table 10: Toothpaste, Latin America, value by sales channel ($m), 2008-2009 17
Data table 11: Toothpaste, Latin America, spending per person ($), 2004-2009 19
Data table 12: Toothpaste, Latin America, future spending per person ($), 2009-2014 19
Data table 13: Toothpaste, Latin America, consumption per person (units), 2004-2009 20
Data table 14: Toothpaste, Latin America, future consumption per person (units), 2009-2014 20