TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: toothpaste 2
Part I Definition 3
Part III Category Analysis: Toothpaste 9
Market analysis (Value) (Israeli New Shekel), 2004-2009 9
Market analysis (Value) (Israeli New Shekel), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 13
Market Analysis (Volume), 2004-2009 14
Market Analysis (Volume), 2009-2014 15
Market share analysis 17
Distribution Chanel analysis 20
Expenditure and consumption per person 22
Part IV Macroeconomic Profile 25
Macroeconomic Indicators 25
Part V Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
Index of Figures
Chart 1: Toothpaste, Israel, value by sector (ILSm), 2004?14 11
Chart 2: Toothpaste, Israel, market segment growth comparison, by value, 2004?14 13
Chart 3: Toothpaste, Israel, volume by sector (units, million), 2004?14 16
Chart 4: Toothpaste, Israel, market segment growth comparison, by volume, 2004?14 16
Chart 5: Toothpaste, Israel, market share by value (%), 2008-2009 18
Chart 6: Toothpaste, Israel, sales channels by value (%), 2008-2009 21
Chart 7: Annual data review process 31
Index of Tables
Data table 1: Toothpaste category definitions 3
Data table 2: Toothpaste sales channels 4
Data table 3: Toothpaste, Israel, value by sector (ILSm), 2004-2009 9
Data table 4: Toothpaste, Israel, value projection by sector (ILSm), 2009-2014 10
Data table 5: Toothpaste, Israel, value by sector ($m), 2004-2009 12
Data table 6: Toothpaste, Israel, value projection by sector ($m), 2009-2014 13
Data table 7: Toothpaste, Israel, volume by sector (units, million), 2004-2009 14
Data table 8: Toothpaste, Israel, volume projection by sector (units, million), 2009-2014 15
Data table 9: Toothpaste, Israel, brand sales by value (%), 2008-2009 17
Data table 10: Toothpaste, Israel, value by brand (ILSm), 2008-2009 17
Data table 11: Toothpaste, Israel, market share by value (%), 2008-2009 19
Data table 12: Toothpaste, Israel, value by industry player (ILSm), 2008-2009 19
Data table 13: Toothpaste, Israel, sales channels by value (%), 2008-2009 20
Data table 14: Toothpaste, Israel, value by sales channel (ILSm), 2008-2009 20
Data table 15: Toothpaste, Israel, spending per person (ILS), 2004-2009 22
Data table 16: Toothpaste, Israel, future spending per person (ILS), 2009-2014 22
Data table 17: Toothpaste, Israel, spending per person ($), 2004-2009 23
Data table 18: Toothpaste, Israel, future spending per person ($), 2009-2014 23
Data table 19: Toothpaste, Israel, consumption per person (units), 2004-2009 24
Data table 20: Toothpaste, Israel, future consumption per person (units), 2009-2014 24
Data table 21: Israel population, by age group, 2004-2009 (millions) 25
Data table 22: Israel population projection, by age group, 2009-2014 (millions) 26
Data table 23: Israel population, by gender, 2004-2009 (millions) 26
Data table 24: Israel population projection, by gender, 2009-2014 (millions) 27
Data table 25: Israel nominal Gross Domestic Product, 2004-2009 (ILSbn, nominal prices) 27
Data table 26: Israel nominal Gross Domestic Product projection, 2009-2014 (ILSbn, nominal prices) 27
Data table 27: Israel real Gross Domestic Product, 2004-2009 (ILSbn, 2000 prices) 28
Data table 28: Israel real Gross Domestic Product projection, 2009-2014 (ILSbn, 2000 prices) 28
Data table 29: Israel real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 28
Data table 30: Israel real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 29
Data table 31: Israel consumer price index, 2004-2009 (2000=100) 29
Data table 32: Israel consumer price index, 2009-2014 (2000=100) 29