his market research report also provides data on key supply chain and reveals the main industry players in the US topical otc medicines industry .

Features and Benefits

• Identify key industry sectors by analyzing industry size data on value for segments
• Design business strategies by gaining insight into quantitative industry trends over 2004-09 and expectations for 2010-14
• Identify key industry players in the topical otc medicines industry in the US and design Merger and Acquisition strategies by analyzing industry share data

Key Market Facts

•The topical otc medicines industry in the US increased at a growth rate of 2% between 2004 and 2009.
• The anesthetic products category led the topical otc medicines industry in the US in 2009, with a share of 46.9%.

Key questions answered

• Which will be the fastest growing sector within the topical otc medicines industry in the US?
• How will the projection growth differ from the historic growth exhibited by the topical otc medicines industry in the US?
• Which industry player accounted for the largest share of the US topical otc medicines industry in 2009?

Table Of Contents

TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: topical OTC medicines 2
Part I Definition 3
Part III Category Analysis: Topical OTC Medicines 8
Market analysis (Value) (US Dollar), 2004-2009 8
Market analysis (Value) (US Dollar), 2009-2014 9
Market share analysis 11
Distribution Chanel analysis 13
Part IV Macroeconomic Profile 15
Macroeconomic Indicators 15
Part V Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24


Index of Figures
Chart 1: Topical OTC medicines, US, value by sector ($m), 2004?14 10
Chart 2: Topical OTC medicines, US, market segment growth comparison, by value, 2004?14 10
Chart 3: Topical OTC medicines, US, sales channels by value (%), 2008-2009 14
Chart 4: Annual data review process 21


Index of Tables
Data table 1: Topical OTC medicines category definitions 3
Data table 2: Topical OTC medicines sales channels 4
Data table 3: Topical OTC medicines, US, value by sector ($m), 2004-2009 8
Data table 4: Topical OTC medicines, US, value projection by sector ($m), 2009-2014 9
Data table 5: Topical OTC medicines, US, brand sales by value (%), 2008-2009 11
Data table 6: Topical OTC medicines, US, value by brand ($m), 2008-2009 11
Data table 7: Topical OTC medicines, US, market share by value (%), 2008-2009 12
Data table 8: Topical OTC medicines, US, value by industry player ($m), 2008-2009 12
Data table 9: Topical OTC medicines, US, sales channels by value (%), 2008-2009 13
Data table 10: Topical OTC medicines, US, value by sales channel ($m), 2008-2009 13
Data table 11: US population, by age group, 2004-2009 (millions) 15
Data table 12: US population projection, by age group, 2009-2014 (millions) 16
Data table 13: US population, by gender, 2004-2009 (millions) 16
Data table 14: US population projection, by gender, 2009-2014 (millions) 17
Data table 15: US nominal Gross Domestic Product, 2004-2009 ($bn, nominal prices) 17
Data table 16: US nominal Gross Domestic Product projection, 2009-2014 ($bn, nominal prices) 17
Data table 17: US real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 18
Data table 18: US real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 18
Data table 19: US consumer price index, 2004-2009 (2000=100) 19
Data table 20: US consumer price index, 2009-2014 (2000=100) 19

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