Chapter 1 Summary 2
Market overview : baby drinks 2
Market value 2
Market value projection 2
Market volume 2
Market volume projection 2
Market sector ation 2
Market share 2
Summary category level: baby juice 3
Market value 3
Market value projection 3
Market volume 3
Market volume projection 3
Market sector ation 3
Market share 3
Summary category level: infant formula 4
Market value 4
Market value projection 4
Market volume 4
Market volume projection 4
Market sector ation 4
Market share 4
Part I Introduction 5
What's included this report? 5
How to use this report 5
Market definition 6
TABLE OF CONTENTS 9
Index of Figures 10
Index of Tables 11
Part III Industry Overview 12
Market analysis (Value) (Mexican Peso), 2004-2009 12
Market analysis (Value) (Mexican Peso), 2009-2014 13
Market analysis (Value) (USD ), 2004-2009 14
Market analysis (Value) (USD ), 2009-2014 14
Market Analysis (Volume), 2004-2009 16
Market Analysis (Volume), 2009-2014 17
Market share analysis 19
Distribution Chanel analysis 22
Expenditure and consumption per person 24
Part IV Leading Firms Profiles 27
Nestlé SA 27
Bristol-Myers Squibb Firms 30
Part V Category Analysis: Baby Juice 32
Market analysis (Value) (Mexican Peso), 2004-2009 32
Market analysis (Value) (Mexican Peso), 2009-2014 33
Market analysis (Value) (USD ), 2004-2009 35
Market analysis (Value) (USD ), 2009-2014 35
Market Analysis (Volume), 2004-2009 37
Market Analysis (Volume), 2009-2014 38
Market share analysis 40
Distribution Chanel analysis 43
Expenditure and consumption per person 45
Part VI Category Analysis: Infant Formula 48
Market analysis (Value) (Mexican Peso), 2004-2009 48
Market analysis (Value) (Mexican Peso), 2009-2014 49
Market analysis (Value) (USD ), 2004-2009 51
Market analysis (Value) (USD ), 2009-2014 51
Market Analysis (Volume), 2004-2009 53
Market Analysis (Volume), 2009-2014 54
Market share analysis 56
Distribution Chanel analysis 59
Expenditure and consumption per person 61
Part VII Country Comparison 64
Value 64
Volume 68
Market share 72
Part VIII Macroeconomic Profile 73
Macroeconomic Indicators 73
Part IX Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Part X Appendix 83
Future readings 83
How to contact experts in your market 83
Disclaimer 83
Index of Tables
Data table 1: Baby drinks category definitions 7
Data table 2: Baby drinks sales channels 8
Data table 3: Mexico, baby drinks, value by segment (MXNm), 2004-2009 12
Data table 4: Mexico, baby drinks, value projection by category (MXNm), 2009-2014 13
Data table 5: Mexico, baby drinks, value by segment ($m), 2004-2009 14
Data table 6: Mexico, baby drinks, value projection by category ($m), 2009-2014 14
Data table 7: Mexico, baby drinks, volume by market segment (kg/liters, million), 2004-2009 16
Data table 8: Mexico, baby drinks, volume projection by category (kg/liters, million), 2009-2014 17
Data table 9: Mexico, baby drinks, brand sales by value (%), 2008-2009 19
Data table 10: Mexico, baby drinks, value by brand (MXNm), 2008-2009 19
Data table 11: Mexico, baby drinks, market share by value (%), 2008-2009 21
Data table 12: Mexico, baby drinks, value by industry player (MXNm), 2008-2009 21
Data table 13: Mexico, baby drinks, sales channels by value (%), 2008-2009 22
Data table 14: Mexico, baby drinks, value by sales channel (MXNm), 2008-2009 22
Data table 15: Mexico, baby drinks, spending per person (MXN), 2004-2009 24
Data table 16: Mexico, baby drinks, future spending per person (MXN), 2009-2014 24
Data table 17: Mexico, baby drinks, spending per person ($), 2004-2009 25
Data table 18: Mexico, baby drinks, future spending per person ($), 2009-2014 25
Data table 19: Mexico, baby drinks, consumption per person (kg/liters), 2004-2009 26
Data table 20: Mexico, baby drinks, future consumption per person (kg/liters), 2009-2014 26
Data table 21: Nestlé SA key facts 27
Data table 22: Bristol-Myers Squibb Firms key facts 30
Data table 23: Mexico, baby juice, value by sector (MXNm), 2004-2009 32
Data table 24: Mexico, baby juice, value projection by sector (MXNm), 2009-2014 33
Data table 25: Mexico, baby juice, value by sector ($m), 2004-2009 35
Data table 26: Mexico, baby juice, value projection by sector ($m), 2009-2014 35
Data table 27: Mexico, baby juice, volume by sector (liters, million), 2004-2009 37
Data table 28: Mexico, baby juice, volume projection by sector (liters, million), 2009-2014 38
Data table 29: Mexico, baby juice, brand sales by value (%), 2008-2009 40
Data table 30: Mexico, baby juice, value by brand (MXNm), 2008-2009 41
Data table 31: Mexico, baby juice, market share by value (%), 2008-2009 42
Data table 32: Mexico, baby juice, value by industry player (MXNm), 2008-2009 42
Data table 33: Mexico, baby juice, sales channels by value (%), 2008-2009 43
Data table 34: Mexico, baby juice, value by sales channel (MXNm), 2008-2009 43
Data table 35: Mexico, baby juice, spending per person (MXN), 2004-2009 45
Data table 36: Mexico, baby juice, future spending per person (MXN), 2009-2014 45
Data table 37: Mexico, baby juice, spending per person ($), 2004-2009 46
Data table 38: Mexico, baby juice, future spending per person ($), 2009-2014 46
Data table 39: Mexico, baby juice, consumption per person (liters), 2004-2009 47
Data table 40: Mexico, baby juice, future consumption per person (liters), 2009-2014 47
Data table 41: Mexico, infant formula, value by sector (MXNm), 2004-2009 48
Data table 42: Mexico, infant formula, value projection by sector (MXNm), 2009-2014 49
Data table 43: Mexico, infant formula, value by sector ($m), 2004-2009 51
Data table 44: Mexico, infant formula, value projection by sector ($m), 2009-2014 51
Data table 45: Mexico, infant formula, volume by sector (kg, million), 2004-2009 53
Data table 46: Mexico, infant formula, volume projection by sector (kg, million), 2009-2014 54
Data table 47: Mexico, infant formula, brand sales by value (%), 2008-2009 56
Data table 48: Mexico, infant formula, value by brand (MXNm), 2008-2009 56
Data table 49: Mexico, infant formula, market share by value (%), 2008-2009 58
Data table 50: Mexico, infant formula, value by industry player (MXNm), 2008-2009 58
Data table 51: Mexico, infant formula, sales channels by value (%), 2008-2009 59
Data table 52: Mexico, infant formula, value by sales channel (MXNm), 2008-2009 59
Data table 53: Mexico, infant formula, spending per person (MXN), 2004-2009 61
Data table 54: Mexico, infant formula, future spending per person (MXN), 2009-2014 61
Data table 55: Mexico, infant formula, spending per person ($), 2004-2009 62
Data table 56: Mexico, infant formula, future spending per person ($), 2009-2014 62
Data table 57: Mexico, infant formula, consumption per person (kg), 2004-2009 63
Data table 58: Mexico, infant formula, future consumption per person (kg), 2009-2014 63
Data table 59: Global baby drinks market sales, 2009 64
Data table 60: Global baby drinks industry split (value terms ($m), 2009), top five countries 67
Data table 61: Global baby drinks industry volume, 2009 68
Data table 62: Global baby drinks industry split (volume terms, 2009), top five countries 71
Data table 63: Leading players, top five countries 72
Data table 64: Mexico population, by age group, 2004-2009 (millions) 73
Data table 65: Mexico population projection, by age group, 2009-2014 (millions) 74
Data table 66: Mexico population, by gender, 2004-2009 (millions) 74
Data table 67: Mexico population projection, by gender, 2009-2014 (millions) 75
Data table 68: Mexico nominal Gross Domestic Product, 2004-2009 (MXNbn, nominal prices) 75
Data table 69: Mexico nominal Gross Domestic Product projection, 2009-2014 (MXNbn, nominal prices) 75
Data table 70: Mexico real Gross Domestic Product, 2004-2009 (MXNbn, 2000 prices) 76
Data table 71: Mexico real Gross Domestic Product projection, 2009-2014 (MXNbn, 2000 prices) 76
Data table 72: Mexico real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 76
Data table 73: Mexico real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 77
Data table 74: Mexico consumer price index, 2004-2009 (2000=100) 77
Data table 75: Mexico consumer price index, 2009-2014 (2000=100) 77
Index of Figures
Chart 1: Mexico, baby drinks, value by segment (MXNm), 2004?14 13
Chart 2: Mexico, baby drinks, market segment growth comparison, by value, 2004?14 15
Chart 3: Mexico, baby drinks, volume by market segment (kg/liters, million), 2004?14 18
Chart 4: Mexico, baby drinks, market segment growth comparison, by volume, 2004?14 18
Chart 5: Mexico, baby drinks, market share by value (%), 2008-2009 20
Chart 6: Mexico, baby drinks, sales channels by value (%), 2008-2009 23
Chart 7: Mexico, baby juice, value by sector (MXNm), 2004?14 34
Chart 8: Mexico, baby juice, market segment growth comparison, by value, 2004?14 36
Chart 9: Mexico, baby juice, volume by sector (liters, million), 2004?14 39
Chart 10: Mexico, baby juice, market segment growth comparison, by volume, 2004?14 39
Chart 11: Mexico, baby juice, sales channels by value (%), 2008-2009 44
Chart 12: Mexico, infant formula, value by sector (MXNm), 2004?14 50
Chart 13: Mexico, infant formula, market segment growth comparison, by value, 2004?14 52
Chart 14: Mexico, infant formula, volume by sector (kg, million), 2004?14 55
Chart 15: Mexico, infant formula, market segment growth comparison, by volume, 2004?14 55
Chart 16: Mexico, infant formula, market share by value (%), 2008-2009 57
Chart 17: Mexico, infant formula, sales channels by value (%), 2008-2009 60
Chart 18: Global baby drinks industry split (value terms, 2009), top five countries 65
Chart 19: Global baby drinks market sales, 2004-09, top five countries 67
Chart 20: Global baby drinks industry split (volume terms, 2009), top five countries 69
Chart 21: Global baby drinks industry volume, 2004-09, top five countries 71
Chart 22: Annual data review process 79