Oral Hygiene Market Overview in the Group of Eight (G8) Countries- Industry Trends and Market Forecasts to 2014

• Publication date: April 2011

About This Report This market research report analyses major developments of the oral hygiene industry in the eight nations of the northern hemisphere: Canada, France, Germany, Italy, Japan, Russia, the UK, and the US. The report provides details figures on industry value and volume by market segments ; industry player and brand shares; supply chain ; and expenditure and consumption per person for the passed and future periods ....

About This Report

This market research report analyses major developments of the oral hygiene industry in the eight nations of the northern hemisphere: Canada, France, Germany, Italy, Japan, Russia, the UK, and the US. The report provides details figures on industry value and volume by market segments ; industry player and brand shares; supply chain ; and expenditure and consumption per person for the passed and future periods .

What's In This Report


* Contains information on five segments : toothpaste, toothbrushes, mouthwash, denture care and dental floss


* Industry and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and projection (2010-14) data


* Sector level market shares as well as distribution channel market shares

Key Market Facts


* Russia was the fastest growing country with a CAGR of 6.6% over the 2004-09 period.


* The US oral hygiene industry has generated largest sales in 2009 among the G8 nations.

Why Should You Buy This Report?


* Indentify new business opportunities by understanding the quantitative trends within the oral hygiene industry in the eight nations of the northern hemisphere


* Identify major competitors within the oral hygiene industry in the group of eight (G8) countries to plan lucrative Merger and Acquisition, partnerships and agreements

Oral Care Products Industry in North America

Chapter 1 Summary 2
Market overview : Canada 2
Market value 2
Market value projection 2
Market volume 2
Market volume projection 2
Market sector ation 2
Market share 2
Market overview : France 3
Market value 3
Market value projection 3
Market volume 3
Market volume projection 3
Market sector ation 3
Market share 3
Market overview : Germany 4
Market value 4
Market value projection 4
Market volume 4
Market volume projection 4
Market sector ation 4
Market share 4
Market overview : Italy 5
Market value 5
Market value projection 5
Market volume 5
Market volume projection 5
Market sector ation 5
Market share 5
Market overview : Japan 6
Market value 6
Market value projection 6
Market volume 6
Market volume projection 6
Market sector ation 6
Market share 6
Market overview : Russia 7
Market value 7
Market value projection 7
Market volume 7
Market volume projection 7
Market sector ation 7
Market share 7
Market overview : UK 8
Market value 8
Market value projection 8
Market volume 8
Market volume projection 8
Market sector ation 8
Market share 8
Market overview : US 9
Market value 9
Market value projection 9
Market volume 9
Market volume projection 9
Market sector ation 9
Market share 9
Part I Introduction 10
What's included this report? 10
How to use this report 10
Market definition 11

TABLE OF CONTENTS 14

Index of Figures 15

Index of Tables 16
Part III Overview 17
G8 oral hygiene industry, value assessement 17
G8 oral hygiene industry, volume assessement 22
Part IV Canada 27
Market analysis (Value) (CAD ), 2004-2009 27
Market analysis (Value) (CAD ), 2009-2014 28
Market analysis (Value) (USD ), 2004-2009 30
Market analysis (Value) (USD ), 2009-2014 31
Market Analysis (Volume), 2004-2009 33
Market Analysis (Volume), 2009-2014 34
Market share analysis 36
Distribution Chanel analysis 41
Expenditure and consumption per person 43
Part V France 47
Market analysis (Value) (EUR ), 2004-2009 47
Market analysis (Value) (EUR ), 2009-2014 48
Market analysis (Value) (USD ), 2004-2009 50
Market analysis (Value) (USD ), 2009-2014 51
Market Analysis (Volume), 2004-2009 53
Market Analysis (Volume), 2009-2014 54
Market share analysis 57
Distribution Chanel analysis 64
Expenditure and consumption per person 66
Part VI Germany 70
Market analysis (Value) (EUR ), 2004-2009 70
Market analysis (Value) (EUR ), 2009-2014 71
Market analysis (Value) (USD ), 2004-2009 73
Market analysis (Value) (USD ), 2009-2014 74
Market Analysis (Volume), 2004-2009 76
Market Analysis (Volume), 2009-2014 77
Market share analysis 80
Distribution Chanel analysis 87
Expenditure and consumption per person 89
Part VII Italy 93
Market analysis (Value) (EUR ), 2004-2009 93
Market analysis (Value) (EUR ), 2009-2014 94
Market analysis (Value) (USD ), 2004-2009 96
Market analysis (Value) (USD ), 2009-2014 97
Market Analysis (Volume), 2004-2009 99
Market Analysis (Volume), 2009-2014 100
Market share analysis 103
Distribution Chanel analysis 110
Expenditure and consumption per person 112
Part VIII Japan 116
Market analysis (Value) (Japanese Yen), 2004-2009 116
Market analysis (Value) (Japanese Yen), 2009-2014 117
Market analysis (Value) (USD ), 2004-2009 119
Market analysis (Value) (USD ), 2009-2014 120
Market Analysis (Volume), 2004-2009 122
Market Analysis (Volume), 2009-2014 123
Market share analysis 125
Distribution Chanel analysis 132
Expenditure and consumption per person 134
Part IX Russia 138
Market analysis (Value) (Russian Ruble), 2004-2009 138
Market analysis (Value) (Russian Ruble), 2009-2014 139
Market analysis (Value) (USD ), 2004-2009 141
Market analysis (Value) (USD ), 2009-2014 142
Market Analysis (Volume), 2004-2009 144
Market Analysis (Volume), 2009-2014 145
Market share analysis 147
Distribution Chanel analysis 154
Expenditure and consumption per person 156
Part X UK 160
Market analysis (Value) (Pound Sterling), 2004-2009 160
Market analysis (Value) (Pound Sterling), 2009-2014 161
Market analysis (Value) (USD ), 2004-2009 163
Market analysis (Value) (USD ), 2009-2014 164
Market Analysis (Volume), 2004-2009 166
Market Analysis (Volume), 2009-2014 167
Market share analysis 169
Distribution Chanel analysis 176
Expenditure and consumption per person 178
Part XI US 182
Market analysis (Value) (US Dollar), 2004-2009 182
Market analysis (Value) (US Dollar), 2009-2014 183
Market Analysis (Volume), 2004-2009 185
Market Analysis (Volume), 2009-2014 186
Market share analysis 188
Distribution Chanel analysis 195
Expenditure and consumption per person 197
Part XII Research Methodology 200
Methodology overview 200
Secondary research 201
Market modeling 202
Creating an initial data model 202
Revising the initial data model 202
Creating a final estimate 203
Creating demographic value splits 203
Primary research 203
Data finalization 204
Ongoing research 204
Part XIII Appendix 205
Future readings 205
How to contact experts in your market 205
Disclaimer 205

Index of Tables
Data table 1: Oral hygiene category definitions 12
Data table 2: Oral hygiene sales channels 13
Data table 3: Oral hygiene industry, G8, value ($m), 2004?14 18
Data table 4: Oral hygiene industry, G8, value ($m), 2004-2009 19
Data table 5: Oral hygiene industry, G8, value ($m), 2009-2014 20
Data table 6: Oral hygiene industry, G8, volume (units, million), 2004?14 23
Data table 7: Oral hygiene industry, G8, volume (units, million), 2004-2009 24
Data table 8: Oral hygiene industry, G8, volume (units, million), 2009-14 25
Data table 9: Oral hygiene, Canada, value by segment (C$m), 2004-2009 27
Data table 10: Oral hygiene, Canada, value projection by category (C$m), 2009-2014 28
Data table 11: Oral hygiene, Canada, value by segment ($m), 2004-2009 30
Data table 12: Oral hygiene, Canada, value projection by category ($m), 2009-2014 31
Data table 13: Oral hygiene, Canada, volume by market segment (units, million), 2004-2009 33
Data table 14: Oral hygiene, Canada, volume projection by category (units, million), 2009-2014 34
Data table 15: Oral hygiene, Canada, brand sales by value (%), 2008-2009 36
Data table 16: Oral hygiene, Canada, value by brand (C$m), 2008-2009 37
Data table 17: Oral hygiene, Canada, market share by value (%), 2008-2009 39
Data table 18: Oral hygiene, Canada, value by industry player (C$m), 2008-2009 40
Data table 19: Oral hygiene, Canada, sales channels by value (%), 2008-2009 41
Data table 20: Oral hygiene, Canada, value by sales channel (C$m), 2008-2009 41
Data table 21: Oral hygiene, Canada, spending per person (C$), 2004-2009 43
Data table 22: Oral hygiene, Canada, future spending per person (C$), 2009-2014 44
Data table 23: Oral hygiene, Canada, spending per person ($), 2004-2009 44
Data table 24: Oral hygiene, Canada, future spending per person ($), 2009-2014 45
Data table 25: Oral hygiene, Canada, consumption per person (units), 2004-2009 45
Data table 26: Oral hygiene, Canada, future consumption per person (units), 2009-2014 46
Data table 27: Oral hygiene, France, value by segment (€m), 2004-2009 47
Data table 28: Oral hygiene, France, value projection by category (€m), 2009-2014 48
Data table 29: Oral hygiene, France, value by segment ($m), 2004-2009 50
Data table 30: Oral hygiene, France, value projection by category ($m), 2009-2014 51
Data table 31: Oral hygiene, France, volume by market segment (units, million), 2004-2009 53
Data table 32: Oral hygiene, France, volume projection by category (units, million), 2009-2014 54
Data table 33: Oral hygiene, France, brand sales by value (%), 2008-2009 57
Data table 34: Oral hygiene, France, value by brand (€m), 2008-2009 59
Data table 35: Oral hygiene, France, market share by value (%), 2008-2009 62
Data table 36: Oral hygiene, France, value by industry player (€m), 2008-2009 63
Data table 37: Oral hygiene, France, sales channels by value (%), 2008-2009 64
Data table 38: Oral hygiene, France, value by sales channel (€m), 2008-2009 64
Data table 39: Oral hygiene, France, spending per person (€), 2004-2009 66
Data table 40: Oral hygiene, France, future spending per person (€), 2009-2014 67
Data table 41: Oral hygiene, France, spending per person ($), 2004-2009 67
Data table 42: Oral hygiene, France, future spending per person ($), 2009-2014 68
Data table 43: Oral hygiene, France, consumption per person (units), 2004-2009 68
Data table 44: Oral hygiene, France, future consumption per person (units), 2009-2014 69
Data table 45: Oral hygiene, Germany, value by segment (€m), 2004-2009 70
Data table 46: Oral hygiene, Germany, value projection by category (€m), 2009-2014 71
Data table 47: Oral hygiene, Germany, value by segment ($m), 2004-2009 73
Data table 48: Oral hygiene, Germany, value projection by category ($m), 2009-2014 74
Data table 49: Oral hygiene, Germany, volume by market segment (units, million), 2004-2009 76
Data table 50: Oral hygiene, Germany, volume projection by category (units, million), 2009-2014 77
Data table 51: Oral hygiene, Germany, brand sales by value (%), 2008-2009 80
Data table 52: Oral hygiene, Germany, value by brand (€m), 2008-2009 82
Data table 53: Oral hygiene, Germany, market share by value (%), 2008-2009 85
Data table 54: Oral hygiene, Germany, value by industry player (€m), 2008-2009 86
Data table 55: Oral hygiene, Germany, sales channels by value (%), 2008-2009 87
Data table 56: Oral hygiene, Germany, value by sales channel (€m), 2008-2009 87
Data table 57: Oral hygiene, Germany, spending per person (€), 2004-2009 89
Data table 58: Oral hygiene, Germany, future spending per person (€), 2009-2014 90
Data table 59: Oral hygiene, Germany, spending per person ($), 2004-2009 90
Data table 60: Oral hygiene, Germany, future spending per person ($), 2009-2014 91
Data table 61: Oral hygiene, Germany, consumption per person (units), 2004-2009 91
Data table 62: Oral hygiene, Germany, future consumption per person (units), 2009-2014 92
Data table 63: Oral hygiene, Italy, value by segment (€m), 2004-2009 93
Data table 64: Oral hygiene, Italy, value projection by category (€m), 2009-2014 94
Data table 65: Oral hygiene, Italy, value by segment ($m), 2004-2009 96
Data table 66: Oral hygiene, Italy, value projection by category ($m), 2009-2014 97
Data table 67: Oral hygiene, Italy, volume by market segment (units, million), 2004-2009 99
Data table 68: Oral hygiene, Italy, volume projection by category (units, million), 2009-2014 100
Data table 69: Oral hygiene, Italy, brand sales by value (%), 2008-2009 103
Data table 70: Oral hygiene, Italy, value by brand (€m), 2008-2009 105
Data table 71: Oral hygiene, Italy, market share by value (%), 2008-2009 108
Data table 72: Oral hygiene, Italy, value by industry player (€m), 2008-2009 109
Data table 73: Oral hygiene, Italy, sales channels by value (%), 2008-2009 110
Data table 74: Oral hygiene, Italy, value by sales channel (€m), 2008-2009 110
Data table 75: Oral hygiene, Italy, spending per person (€), 2004-2009 112
Data table 76: Oral hygiene, Italy, future spending per person (€), 2009-2014 113
Data table 77: Oral hygiene, Italy, spending per person ($), 2004-2009 113
Data table 78: Oral hygiene, Italy, future spending per person ($), 2009-2014 114
Data table 79: Oral hygiene, Italy, consumption per person (units), 2004-2009 114
Data table 80: Oral hygiene, Italy, future consumption per person (units), 2009-2014 115
Data table 81: Oral hygiene, Japan, value by segment (JPYm), 2004-2009 116
Data table 82: Oral hygiene, Japan, value projection by category (JPYm), 2009-2014 117
Data table 83: Oral hygiene, Japan, value by segment ($m), 2004-2009 119
Data table 84: Oral hygiene, Japan, value projection by category ($m), 2009-2014 120
Data table 85: Oral hygiene, Japan, volume by market segment (units, million), 2004-2009 122
Data table 86: Oral hygiene, Japan, volume projection by category (units, million), 2009-2014 123
Data table 87: Oral hygiene, Japan, brand sales by value (%), 2008-2009 125
Data table 88: Oral hygiene, Japan, value by brand (JPYm), 2008-2009 127
Data table 89: Oral hygiene, Japan, market share by value (%), 2008-2009 130
Data table 90: Oral hygiene, Japan, value by industry player (JPYm), 2008-2009 131
Data table 91: Oral hygiene, Japan, sales channels by value (%), 2008-2009 132
Data table 92: Oral hygiene, Japan, value by sales channel (JPYm), 2008-2009 132
Data table 93: Oral hygiene, Japan, spending per person (JPY), 2004-2009 134
Data table 94: Oral hygiene, Japan, future spending per person (JPY), 2009-2014 135
Data table 95: Oral hygiene, Japan, spending per person ($), 2004-2009 136
Data table 96: Oral hygiene, Japan, future spending per person ($), 2009-2014 136
Data table 97: Oral hygiene, Japan, consumption per person (units), 2004-2009 137
Data table 98: Oral hygiene, Japan, future consumption per person (units), 2009-2014 137
Data table 99: Oral hygiene, Russia, value by segment (RUBm), 2004-2009 138
Data table 100: Oral hygiene, Russia, value projection by category (RUBm), 2009-2014 139
Data table 101: Oral hygiene, Russia, value by segment ($m), 2004-2009 141
Data table 102: Oral hygiene, Russia, value projection by category ($m), 2009-2014 142
Data table 103: Oral hygiene, Russia, volume by market segment (units, million), 2004-2009 144
Data table 104: Oral hygiene, Russia, volume projection by category (units, million), 2009-2014 145
Data table 105: Oral hygiene, Russia, brand sales by value (%), 2008-2009 147
Data table 106: Oral hygiene, Russia, value by brand (RUBm), 2008-2009 149
Data table 107: Oral hygiene, Russia, market share by value (%), 2008-2009 152
Data table 108: Oral hygiene, Russia, value by industry player (RUBm), 2008-2009 153
Data table 109: Oral hygiene, Russia, sales channels by value (%), 2008-2009 154
Data table 110: Oral hygiene, Russia, value by sales channel (RUBm), 2008-2009 154
Data table 111: Oral hygiene, Russia, spending per person (RUB), 2004-2009 156
Data table 112: Oral hygiene, Russia, future spending per person (RUB), 2009-2014 157
Data table 113: Oral hygiene, Russia, spending per person ($), 2004-2009 157
Data table 114: Oral hygiene, Russia, future spending per person ($), 2009-2014 158
Data table 115: Oral hygiene, Russia, consumption per person (units), 2004-2009 158
Data table 116: Oral hygiene, Russia, future consumption per person (units), 2009-2014 159
Data table 117: Oral hygiene, UK, value by segment (£m), 2004-2009 160
Data table 118: Oral hygiene, UK, value projection by category (£m), 2009-2014 161
Data table 119: Oral hygiene, UK, value by segment ($m), 2004-2009 163
Data table 120: Oral hygiene, UK, value projection by category ($m), 2009-2014 164
Data table 121: Oral hygiene, UK, volume by market segment (units, million), 2004-2009 166
Data table 122: Oral hygiene, UK, volume projection by category (units, million), 2009-2014 167
Data table 123: Oral hygiene, UK, brand sales by value (%), 2008-2009 169
Data table 124: Oral hygiene, UK, value by brand (£m), 2008-2009 171
Data table 125: Oral hygiene, UK, market share by value (%), 2008-2009 174
Data table 126: Oral hygiene, UK, value by industry player (£m), 2008-2009 175
Data table 127: Oral hygiene, UK, sales channels by value (%), 2008-2009 176
Data table 128: Oral hygiene, UK, value by sales channel (£m), 2008-2009 176
Data table 129: Oral hygiene, UK, spending per person (£), 2004-2009 178
Data table 130: Oral hygiene, UK, future spending per person (£), 2009-2014 179
Data table 131: Oral hygiene, UK, spending per person ($), 2004-2009 179
Data table 132: Oral hygiene, UK, future spending per person ($), 2009-2014 180
Data table 133: Oral hygiene, UK, consumption per person (units), 2004-2009 180
Data table 134: Oral hygiene, UK, future consumption per person (units), 2009-2014 181
Data table 135: Oral hygiene, US, value by segment ($m), 2004-2009 182
Data table 136: Oral hygiene, US, value projection by category ($m), 2009-2014 183
Data table 137: Oral hygiene, US, volume by sector (units, million), 2004-2009 185
Data table 138: Oral hygiene, US, volume projection by category (units, million), 2009-2014 186
Data table 139: Oral hygiene, US, brand sales by value (%), 2008-2009 188
Data table 140: Oral hygiene, US, value by brand ($m), 2008-2009 190
Data table 141: Oral hygiene, US, market share by value (%), 2008-2009 193
Data table 142: Oral hygiene, US, value by industry player ($m), 2008-2009 194
Data table 143: Oral hygiene, US, sales channels by value (%), 2008-2009 195
Data table 144: Oral hygiene, US, value by sales channel ($m), 2008-2009 195
Data table 145: Oral hygiene, US, spending per person ($), 2004-2009 197
Data table 146: Oral hygiene, US, future spending per person ($), 2009-2014 198
Data table 147: Oral hygiene, US, consumption per person (units), 2004-2009 198
Data table 148: Oral hygiene, US, future consumption per person (units), 2009-2014 199

Index of Figures
Chart 1: Oral hygiene industry, G8, value ($m), 2004?14 17
Chart 2: Oral hygiene industry, G8, value ($m), 2004-2009 19
Chart 3: Oral hygiene industry, G8, value ($m), 2009-2014 20
Chart 4: Oral hygiene industry, G8, value growth analysis, 2004?14 21
Chart 5: Oral hygiene industry, G8, volume (units, million), 2004?14 22
Chart 6: Oral hygiene industry, G8, volume (units, million), 2004-2009 24
Chart 7: Oral hygiene industry, G8, volume (units, million), 2009-14 25
Chart 8: Oral hygiene industry, G8, volume growth analysis, 2004?14 26
Chart 9: Oral hygiene, Canada, value by segment (C$m), 2004?14 29
Chart 10: Oral hygiene, Canada, market segment growth comparison, by value, 2004?14 32
Chart 11: Oral hygiene, Canada, volume by market segment (units, million), 2004?14 35
Chart 12: Oral hygiene, Canada, market segment growth comparison, by volume, 2004?14 35
Chart 13: Oral hygiene, Canada, market share by value (%), 2008-2009 38
Chart 14: Oral hygiene, Canada, sales channels by value (%), 2008-2009 42
Chart 15: Oral hygiene, France, value by segment (€m), 2004?14 49
Chart 16: Oral hygiene, France, market segment growth comparison, by value, 2004?14 52
Chart 17: Oral hygiene, France, volume by market segment (units, million), 2004?14 55
Chart 18: Oral hygiene, France, market segment growth comparison, by volume, 2004?14 56
Chart 19: Oral hygiene, France, market share by value (%), 2008-2009 61
Chart 20: Oral hygiene, France, sales channels by value (%), 2008-2009 65
Chart 21: Oral hygiene, Germany, value by segment (€m), 2004?14 72
Chart 22: Oral hygiene, Germany, market segment growth comparison, by value, 2004?14 75
Chart 23: Oral hygiene, Germany, volume by market segment (units, million), 2004?14 78
Chart 24: Oral hygiene, Germany, market segment growth comparison, by volume, 2004?14 79
Chart 25: Oral hygiene, Germany, market share by value (%), 2008-2009 84
Chart 26: Oral hygiene, Germany, sales channels by value (%), 2008-2009 88
Chart 27: Oral hygiene, Italy, value by segment (€m), 2004?14 95
Chart 28: Oral hygiene, Italy, market segment growth comparison, by value, 2004?14 98
Chart 29: Oral hygiene, Italy, volume by market segment (units, million), 2004?14 101
Chart 30: Oral hygiene, Italy, market segment growth comparison, by volume, 2004?14 102
Chart 31: Oral hygiene, Italy, market share by value (%), 2008-2009 107
Chart 32: Oral hygiene, Italy, sales channels by value (%), 2008-2009 111
Chart 33: Oral hygiene, Japan, value by segment (JPYm), 2004?14 118
Chart 34: Oral hygiene, Japan, market segment growth comparison, by value, 2004?14 121
Chart 35: Oral hygiene, Japan, volume by market segment (units, million), 2004?14 124
Chart 36: Oral hygiene, Japan, market segment growth comparison, by volume, 2004?14 124
Chart 37: Oral hygiene, Japan, market share by value (%), 2008-2009 129
Chart 38: Oral hygiene, Japan, sales channels by value (%), 2008-2009 133
Chart 39: Oral hygiene, Russia, value by segment (RUBm), 2004?14 140
Chart 40: Oral hygiene, Russia, market segment growth comparison, by value, 2004?14 143
Chart 41: Oral hygiene, Russia, volume by market segment (units, million), 2004?14 146
Chart 42: Oral hygiene, Russia, market segment growth comparison, by volume, 2004?14 146
Chart 43: Oral hygiene, Russia, market share by value (%), 2008-2009 151
Chart 44: Oral hygiene, Russia, sales channels by value (%), 2008-2009 155
Chart 45: Oral hygiene, UK, value by segment (£m), 2004?14 162
Chart 46: Oral hygiene, UK, market segment growth comparison, by value, 2004?14 165
Chart 47: Oral hygiene, UK, volume by market segment (units, million), 2004?14 168
Chart 48: Oral hygiene, UK, market segment growth comparison, by volume, 2004?14 168
Chart 49: Oral hygiene, UK, market share by value (%), 2008-2009 173
Chart 50: Oral hygiene, UK, sales channels by value (%), 2008-2009 177
Chart 51: Oral hygiene, US, value by segment ($m), 2004?14 184
Chart 52: Oral hygiene, US, market segment growth comparison, by value, 2004?14 184
Chart 53: Oral hygiene, US, volume by market segment (units, million), 2004?14 187
Chart 54: Oral hygiene, US, market segment growth comparison, by volume, 2004?14 187
Chart 55: Oral hygiene, US, market share by value (%), 2008-2009 192
Chart 56: Oral hygiene, US, sales channels by value (%), 2008-2009 196
Chart 57: Annual data review process 201