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Oral Care in the US

  • April 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Oral care recorded current value growth of 3% in 2015, this being slightly stronger than the review period CAGR. Categories tend not to do particularly well or too badly in oral care given that most people’s oral care routines are fairly well-established. While many categories in 2015 managed to record low, single-digit growth, a sharp upturn in dental floss sales, along with strong sales of mouth fresheners, enabled the wider category to register a stronger performance than that of the...

Euromonitor International's Oral Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Oral Care in the US
ORAL CARE IN THE US
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2010-2015
Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 3 Sales of Toothbrushes by Category: Value 2010-2015
Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
Table 9 LBN Brand Shares of Toothpaste: % Value 2012-2015
Table 10 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Procter and Gamble Co, the in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
Summary 1 The Procter and Gamble Co: Key Facts
Summary 2 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 3 The Procter and Gamble Co: Competitive Position 2015
Executive Summary
US Beauty and Personal Care Registers Healthy Current Value Growth in 2015
Major Beauty Players Look To Restructure
Products Providing New Benefits Blur Category Boundaries
US Market Becomes Increasingly Multicultural
Beauty and Personal Care Expected To Experience Moderate Continued Growth
Key Trends and Developments
Increasing Importance of the Masstige Segment
Market Segmentation and Personalisation
Naturals
Table 14 Desired Product Features
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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